جامعة النجاح الوطنية
An-Najah National University
Communication and Digital Marketing
Duration: 48 Months (4 Years)
Degree Awarded: Bachelor
Student must complete 130 credit hours

University Requirements Student must complete 19 credit hours

Course Code Course Name Credit Hours Prerequests
0
Remedial English (E10032100) is a three-hour non-credited English course offered to students who score poorly (i.e. below 50%) on the placement test. Since the major concern of this course is to improve the students? proficiency before starting their ordinary university English basic courses and major courses taught in English, special emphasis has been placed on enhancing the students? ability to effectively acquire the four language skills: reading, writing, listening, and speaking. Specifically, the course attempts to ensure an academically acceptable performance on the part of the students at the level of the English basic courses. Moreover, the course aims at expanding students? vocabulary needed for various tasks.
3
This course aims to establish the concept of Islamic culture and its position among the other international cultures, its position in the Muslim life, its sources, its bases and its characteristics. It also aims to introduce the Islamic culture in faith, worship, relations, morals, and knowledge, to discuss the clash between cultures in addition to Globalization, Human Rights, Woman Rights, Democracy and other contemporary issues.
3
This course aims to improve the level of students in language skills and various literary, read and absorb and express written, and oral and tasted literary, through texts flags authors and poets in different eras, lessons in grammar and spelling, and brief definition months dictionaries and Arab old ones the modern and how to use them. This course aims to implement the Arabic language in the areas of reading and expression of both types oral and written communication.
3
University English I (E11000103) is a three credit-hour university-required English language course designed for students who need to work on the four skills of the language: reading, writing, listening, and speaking. The development of vocabulary and skills of comprehension are integral parts of the course. In addition, various reading strategies (making predictions, identifying main ideas, reading for details, relating information in the text to life experience) are introduced and developed through a wide range of topics for reading and writing. The course encourages a more analytical and independent approach to study and helps prepare the students for any subsequent exam preparation.
3
The course is mandatory for university students from various disciplines, so it provides students with knowledge and `information about the Palestinian reality and in particular the political developments of the Palestinian cause since its inception until the present day in line social and economic developments and political which constitute the main pillars for the study of the Palestinian political reality. This course aims to study the Palestinian issue from its beginning until present in social, economic and political issues.
1
This course aims to familiarize students with community institutions and their contribution through voluntary efforts to serve these institutions to achieve the SDGs. Students are required to complete a minimum of 50 hours of community service to successfully pass the course. Additionally, students must attend 6 guidance sessions on volunteer work and participate in intensive training for selected community service programs if they choose to engage in such programs.
1
The course aims to assist students in acquiring modern concepts in the field of communication and understanding the essential skills for effective communication with oneself and others. This is achieved through the use of effective teaching methods that rely on student engagement and motivation to learn through training and self-directed learning. The course emphasizes skill development through teamwork and interactive methods, helping students improve their verbal and non-verbal communication skills by learning public speaking and the fundamentals of oration. Additionally, it helps students develop active listening skills, and contributes to enhancing their abilities in dialogue and persuasion, overcoming public speaking anxiety, self-promotion, negotiation, job interviews, presentation and delivery, and writing. The course also provides students with knowledge about innovative and creative ideas that can be implemented, as well as how to write a resume. Furthermore, the course aims to refine students' personalities through participation in group presentations.
2
This course aims to enrich students with the basic computer skills alongside with the theoretical and practical backgrounds behind those skills. First of all, software and hardware components of a computer are discussed. This forms the substrate from which a student can realize the practical applications of a computer, especially in Artificial Intelligence (AI). Thereafter, the student awareness for the security vulnerabilities of a computer system is improved through discussing the threats associated with the absolute dependability on the Internet in storing critical data. This is conducted with presenting the basic secure Internet frameworks for students with emphasis on scientific research platforms (ResearchGate, Google Scholar, LinkedIn,?etc). Finally, word processing, statistical analysis and presentation software are discussed with practical applications in the lab.
