جامعة النجاح الوطنية
An-Najah National University
Public Relations & Communication
Duration: 48 Months (4 Years)
Degree Awarded: Bachelor
Student must complete 127 credit hours

University Requirements Student must complete 19 credit hours

Course Code Course Name Credit Hours Prerequests
0
This is a three-hour non-credited English course offered to students who score poorly (i.e. below 50%) on the placement test. Since the major concern of this course is to improve the students’ proficiency before starting their ordinary university English basic courses and major courses taught in English, special emphasis has been placed on enhancing the students’ ability to effectively acquire the four language skills: reading, writing, listening, and speaking. Specifically, the course attempts to ensure an academically acceptable performance on the part of the students at the level of the English basic courses. Moreover, the course aims at expanding students’ vocabulary needed for various tasks.
3
This course aims to establish the concept of Islamic culture and its position among the other international cultures, its position in the Muslim life, its sources, its bases and its characteristics. It also aims to introduce the Islamic culture in faith, worship, relations, morals, and knowledge, to discuss the clash between cultures in addition to Globalization, Human Rights, Woman Rights, Democracy and other contemporary issues.
3
This course aims to improve the level of students in language skills and various literary, read and absorb and express written, and oral and tasted literary, through texts flags authors and poets in different eras, lessons in grammar and spelling, and brief definition months dictionaries and Arab old ones the modern and how to use them. This course aims to implement the Arabic language in the areas of reading and expression of both types oral and written communication.
3
This is a three credit-hour university-required English language course designed for students who need to work on the four skills of the language: reading, writing, listening, and speaking. The development of vocabulary and skills of comprehension are integral parts of the course. In addition, various reading strategies (making predictions, identifying main ideas, reading for details, relating information in the text to life experience) are introduced and developed through a wide range of topics for reading and writing. The course encourages a more analytical and independent approach to study and helps prepare the students for any subsequent exam preparation.
3
The course is mandatory for university students from various disciplines, so it does provide students with knowledge and `information about the Palestinian reality and in particular the political developments of the Palestinian cause since its inception until the present day in line social and economic developments and political which constitute the main pillars for the study of the Palestinian political reality. This course aims to study Palestinian issue from its begging until present day in social, economic and political issue.
11000108 Community Service 1
11000117 Leadership and Communication Skills 1
11000126 Introduction to Computer Science and Skills 2
11000323 English Language II 3

