جامعة النجاح الوطنية
An-Najah National University
Master of Business Administration MBA
Duration: 24 Months (2 Years)
Degree Awarded: MSc
Student must complete 36 credit hours

Speciality Requirements Student must complete 27 credit hours

Course Code Course Name Credit Hours Prerequests
3
The Entrepreneurship and Innovation course offers students a dynamic exploration of the entrepreneurial mindset and innovation processes crucial for today's business landscape. Through a blend of theoretical insights and practical applications, students delve into opportunity recognition, business model innovation, entrepreneurial finance, and marketing strategies tailored for startups. Emphasizing hands-on learning, the course equips students with the skills to develop and present compelling business plans, navigate legal and regulatory challenges, and cultivate entrepreneurial leadership qualities. Case studies and guest lectures from successful entrepreneurs enrich the learning experience, fostering a collaborative environment where students hone their creativity, critical thinking, and problem-solving abilities. By the course's conclusion, students emerge poised to embark on entrepreneurial ventures, drive innovation within organizations, or contribute meaningfully to the entrepreneurial ecosystem.
3
This course offers an in-depth exploration of supply chain management, equipping students with the knowledge and skills necessary to optimize the flow of goods, information, and finances across the entire supply chain. Students will learn about key concepts such as strategic planning, logistics, inventory management, and the integration of technology to enhance supply chain efficiency. Emphasis is placed on understanding the complexities of global supply chains and the importance of sustainability and social responsibility. Through real-world case studies and hands-on projects, students will develop the ability to analyze, design, and improve supply chain processes to achieve competitive advantage.
3
This comprehensive course offers an in-depth exploration of advanced financial management principles and practices, encompassing a wide range of topics essential for making strategic financial decisions in today's dynamic business landscape. Students will delve into long-term financing, the valuation of bonds and stocks, dividend policy, cost of capital, capital budgeting, capital structure, mergers, financial distress and restructuring, leasing as a long source of financing, venture capital, options, convertibles, and warrants. Through rigorous analysis, case studies, and practical exercises, students will develop critical thinking skills and gain practical insights into optimizing financial performance and value creation within organizations.
3
Managerial Economics is a crucial course that bridges economic theory and business management, providing students with the analytical tools and frameworks necessary for effective decision-making in the business world. This course covers a wide range of topics, including demand analysis, production and cost analysis, pricing strategies, market structures, game theory, and strategic decision-making. Through theoretical lectures, case studies, and real-world applications, students will develop a deep understanding of how economic principles can be applied to solve practical business problems and optimize resource allocation. By the end of the course, students will be equipped with the skills to analyze market trends, forecast demand, and make informed decisions to maximize profitability and organizational success.
3
Strategic Management is a pivotal course that explores the theories, concepts, and frameworks essential for formulating and implementing organizational strategies to achieve competitive advantage in dynamic business environments. This course delves into the analysis of internal and external factors influencing strategic decision-making, including industry analysis, competitive positioning, resource allocation, and organizational capabilities. Through case studies, simulations, and strategic planning exercises, students will develop critical thinking skills and practical insights into crafting and executing strategic plans that drive organizational success. Topics include strategic planning models, corporate governance, mergers and acquisitions, strategic alliances, and evaluating strategic performance. By the end of the course, students will be equipped with the tools and techniques necessary to lead strategic initiatives and adapt to changing market conditions effectively.