3
University English II (E11000325) is a three-credit hour university-required English language course which is offered to students majoring in Economics and Administrative Sciences. In reading, students will be exposed to a variety of materials, in business and law, taken from college texts, magazines, newspapers and related literature. Students will learn how to identify main ideas, use context clues, build vocabulary, and recognize organizational structure and rhetorical strategies. In writing, students will gain mastery of English sentence structure and paragraph. In speaking, the focus will be on development of conversational skills useful in everyday life. In listening, the aim is to perfect students? pronunciation, stress, and intonation and help them understand a spoken text. The course also aims at preparing students to function effectively in the world of work, in business and law, after graduation.

Speciality Requirements Student must complete 93 credit hours

Course Code Course Name Credit Hours Prerequests
3
This course includes number sets, equations, inequalities, functions, the derivative, applications of the derivative, integration, applications of integration, Partial differentiation, Matrices and linear systems, and linear programming
3
Principles of Microeconomics is a course that focuses on the economic behavior of individuals and firms and how they make economic decisions. The course covers topics such as the theory of supply and demand, price elasticity, consumer theory, producer theory, different market structures, and the interaction between firms and consumers in markets. The goal of the course is to understand how resources are efficiently allocated and how government policies impact the microeconomy.
3
    • 10801111
Principles of Macroeconomics is a course that studies the overall economic performance of a country or the economy as a whole. The course covers topics such as economic growth, inflation, unemployment, and fiscal and monetary policies. The goal of the course is to understand how the macroeconomy operates and how government policies impact key economic indicators
3
Business Statistics 1 introduces fundamental concepts and statistical methods used for data analysis and decision-making in a business environment. The course covers topics such as probability distributions, descriptive statistics, statistical estimation, hypothesis testing, and linear regression. The main goal of the course is to equip students with the ability to apply statistical techniques to real-world business problems, analyze data, and make data-driven decisions based on scientific principles and accurate information.
3
is a fundamental course that explain the basics of Financial accounting. The course starts by discussing the definition of accounting and its basic principles, assumptions and standards. The Course then explains in details the steps in the accounting cycle including: transaction analysis, journalizing and posting, trial balance, adjusting entries, adjusted trial balance, financial statements, closing process. The course also takes a further step and explains the accounting process in merchandising companies by discussing the two inventory systems (Perpetual and periodic).
3
    • 10861111
This is a continuation of the course accounting principle 1 (10861111). While accounting principle one is too general, this course starts to discuss specific issues. The main objective of this course is to illustrate the accounting treatment for certain items, such as: inventories, cash, receivables, property plant and equipment. The main objective of this course is to improve the student?s knowledge and understanding regarding the accounting treatment of some items and gain intellectual and practical skills related. As for Knowledge and Understanding, the students should be able to: ? Determine the cost of inventory and COGS using LIFO, FIFO and Weighted average in a perpetual and periodic inventory system. ? Account for cash shortage and overage. ? prepare a bank reconciliation. ? Account for receivables. ? Account for plant assets, natural resources and intangible ? Introduce current liabilities.
3
This course includes an introduction to the science of management and its stages of development through a presentation of the most prominent schools, ideas, and modern approaches. This course addresses the characteristics of management and some of its various functions (planning, organization, leadership), as well as the most prominent administrative skills and roles necessary to practice administrative work.
3
Topics treated in this course include definition of the time value of money, relationship between return and risk, appropriate financing foundations for companies, ways of measuring risks and their types, profit polices of companies, cost of capital, and optimal capital structure.
3
    • 10871121
This course is a study of the role of financial management in projects, functions of financial management, profit ability planning, financial planning, financial analysis, use of financial percentages, management of working capital, management of current assets, management of short-term financing sources, stock exchanges, and management of long-term financing sources (shares and bonds).
3
This course will first introduce students to basic concepts in marketing and then provide them with marketing analysis skills of the marking environment elements, necessary to take the appropriate decisions. The course also seeks to train students to acquire marketing mix management skills in accordance with the new approach in management of marketing operations. The course will also provide students with basic knowledge in modern marketing topics such as marketing of non-profit services, physical distribution and customer service
3
    • 10876111
It aims to provide students with the basic concepts and skills for managing marketing activities in organizations. This course covers various aspects related to marketing, from understanding customer needs and developing marketing strategies to implementing promotional activities and measuring marketing performance.
