جامعة النجاح الوطنية
An-Najah National University
Public Relations & Communication
Duration: 48 Months (4 Years)
Degree Awarded: Bachelor

Facilities

This four-year Bachelor of Arts program blends public ‎relations theory with practical experience in many areas, ‎such as writing, planning, and researching, offered in a very ‎competitive environment such as the computer lab, the ‎classroom and field placement. ‎

In both theoretical and practical sides, this program enables ‎graduates to learn principles of interpersonal ‎communication in regard to community and make this ‎communication effective provide knowledge in mass ‎communication principles, and use it in public relations ‎communication through practical application. Program will ‎enrich students experience in communicating with public, in ‎order to persuade and strengthen the ties with different ‎social groups and organizations, expand students’ thinking ‎and ability to understand the core practical and theoretical ‎rule of PR.

 

Industry

The Public Relations program offers many courses in which ‎it prepare the students and the graduate to get hand on ‎experience that would be applied upon their graduation. ‎This practical experience teaches the students how to ‎communicate, and institutionalize the relationship between ‎organizations, and understand the public opinion in political ‎and economical aspects, to the best interest of society and ‎individuals.

 

Teaching and Learning

The students of this program are expected to understand the ‎theories and principles, laws and ethics, inside and outside ‎the organization, work activities, and provide additional ‎services to the community, to enrich knowledge, creativity ‎and maintain renewable independent thought in the field. ‎More over they are expected to conduct scientific research, ‎evaluate data with technology and suitable tools used in the ‎public relations studies, write clearly, to the point, for ‎different media and audiences, using professional ‎standards. And finally apply the principles and concepts ‎which relate to statistics and numbers.

 

Coursework and Assessment

  • Written Exams
  • Practical Exams
  • Field Trip
  • Internships.

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