Speciality Requirements Student must complete 93 credit hours

Course Code Course Name Credit Hours Prerequests
10851101 Introduction to Communication Theories 3
10851103 Editing of Media and Digital Materials 3
3
This course aims at developing students’ communication skills by exposing them to theoretical and practical basics of writing and editing of different journalistic texts such as news and reports. Students will be trained to communicate media and organizational letters and messages.
3
    • 11000117
This course teaches skills of negotiation and persuasion. It develops planning skills to make successful strategies and tactics. It teaches the stages of persuasion, problems and solutions, the different kinds of personalities, ways of dealing with them, the characteristics of a good negotiator, and body language.
3
    • 10851111
This course teaches students how to do research in the field of public relations, including methods of gathering data, analysis, and evaluation and finding and interpreting research results. It is the basis of developing research- oriented minds in students. Students will learn how to plan, design and conduct research.
3
This course provides students with the theoretical knowledge of public relations science, in terms of defining the nature of public relations science, its foundation, justifications of its foundation, its relationship with humanities disciplines and the role of the profession of public relations in management of contemporary challenges, and its importance as a profession. It covers the strategies and tactics that help overcome the most complex current problems, and the degree of commitment to good manners when practicing it, let alone the focus on its importance for institutions of different activities.
3
    • 10851111
This course is a study of the legal and ethical principles of public relations contracts, copyrights, defamations, and intellectual ownership, laws of mass communication, and ways of respecting local and international laws when practicing public relations.
10851203 Editing of Media and Digital Materials in English 3
    • 10851103
10851211 Digital Photojournalism 3
10851215 Public Opinion and New Media 3
    • 10851108
3
    • 10851203 or
    • 10851219
This course is designed to help students master the communication skills they need to use in the society and with the foreign institutions in order to promote the institution where they will work. This course aims to teach the students the main skills of diplomacy work, political and cultural environment, by putting the points of differences between institutions and different human communities.
10851218 Marketing and Public Relations 3
    • 10851215
3
    • 11000117
This course covers the main skills in the public relations field. It combines both theoretical and practical sides by using study cases and practical exercises. The course gives the students the opportunity to learn different skills in the practice of public relations. It includes the following: Preparing the media and advertising materials such as letters, brochures, publications, news, newsletters…etc. Organizing conferences, press conferences, speeches, reports, minutes, invitations…etc. Coordinating with media and journalists and communicate with the public.
3
This course defines media propaganda, its kinds, ways of its use and its effects on local, regional and international public opinion. It sheds light on past propaganda cases of the 1930s, Cold War, and the Gulf War. It also explains the relationship between propaganda and advertising and public opinion, education and media in public relations context.
3
    • 10841105 or
    • 10851103
This course studies web sites of the institutions from different sides: design, content, type of news of the institution, news publishing, e- news treatment, e-photo treatment, editing for E-journalism and the news bar on the website of the institution.
3
    • 10851221
This course tackles the concept of social media, its definition, importance, and social theories that explain the social phenomenon in different dimensions. It also examines the globalization of media, news alternative and Internet sites that connect people in a virtual environment. The Course ends with the role of new media in making changes in the concept of media, and the effects of social media on audiences/users.
3
    • 10801224 or
    • 10311332 or
    • 10851110
This course studies the principles of public relations management, strategic planning, budgeting, human resources management, customers’ relations, crisis management, and research, moral and professional functions of public relations through case studies.
10851322 Planning and Managing Events and Conferences 3
    • 10851321
3
    • 10851112
This course examines the bases of public relations administration, ways of deciding the size and nature of public relations departments, their location in the high administration and their interior organization, and the different pop roaches of managing public relations. It also teaches the missions and responsibilities of public relations and describes the successful public relations personnel, its structure and the third party public relations in industrial, governmental, trade and social organizations.
3
    • 10851321
This course defines campaigns, their theoretical design, theory and structure, kinds of campaigns, stages and steps in theory and practice.
3
    • 10851322 or
    • 10851326
This course identifies the different concepts of protocol, missions and functions of public relations sections for protocol and their missions in government and private organizations in organizing visits and special events. It also clarifies the protocol in diplomacy, its history, skills, correspondence of presidents, ambassadors, verbal, and autographed notes through real examples.
3
    • 10851218
This course teaches students about the production process, its rules and standards, with focus on production of PR means of communication within particular standards and features. This course introduces students to print media, its material, designs and approaches in layout. Students are expected to produce PR material under course instructor’s supervision.
3
This course deals with the basic concepts of the international public relations, and aims at studying cases of public relation of overseas multinational companies, in addition to allowing the student to acquire scientific and practical knowledge in how to plan, execute and conclude campaigns in public and international relation with analysis of a number of successful international campaign and shedding of light on the international law and international relations
3
This course introduces students to modern methods of persuasion targeting public relations audience. Students learn to introduce subjects and meetings in addition to topics for audience. They also learn how to prepare interviews and make presentations with prewritten and improvised speeches, using presentation techniques and tools of writing, voice and video material. The course caps with the basic elements and principles of effective presentations, persuasion, analysis and criticism of speech.
10851341 Specialized Writing for Public Relations 3
    • 10851321
3
    • 10851321
This course deals with the required basics for preparation and management of projects. It combines practical and theoretical sides in a group setting of practical training, including student shows on individual and group levels so the practitioner of public relation learns how to cooperate, exchange and respect different opinions.
3
    • 10851427
This course teaches students how to conduct scientific research the field of public relations. It trains students on the scientific trends of preparing reports for the sale and analyzing scientific issues. Students are expected to do applied research. Students are also advised to deal with issues that concern the institutions they work in.
10851439 Internship I 6
    • 10851322
10851440 Internship II 6
    • 10851439