3
The Consultancy Project course provides students with the opportunity to apply their knowledge and skills to real-world business challenges through consulting projects with external organizations. This course integrates theoretical concepts with practical experience, allowing students to work closely with clients to identify issues, analyze data, and develop actionable recommendations. Students will engage in various consultancy activities, including problem definition, research design, data collection, analysis, and presentation of findings. Emphasis is placed on effective communication, project management, and client relationship management throughout the consultancy process. Through hands-on projects, students will develop critical thinking, problem-solving, and consulting skills while gaining valuable insights into different industries and business contexts.
3
Advanced Marketing Management is an intensive course that delves into advanced concepts and strategies in the field of marketing. Building upon foundational marketing principles, this course explores advanced topics such as market segmentation, targeting, positioning, marketing analytics, and strategic marketing planning. Students will gain a deep understanding of consumer behavior, marketing research methodologies, and the use of data-driven insights to develop and implement effective marketing strategies. Emphasis is placed on the integration of traditional and digital marketing channels, as well as the application of innovative marketing techniques in today's competitive landscape. Through case studies, simulations, and practical projects, students will enhance their critical thinking and decision-making skills while mastering advanced marketing concepts applicable to various industries and markets.
0
The Comprehensive Exam is a culmination of the Master's program, designed to assess students' understanding and integration of knowledge gained throughout their studies. This exam typically covers core concepts, theories, methodologies, and practical applications relevant to the field of study. It may include written, oral, or practical components, depending on the program requirements. The Comprehensive Exam provides students with an opportunity to demonstrate their mastery of the subject matter and their ability to synthesize and apply complex ideas in real-world contexts. Successful completion of the Comprehensive Exam is often a prerequisite for graduation and may serve as a milestone in students' academic or professional journey.
3
Managerial Accounting is a critical course designed to provide students with the knowledge and skills necessary for effective decision-making and performance evaluation within organizations. This course covers topics such as cost behavior analysis, cost-volume-profit analysis, budgeting, variance analysis, and performance measurement. Students will learn how to use accounting information to support strategic planning, control costs, and optimize resource allocation. Emphasis is placed on the role of managerial accounting in decision-making processes, including product pricing, investment decisions, and performance evaluation. Through case studies, simulations, and practical exercises, students will develop analytical skills and gain practical insights into managerial accounting techniques applicable to various industries and business contexts.
3
The purpose of this course is to introduce you to the concepts, principles and techniques used in gathering, analysing, interpreting, and communicating information for business decision making. Topics covered include: problem definition, research design, measurement, data collection, surveys, questionnaires, sampling, filed work, data preparation and data analysis including: descriptive, ANOVA, correlation, regression, cluster, factor analysis, discriminant and logistic analysis and report preparation and presentation. Students will apply research skills using a variety of computer applications with SPSS and real business cases.

