جامعة النجاح الوطنية
An-Najah National University
Communication and Digital Marketing
Duration: 48 Months (4 Years)
Degree Awarded: Bachelor
Student must complete 130 credit hours

University Requirements Student must complete 19 credit hours

Course Code Course Name Credit Hours Prerequests
0
This is a three-hour non-credited English course offered to students who score poorly (i.e. below 50%) on the placement test. Since the major concern of this course is to improve the students’ proficiency before starting their ordinary university English basic courses and major courses taught in English, special emphasis has been placed on enhancing the students’ ability to effectively acquire the four language skills: reading, writing, listening, and speaking. Specifically, the course attempts to ensure an academically acceptable performance on the part of the students at the level of the English basic courses. Moreover, the course aims at expanding students’ vocabulary needed for various tasks.
3
This course aims to establish the concept of Islamic culture and its position among the other international cultures, its position in the Muslim life, its sources, its bases and its characteristics. It also aims to introduce the Islamic culture in faith, worship, relations, morals, and knowledge, to discuss the clash between cultures in addition to Globalization, Human Rights, Woman Rights, Democracy and other contemporary issues.
3
This course aims to improve the level of students in language skills and various literary, read and absorb and express written, and oral and tasted literary, through texts flags authors and poets in different eras, lessons in grammar and spelling, and brief definition months dictionaries and Arab old ones the modern and how to use them. This course aims to implement the Arabic language in the areas of reading and expression of both types oral and written communication.
3
This is a three credit-hour university-required English language course designed for students who need to work on the four skills of the language: reading, writing, listening, and speaking. The development of vocabulary and skills of comprehension are integral parts of the course. In addition, various reading strategies (making predictions, identifying main ideas, reading for details, relating information in the text to life experience) are introduced and developed through a wide range of topics for reading and writing. The course encourages a more analytical and independent approach to study and helps prepare the students for any subsequent exam preparation.
3
The course is mandatory for university students from various disciplines, so it does provide students with knowledge and `information about the Palestinian reality and in particular the political developments of the Palestinian cause since its inception until the present day in line social and economic developments and political which constitute the main pillars for the study of the Palestinian political reality. This course aims to study Palestinian issue from its begging until present day in social, economic and political issue.
11000108 Community Service 1
11000117 Leadership and Communication Skills 1
11000126 Introduction to Computer Science and Skills 2
11000325 English Language II 3

