جامعة النجاح الوطنية
An-Najah National University
Communication and Digital Media
Duration: 48 Months (4 Years)
Degree Awarded: Bachelor
Program Code
10842
 
Faculty
Faculty of Economics and Social Sciences
 
Faculty Website
 
Program Description

The Department of Journalism was established in 1983, and was one of the branches of Political Sciences, Law and Journalism (Faculty of Economics), and granted the Bachelor’s- Sub Specialization- in Written Journalism. In 1995, it has become a separate department granting the Bachelor’s as a single, major or minor specialization. In 1997, the Department has moved to the Faculty of Arts to become the seventh department. The Department at time provided a separate specialization in Journalism and Media. In 2010, the Faculty of Media was established, and the Department has moved to constitute one of the three other departments: Print and Electronic Journalism, Public Relations and Communication and Radio and TV. But, after restructuring University faculties, the three aforementioned departments, including the Department of Print and Electronic Journalism, have moved to the Faculty of Economics and Social Sciences in the academic year 2013/ 2014.

Based on the development of the communication technology field, and its impact on traditional media at the global level, the need arose to keep pace with the development of media and communication fields. It was therefore necessary for the Faculty of Economics and Social Sciences to develop a new study plan that keeps pace with current developments and meets the different needs of the local and regional labor markets to produce and prepare a competent workforce that has the required qualifications and necessary background needed in the field.

Program Reference

We have adopted the academic criteria of the AEJMC (2006) as a reference for our communication and digital media program. This adoption came after a verification that makes the program suitable for the Palestinian and Arab reality.

Program Objectives

  • Offering Palestinian society a competent and distinguished cadre in media and journalism, capable of confronting challenges and aware of the principles required by journalists to convey their messages to their audience.
  • Building an ethical, professional, and scientific foundation for Communication and Digital Marketing students.
  • Developing appropriate specialties in the field of Communication and Digital Marketing to meet rapidly new media and communication developments.
  • Focusing on the digital media that is compatible with the Palestrina societal needs.
  • Creating Palestinian self-sufficiency in the field of communication and digital media.
  • Enriching the program students with experience through training courses prior to their engagement in their specialization.

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