Speciality Optional Requirements Student must complete 9 credit hours

Course Code Course Name Credit Hours Prerequests
3
This course delves into the fundamental concepts and frameworks of organizational theory, providing students with a comprehensive understanding of how organizations function, evolve, and adapt in complex environments. Topics include organizational structure, culture, dynamics, and behavior, as well as the impact of external factors such as technology, globalization, and societal changes. Students will explore classical and contemporary theories, and apply them to real-world scenarios through case studies and projects. By the end of the course, students will be equipped with the analytical tools and strategic insights necessary to navigate and influence organizational change effectively.
3
The Leadership course is a cornerstone in the field of business management, addressing the study of theories and concepts related to effective leadership in diverse and evolving work environments. The course aims to equip students with the knowledge and skills necessary to excel as leaders in the modern workplace, by understanding effective leadership styles and applying them to real-world work challenges. It covers diverse topics such as leadership communication, team development, employee motivation, strategic decision-making, and building trust and positive relationships in the work environment. Through studying real-life cases and applying modern leadership techniques, the course aims to develop effective leadership skills that contribute to company success and positive change.
3
The Management Information Systems (MIS) course is fundamental in business management programs, focusing on the role of technology in supporting decision-making processes and information management in organizations. The course covers various information systems, their design, implementation, and use to achieve business objectives and enhance organizational performance. It includes studying the basics of software development, databases, data analysis, cost-benefit analysis of projects, and applications of information technology in various managerial domains. Through studying real-world use cases and practical application projects, students gain the necessary skills to design, implement, and evaluate technological solutions that meet business needs and enhance competitiveness.
3
The Investment Analysis course provides students with advanced tools and techniques for evaluating investment opportunities in various financial markets. This course covers fundamental principles of investment theory, risk assessment, portfolio management, and asset valuation. Students will learn how to analyze financial statements, assess the risk-return tradeoff, and apply valuation models to make informed investment decisions. Topics include asset pricing models, capital asset pricing model (CAPM), arbitrage pricing theory (APT), efficient market hypothesis (EMH), and behavioral finance. Through case studies, simulations, and practical exercises, students will develop critical thinking skills and gain hands-on experience in investment analysis, preparing them for careers in investment banking, asset management, and financial consulting.
3
Financial Analysis is a critical course that equips students with the skills and techniques necessary to interpret and evaluate financial statements and make informed decisions. This course covers a comprehensive range of topics, including financial statement analysis, ratio analysis, cash flow analysis, and forecasting techniques. Students will learn how to assess the financial health and performance of companies, identify strengths and weaknesses, and make recommendations for improvement. Emphasis is placed on understanding the implications of financial analysis in investment decision-making, corporate finance, and risk management. Through case studies, simulations, and practical exercises, students will develop analytical skills and gain practical insights into financial analysis methodologies applicable in various business contexts.
3
Project Management is a comprehensive course designed to equip students with the knowledge and skills necessary to effectively plan, execute, and control projects in various organizational settings. This course covers the principles, methodologies, and tools essential for successful project management, including project initiation, scope definition, scheduling, budgeting, risk management, and quality control. Students will learn how to apply project management techniques to deliver projects on time, within budget, and to meet stakeholder expectations. Emphasis is placed on leadership, communication, and teamwork in project environments, as well as the integration of project management with organizational strategy. Through case studies, simulations, and practical exercises, students will develop critical thinking skills and gain hands-on experience in project management, preparing them for leadership roles in project-driven industries.
3
The E-Business course explores the strategies, technologies, and applications of electronic business in modern organizations. This course covers a wide range of topics, including e-commerce models, online marketing strategies, digital supply chain management, electronic payment systems, and cybersecurity in e-business. Students will examine case studies of successful e-business implementations and analyze the impact of e-business on various industries and business models. Emphasis is placed on understanding the opportunities and challenges of conducting business in the digital age, as well as the integration of e-business strategies with overall organizational objectives. Through hands-on projects and simulations, students will develop practical skills in designing and implementing e-business solutions, preparing them for roles in digital entrepreneurship, online retailing, and digital transformation.
3
The Business Intelligence course provides students with a deep understanding of the concepts, tools, and techniques used to transform raw data into actionable insights for strategic decision-making in organizations. This course covers a comprehensive range of topics, including data warehousing, data mining, data visualization, predictive analytics, and big data analytics. Students will learn how to collect, analyze, and interpret data to identify trends, patterns, and correlations that drive business performance and innovation. Emphasis is placed on the integration of business intelligence tools with organizational processes and strategies to gain a competitive advantage in today's data-driven business environment. Through hands-on projects, case studies, and practical exercises, students will develop proficiency in using business intelligence software and techniques to solve real-world business problems and drive organizational success.
3
Human Resource Planning and Development is a comprehensive course that focuses on strategic workforce management and talent development within organizations. This course covers the principles, methodologies, and best practices in human resource planning, recruitment, selection, training, and performance management. Students will learn how to align human resource strategies with organizational goals, anticipate future workforce needs, and foster employee growth and development. Special emphasis is placed on workforce diversity, employee engagement, succession planning, and change management. Through case studies, role-plays, and interactive exercises, students will develop practical skills in designing and implementing human resource programs that enhance organizational effectiveness and employee satisfaction.
3
International Business Management is a dynamic course that examines the strategies, challenges, and opportunities associated with conducting business on a global scale. This course covers a wide range of topics, including international market entry strategies, global supply chain management, cross-cultural management, global marketing, and international trade regulations. Students will explore the complexities of operating in diverse cultural, economic, and political environments and develop strategies for navigating global markets effectively. Emphasis is placed on understanding the impact of globalization on business operations, strategic decision-making, and organizational structure. Through case studies, simulations, and real-world projects, students will develop critical thinking skills and practical insights into managing international business operations and expanding into global markets.

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