3
    • 10801113
It aims to introduce students to the basics of scientific research in the field of marketing. The course includes studying different research methods, such as experimental experiments, surveys, and interviews, and how to apply them in understanding consumer behavior and market analysis. Students learn how to design studies, collect data, and analyze them to reach scientific conclusions in the field of marketing.
3
    • 10876111
This course considers the general principles of marketing banking services/ products, analysis of banking, purchasing behavior and its determinants, consumerbehavior,marketingenvironmentofbankingservices,development of banking services and innovation, pricing of banking services, patterns of clients and ways of dealing with them?etc.
3
    • 10876111
It aims to provide students with unique concepts and strategies applicable to services marketing. The course addresses how to develop, market, and provide services in a way that meets customer expectations and achieves a competitive advantage for the organization. The course focuses on the differences between marketing products and services and the unique challenges facing companies operating in the service sector.
3
    • 10886115 or
    • 10876111
The course aims to understand the psychological, social and cultural factors that shape buyer behavior, and how they affect marketing strategies and business decision-making.
3
    • 10801113
    • 10876111
It aims to teach students how to design and implement research studies in the field of marketing. The course includes learning the skills of identifying a research topic, designing a study, collecting and analyzing data, and drafting research reports. The course helps students understand scientific methods of research in marketing and gain the ability to apply them in the field of scientific and applied work.
3
    • 10876111
It focuses on studying the marketing strategies that companies use to expand their operations and market their products and services across national borders. The course includes analysis of the economic, cultural and political factors that affect global marketing operations, in addition to studying international marketing tools and global communication strategies.
3
Field training in marketing provides students with a hands-on opportunity to apply the concepts and skills they have learned in the classroom in a real business environment. This training can include working in marketing companies, corporate marketing departments, as well as advertising and digital marketing agencies. This training provides students with the opportunity to gain practical experience in areas such as market analysis, preparing marketing plans, implementing advertising campaigns, and measuring campaign performance. Field training is a valuable opportunity to apply marketing theories and concepts in the real labor market and build a valuable professional network.
3
    • 10876111
This course aims to introduce students to the basic concepts of digital marketing, which include the Internet, social media sites, search engines, digital analyzes of electronic consumer behavior, elements of the digital marketing mix, viral marketing, marketing transparency, and electronic dealing with the consumer. ILO's Course Objectives: 1- Introducing students to the concept of digital marketing. 2- Introducing students to developments in the field of the Internet and digital technology. 3- Transferring students? knowledge and skills towards combining traditional marketing with digital marketing. 4- Developing students? skills in using new technological concepts in the field of marketing. 5- Developing students? skills in applying digital technology and benefiting from it in marketing.
3
This course provides in-depth content on the craft of creating short-format film content - a category that includes television commercials, music videos, TV shows, film trailers, digital billboards, and corporate videos in an advertising context. The course also includes creating a creative vision, especially for the television screen, through mixing paragraphs and template paragraphs for different and diverse programs using the Adobe After Creative program and the Apple Motion program.\
3
    • 10878211
This course includes presenting marketing content that includes blogs, graphics, video, audio files, and email marketing as a way to deliver the promotional message to the target market. The course provides students with the opportunity to learn about blogging software, design images, and process them.\ \ ILO's Course Objectives:\ 1. Introducing students to the concept of digital content, its types, and production mechanisms.\ 2. Introducing students to how digital content affects consumer purchasing motivation and behavior.\ 3. Introducing students to ways to benefit from the concept of digital marketing content.\ 4. Developing students? skills in developing marketing content and influencing it to achieve marketing goals.