Speciality Optional Requirements Student must complete 6 credit hours

Course Code Course Name Credit Hours Prerequests
3
This course deals with the practical side of public relations in various fields, and some specialized organizations, in terms of special uses and needs. It also covers the use and application of public relations in the field of profession, private and public affairs, such as relations in the health, financial, educational, governmental, societal and military institutions. The course discusses case studies in Arab and international countries.
3
This course deals with the problems of interaction between individuals, groups and examines the psychological and social phenomena and possibility of conducting scientific measurements. In addition to the study of psychological theories that explain the foundations of mutual influence between the individual and the group and the theory of the role in social behavior, self-concept, intolerance, prejudice and group dynamics and trends as the course aims to clarify the most important concepts of social psychology, terminology and theories.
3
This course deals with the basic concepts of organizational communication forms and levels of organizational communication in institutions with emphasis on conflicts and crises in institutions’ channels in organization communication. This is in addition to communication inside institutions, extended communication and case studies
3
This course deals with communication program awareness and social programs, individual behavior with colleagues, directors and the public, in addition to etiquette skills, objectivity, flexibility, humbleness, patience, persistence open slope rationality in dealing with the public. This course supplies the student with the academic education relevant to crimes against public property, traffic, drugs and personal safety history and behavior with concentration on the developing role of public relations in society.
3
This course trains students to promote companies and investment institutions. It puts students in a financial and investment work environment where monetary information is needed in order to gain trust and confidence. Students will learn about the stock markets, their laws and marketing techniques, financial data analysis and communication skills related to them.
3
This course deals with the means of developing public relation in non- profit organizations and concentrates on building a strategy with the commercial sector, through internal and external public to introduce services on different levels (local national and international) and study the public mood through scientific bases built on strategic relations.
3
This course covers how to make decisions in the legislative, executive and judicial authorities, at the national, local and international levels. It also provides students with ways of to collect and analyze information to build communication skills, which are necessary for the development of government relations and public policy. Furthermore, it provides students with research skills for the purposes of enhancing the institutions’ goals and plans, to build bridges of trust and credibility to achieve the desired objectives.
3
This course teaches students how to use the new media tools public relations work. These include introducing information, using the internet to build media relations, offering information and data, films, pictures, services and activities to promote organizations. It also teaches the internet applications that allow interaction between the financial organization and the public.
10851501 Contemporary Issues in Public Relations 3
10851502 International Negotiations Management and Conflict Resolution 3
11011222 Entrepreneurship and Innovation 3

Speciality Optional Requirements, Second Set Student must complete 6 credit hours

Course Code Course Name Credit Hours Prerequests
32113 Spanish Language I 3
32114 Spanish Language II 3
    • 32113
32115 German Language I 3
32116 German Language II 3
    • 32115
3
This course is an introduction to the Hebrew language for speakers of Arabic and other languages, and it will focus on the following topics: Hebrew alphabet, Hebrew diacritics, sentence and sentence structure, singular and plural, adjectives, numbers, femininity and masculinity, verb tenses, and comparing linguistic phenomena between Arabic and Hebrew. At the end of the course, the student will be able to read, write, and talk, and will have sufficient knowledge of vocabulary.
3
    • 10301116
This course is a continuation of the Hebrew Language 1 course; it aims to study and the language more thoroughly, and train students in Arabic translation, to and from.
3
This course aims at introducing students to the French alphabet, and the way of writing masculine and feminine words, as well as sentence structures: personal pronouns, verbs, and objects (direct and indirect). It also lists daily events using assistance tools such as drawings, pictures, and some short answers: acceptance, rejection, thanking, apology, and justifying the answers.
3
This course aims to teach the French language through modern methods of teaching the French language for beginners and those residing in non-French speaking countries. By the end of this course, students are expected to be able to speak simply and understand simple sentences through which they can introduce themselves, get to know others, construct simple sentences, and arrange short dialogues.

