The pioneering Public Relations Ph.D. program at An-Najah National University stands as a trailblazing initiative in Palestine and neighboring countries, including Jordan. This program caters to the regional, local, and international markets and is designed to address the growing demand for skilled academics, experts, and consultants in the dynamic fields of communication, media, and public relations. By meeting the urgent need for specialized professionals, it aims to elevate communication programs within academic and educational institutions, fostering proficient decision-makers in alignment with market requirements and the national strategy for progressing Palestinian society and establishing a robust Palestinian state.

The genesis of this program also arises from the abundance of students possessing a master's degree in public relations, communication, and media, all seeking to attain a doctorate in this domain. Through our comprehensive curriculum, we strive to offer myriad opportunities for graduates to excel in academic and research institutions, reputable companies, ministries, and both official and unofficial establishments.

General Objectives:

The Public Relations Ph.D. program is driven by a set of comprehensive and forward-looking goals aimed at meeting the demands of the local, regional, and international markets while advancing knowledge and fostering positive societal impact. Our overarching objectives include:

1. Supplying Expertise: To meet the growing need for proficient academics, experts, and consultants in the fields of public relations and communication, catering to diverse markets and industries.

2. Advancing Knowledge: To disseminate academic knowledge that addresses and offers solutions to pressing social, political, economic, and ethical challenges of contemporary society.

3. Cultivating Inquiry: To instill a spirit of curiosity, critical inquiry, and open exchange of ideas, fostering a culture of academic exploration and freedom of expression.

4. Enhancing Theoretical and Practical Dimensions: To continuously improve and develop theoretical models and practical practices within public relations, encouraging their integration with other related fields.

5. Embracing Multidisciplinary: To adhere to and promote a multidisciplinary approach in education and scientific research, recognizing the value of diverse perspectives in enriching knowledge.

6. Contributing to Sustainable Development: To actively contribute to the achievement of sustainable development goals for institutions operating within Palestinian society, supporting their growth and positive impact.

7. Encouraging Innovation: To expand the boundaries of current knowledge in contemporary public relations and communication through innovative orientations and qualitative performance.

8. Crisis Management Expertise: To provide specialized consultants in crisis management and communication, equipping graduates to thrive in dynamically changing environments.

9. Harnessing Technology for Progress: To shed light on the pivotal role of interactive communication, utilizing modern technological techniques, in advancing and empowering contemporary societies.