Speciality Requirements Student must complete 99 credit hours

Course Code Course Name Credit Hours Prerequests
3
This course includes number sets, equations, inequalities, functions, the derivative, applications of the derivative, integration, applications of integration, Partial differentiation, Matrices and linear systems, and linear programming
3
This course begins with the definition of economics, and the relationship between economics and other sciences. Then the course moves to address supply and demand, market equilibrium, elasticity and its types, consumer behavior, producer behavior, costs on the short and the long runs. The course end with a look at free competition market, full Monopoly/market, monopoly competition market, minority monopoly market and production elements market.
3
    • 10801111
This course involves the study of the following topics: concept of macroeconomics, comparison between macroeconomics and macroeconomics national income account sand the ways of their measurement; unemployment: its measures, its types and economic effects ;inflation: its calculation, its types and its economic effects; balance between products and services; consumption, investment, total demand and total supply, mechanism of the work of them multiplier; balance in them one tar market rate of interest and its role in microeconomics; concept of financial policy and its instruments; concept of monetary policy; and its instruments, balance of payments. The course ends with a study of the most import ant theories in for igntrade and economic growth.
10801113 Statistics in Business 1 3
3
is a fundamental course that explain the basics of Financial accounting. The course starts by discussing the definition of accounting and its basic principles, assumptions and standards. The Course then explains in details the steps in the accounting cycle including: transaction analysis, journalizing and posting, trial balance, adjusting entries, adjusted trial balance, financial statements, closing process. The course also takes a further step and explains the accounting process in merchandising companies by discussing the two inventory systems (Perpetual and periodic).
3
    • 10861111
This is a continuation of the course accounting principle 1 (10861111). While accounting principle one is too general, this course starts to discuss specific issues. The main objective of this course is to illustrate the accounting treatment for certain items, such as: inventories, cash, receivables, property plant and equipment. The main objective of this course is to improve the student’s knowledge and understanding regarding the accounting treatment of some items and gain intellectual and practical skills related. As for Knowledge and Understanding, the students should be able to: • Determine the cost of inventory and COGS using LIFO, FIFO and Weighted average in a perpetual and periodic inventory system. • Account for cash shortage and overage. • prepare a bank reconciliation. • Account for receivables. • Account for plant assets, natural resources and intangible • Introduce current liabilities.
10866111 Principles in Management (1) 3
3
Topics treated in this course include definition of the time value of money, relationship between return and risk, appropriate financing foundations for companies, ways of measuring risks and their types, profit polices of companies, cost of capital, and optimal capital structure.
3
This course will first introduce students to basic concepts in marketing and then provide them with marketing analysis skills of the marking environment elements, necessary to take the appropriate decisions. The course also seeks to train students to acquire marketing mix management skills in accordance with the new approach in management of marketing operations. The course will also provide students with basic knowledge in modern marketing topics such as marketing of non-profit services, physical distribution and customer service
10876122 Marketing Management 3
    • 10876111
10876222 Research Methodology 3
    • 10801113
3
    • 10876111
This course considers the general principles of marketing banking services/ products, analysis of banking, purchasing behavior and its determinants, consumerbehavior,marketingenvironmentofbankingservices,development of banking services and innovation, pricing of banking services, patterns of clients and ways of dealing with them…etc.
10876231 Services Marketing 3
    • 10876111
10876318 Marketing Communications 3
    • 10876111
10876321 Buyer Behavior 3
    • 10886115 or
    • 10876111
10876322 Marketing Research 3
    • 10801113
    • 10876111
10876328 Global Marketing 3
    • 10876111
10876421 Contemporary Marketing Issues 3
    • 10876111
10876422 Strategic Marketing 3
    • 10876111
10876445 Field Training Internship 3
10878111 Communication Theory 3
10878112 Introduction to Digital Marketing 3
    • 10876111
10878211 The Art of Short Content and Graphic Design 3
10878212 Computer Applications in Marketing 3
    • 11000126
10878213 Content Marketing 3
    • 10878211
10878214 Social Media Marketing 3
    • 10876111
10878312 Marketing Metrics 3
    • 10876322
10878411 Digital Advertising 3
    • 10878213
10878412 Web Analytics 3
    • 10878411
    • 10878312
10878413 Direct Marketing in The Digital Age 3
    • 10876318
10878414 Digital Marketing Capstone 3
11032103 English in the Workplace 3
    • 11000325
11101251 Commercial Law 3

Speciality Optional Requirements Student must complete 12 credit hours

Course Code Course Name Credit Hours Prerequests
3
    • 10801112
Topics dealt with in this course include the how’s of using scientific foundations in data collection about the project, its analysis and study, with the aim of arriving at results which would determine the viability of the projection terms of its technical, marketing, financial and social aspects. The course also addresses the bases of financial analysis concept of cash flow, ways of evaluation of investment projects and choice of the best project.
10861300 Cost Accounting (Managerial Approach) 3
    • 10861121
10866217 Introduction to MIS 3
    • 11000126 or
    • 11000127
10876212 Sales Management 3
    • 10876111
10876263 Hospitality and Tourism Marketing 3
    • 10876111
10876264 Agricultural Marketing 3
    • 10876111
10876352 Public Relations 3
    • 10876111
10876362 Social Marketing 3
    • 10876111
10876363 Industrial Marketing 3
    • 10876111
10876371 Healthcare Services Marketing 3
    • 10876111
10876427 Managing Distribution Channels 3
    • 10876111
10876442 Products Management 3
    • 10876111
10876459 Marketing Audit 3
    • 10876111
10876553 Brand Management 3
    • 10876111
11011222 Entrepreneurship and Innovation 3

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