Duration: 48 Months (4 Years)
Degree Awarded: Bachelor
Program Code
Faculty of Economics and Social Studies
Faculty Website
Program Description

Consistent with the mission of An-Najah National University and the Faculty of Economics and Administrative Sciences in coping with the requirements of the new era  and contributing to the building of a promising generation of Palestinian people, and given the growing demand for graduates of this Field of Specialty of Business, the Marketing Department was established in the Faculty of Economics and Administrative Sciences in 1999-2000. The An-Najah Marketing Department became the first Marketing Department on this level amongst the Palestinian Universities. It became a separate Department in the first semester of the academic year 2003-2004. The Marketing Department currently has seven faculty members of PhD's and master's who are specialized in marketing. It is considered to be the Third Department in the Faculty in terms of its total number of students.
The vision that the Marketing Department holds is that it will contribute to  the Palestinian and regional economy by providing it with academically-qualified graduates who can shoulder the responsibilities of decision-making and formulate a marketing strategy. This vision requires the Department to continue developing its teaching and attracting the best academic qualifications, updating teaching methods and making full use of information technology resources.
The Marketing Department focuses on three key areas: education, research and community service. The mission of the Marketing Department has set the following goals for those areas:
-  To provide students with an outstanding education at the undergraduate level and to assist students in acquiring the skills and experience that qualifies them for practical life and for successfully completing their higher studies.
-  To provide graduate students with an opportunity to excel in research related to problems found in the Palestinian reality. 
-  To encourage students and faculty members in the Marketing Department to contribute to the activities and to the service of the Palestinian society.
Program Objectives
As a means to achieve the vision, the program tries to accomplish the following objectives:
Program Learning Outcomes
First: Knowledge and understanding outcomes:
1.General knowledge outcomes 
Such knowledge can be provided by the core courses the students take. These courses include: Islamic Culture, Arabic Language, English language, and computer courses.
2. Related General knowledge outcomes: 
Such knowledge can be provided by elective program courses.
3. Field knowledge outcomes:
The program offers several types of marketing courses (compulsory and selective) considered as a base for upgrading studies for the future. These courses include: Marketing Management, Management, Global Marketing Products Management, Marketing Research, Sales Management, and Consumer Behavior.
Second: Experiential outcomes
1.Analyzing skills outcomes, such as skills offered by corporate finance, operation research, and marketing communication courses.
2. Applied skills outcomes, such as skills offered by field training courses (200hrs training) and graduation research courses.

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