Hands-on Training for An-Najah’s Communication and Digital Marketing Students at PALTEL
As part of the strategic agreement that was signed in October 2021 between An-Najah National University, represented by Prof. Abdel Naser Zaid, President of THE University, and the Palestine Telecommunications Company (Paltel), represented by Mr. Maen Melhem, CEO of Paltel, a hands-on training was held at PALTEL’s Administration Building in Nablus for An-Najah’s Communication and Digital Marketing students on Feb.21, 2022.
The training was given by Mr. Ahmad Alsarghali, Director of Public Relations (PR) and Marketing Communications at Paltel. It aimed to prepare students for the multi-platform communication world in the two broad areas of marketing and communication.
A series of training sessions will be held for the students at the University and PALTEL during the academic semester this year under the strategic partnership between the University and PALTEL. These trainings will cover different topics related to the fields of e-marketing, public relations, writing skills, trademarks, digital content creation, and e-sports management. Consequently, at the end of the trainings, the students will be able to use digital technology in applying marketing and communication theories and approaches in both local and global contexts.