Workshop on Game Theory
An-Najah's Public Relations and Communication Department organized a workshop on game theory in public relations. It was given by Bilal Estiti, President of the Arab Parliament for Training Experts in Palestine.
The workshop aimed to introduce students to the game theory as a model for public relations decision-making.
It featured talks on interesting topics such as theories of public relations and the concept of game theory and how to apply it in public relations.
It included an overview of how game theory could apply to Public Relations – every decision in a PR campaign, from which messages to pitch to which journalists to target, is a carefully considered choice, influenced in part by the strategic choices of the competition’s rational.
Furthermore, the workshop covered different topics most important are planning and strategic thinking, focus skills, the power of persuasion, persuasion techniques, decision-making, adaptability, flexibility and crisis management.
Game theory is the study of strategic decision making by rational, intelligent agents.