Online Marketing Workshop
An-Najah University's Career and Alumni Affairs Unit in cooperation with Injaz institution, Google Arabia and Cortoba Technologies, recently organized a workshop on online marketing skills.
The workshop aimed to prepare students for the employment market and introduces them to the core principles of online marketing through a foundational knowledge to each. It also makes them able to distinguish between traditional and digital techniques, whilst also gaining insight into creating, implementing and measuring effective online marketing campaigns.
Furthermore, it provides students with a basic introduction to digital media functions and key online marketing skills and strategies from mobile marketing, social media marketing as well as marketing via email.
This workshop was organized as part of the University's extracurricular activities to develop students' professional skills. The workshop was attended by Mr. Bilal Bsharat, Co-Founder and CEO at Cortoba Technologies, the Director of the Career and Alumni Affairs Unit Mr. Rafi Daraghmeh and Dr. Sam Fuqaha, Head of Marketing Department at An-Najah University.