Free Courses Student must complete 3 credit hours

Course Code Course Name Credit Hours Prerequests
3
This course aims at introducing the elements of the creative process: the creativity, the text, and the recipient, and attempts to identify with the artistic, intellectual, and psychological aspects of the literary text, and propelling students’ abilities to receive the text spontaneously; establishing an effective relationship between them and the text, on the one hand, and with the text and its social environment on the other, through high texts from different ages.
3
This course addresses the study of the topics of rhetoric and eloquence; the student studies types of metaphor, linguistic and intellectual tropes, metonymy and preterition. It also studies affectation and embellishments. The course is coupled with an application on a set of selected literary texts.
3
The aim of this course is to define the outsourcing and references relating to the Zionism, a preliminary study summary of the history of the old Judaism until modern times, and the history of the Jews in Europe since the Renaissance from all political, economic, social, scientific aspects, and the history and activity of the Jews in America,  and the study of the circumstances and factors that produced the Zionist thought, along with a detailed study on the Zionist movement and activity of all aspects of the Western countries, and cooperation with the Jews in the establishment of a national homeland in Palestine, and the Arab and Islamic countries.
10801113 Statistics in Business 1 3
3
This course covers basic concepts in descriptive, analytical statistics, such as parametric tests hypotheses related to the arithmetic mean, and the analysis of variance; furthermore, the course introduces some non-parametric tests and their uses in the educational and psychological fields and their software applications. The course aims to train students on preparing reports for inferential statistics using the computer
10806102 Introduction to Political Development 3
10806151 Philosophy and Logic 3
10806260 Geopolitics 3
10806464 Globalization 3
3
This course includes the study of human geography research methods and its schools of thought. It also studies the appearance of man and his distribution on the earth.
3
This course aims at introducing the students to theories that have addressed the formation of the solar system, the earth, oceans and seas, and the movements of the earth’s crust.
3
This course is a comprehensive regional geographical study of the Arab World. This will be followed by detailed studies of some Arab countries.
3
This course introduces the population, its importance in the social structure, frames and theories that explain the demographic phenomenon, and linking that with the issues of social change. The course also addresses the major demographic indications; how to measure them, along with the analysis of the future destinations and circumstances, and linking the demographic issues with the social and developmental ones.
3
The course focuses on concepts related to social problems and exhibiting models to learn about the social problems and their interaction with psychological, economic and political problems.
3
This course exhibits the general principles of social psychology focusing on theories and personal and social relations analysis as well as building groups and group interaction.
3
This course aims to illustrate the concept of social theory, the most important pioneers of the social thought, such as: Ibn Khuldoun, Count, Spenser, Marx, Parsons, and Max Weber, and then explains the social mechanism which the classical social theories contributed with to the formation and development of Sociology. The course also addresses the theory in its evolution from the classics to the constructive trend, passing through the professional and social interaction theories, and the factors that led to change with reference to trends, modernized conflicts, and behavioral exchange.
3
The course studies the relationship of the social political authority with the society; the basic concepts in the political sociology such as (the elite, the Force, power, democracy, charisma,) and analyses sources of power in society, in addition to dealing with the subject of political movements and phenomena.
3
This course will first introduce students to basic concepts in marketing and then provide them with marketing analysis skills of the marking environment elements, necessary to take the appropriate decisions. The course also seeks to train students to acquire marketing mix management skills in accordance with the new approach in management of marketing operations. The course will also provide students with basic knowledge in modern marketing topics such as marketing of non-profit services, physical distribution and customer service
11000152 Introduction to Debate 2
11000153 Introduction to Debate 3
11000175 Democracy, Human Rights & International Human Rights 2
11000331 English Conversation Skills 3
11000332 English Writing Skills 3
3
This course ‎aims to ‎introduce ‎students to the ‎nature and ‎historical development ‎of law, and ‎how to ‎formulate its ‎rules and ‎identify the ‎goals‏,‏ properties and ‎sources of ‎these rules, as ‎well as ‎categorize ‎legal ‎principles‏,‏ apply and ‎interpret them.
11201102 Introduction to Music Education 3
11206101 Principles of Design 3
11206210 The Sociology & Psychology of Design 3
11206319 Introduction To Three-Dimensional Design 3
11211109 Theory of Colors & its Application 1 3
11211454 Art Criticism 3
11211455 Creative Thinking 3

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