3
    • 10876111
This course aims to introduce students to how to use social media to market goods and services. It includes developing and promoting marketing campaigns through social media sites. The course introduces students to common social media policies such as: Facebook, Twitter, Pinterest, and Line-up. The course also includes an introduction to Students will learn digital marketing tools and software related to the subject and apply them in practice.\ \ ILO's Course Objectives:\ 1- Introducing students to the types of social networking sites and how they work.\ 2- Developing students? skills to employ social networking sites in digital marketing strategies.\ 3- Developing students? skills in measuring the effectiveness of marketing performance through social media sites.\ 4- Developing students? abilities to develop integrated marketing strategies using social networking sites.
3
    • 10878213
The course includes a study of types of digital advertising, and digital advertising practices within marketing strategies, including developing communication content, implementing and repeating advertisements, and cost analysis. In this course, students study methods for developing effective digital advertising campaigns, in addition to how to benefit from the Internet and social media to reach target groups and achieve advertising objectives. Specifically, the course focuses on the following advertising strategies: Pay-Per-Click (PPC), Social Media, Video, Search Engine, Display ads.\ \ ILO's Course Objectives:\ 1. Introducing the student to digital advertising and its various types and methods.\ 2. Introducing the student to the role of digital advertising in marketing strategies and content development.\ 3. Providing the student with digital advertising skills related to developing and replicating advertising, and analyzing its costs.\ 4. Providing the student with the skills of measuring the efficiency of digital advertising campaigns.
3
    • 10878422 or
    • 10876318
This course includes the development of direct marketing campaigns that rely on digital databases, for the purpose of building relationships with customers, communicating with them on an individual basis, promoting brands and building their reputation in the market using interactive media that allow rapid consumer response, and provide unprecedented measurement tools to measure effectiveness. Marketing campaigns. The course includes multiple digital styles of various interactive channels for practicing modern marketing work. At the same time, he does not neglect the principles of direct marketing that still exist today. ILO's Course Objectives:\ 1. Introducing students to direct marketing processes and its applications.\ 2. Introducing the student to marketing databases, their use, and benefiting from them in the processes of building customer relationships.\ 3. Developing the ability to determine customer lists and market shares.\ 4. Conduct analytical measurements based on marketing databases.\ 5. Develop and implement direct marketing campaigns using various electronic and digital media.
3
\ \ ILO's Course Objectives:\ 1- Developing students? application skills of the knowledge and skills they acquired during the study of the specialization.\ 2- Allow students to express their pioneering ideas in the field of digital marketing.\ 3- Developing their skills in the field of transferring knowledge into feasible and successful projects on the market and economic level.
3
As so much of our human interaction passes through digital channels, it is essential to understand how being online influences how we communicate with others and ourselves. This course introduces students to the fundamental concepts, theories, and applications of computer-mediated communication. Building a foundational understanding of CMC theories, such as the cues filtered-out (CFO) approach, SIP, social identity model of deindividuation effects (SIDE), Hyperpersonal and Media Richness Theory. As a framework students may use to understand human communication across all digital channels--including those that have yet to exist! Computer-Mediated Communication explores how CMC intersects with and affects other communication subdisciplines, including interpersonal, organizational, and intergroup with contemporary examples illustrating theories and application. Specifically, this course provides a comprehensive overview of emerging technologies (e.g., teleconferencing, electronic mail, videotext, electronic bulletin boards, telecommuting, distance education, media richness, voice messaging, invisible technologies, VR, and social media applications etc.), in addition to describing and explaining the various components of internet and its applications (The web, servers, Protocols, and HTTP) as well as the communication technologies i.e. communication networks structures, and analyzes some of the social and behavioral effects of these technologies on human interaction in interpersonal, organizational, small group, and international contexts.
3
    • 10876111
The "Integrated Marketing Communications" course serves as a cornerstone for understanding the synergistic relationship between various traditional and digital marketing tools and channels. The course focuses on developing a comprehensive vision for marketing communication by integrating different elements to enhance brand value, reach target audiences, and achieve clear and defined marketing objectives. The course provides a practical framework for designing and implementing integrated marketing strategies while emphasizing the importance of adapting to digital transformations that have reshaped the way brands interact with their audiences. It also highlights the use of advanced digital tools such as social media, big data analytics, and online advertising to improve campaign effectiveness and maximize return on investment.
3
    • 10876322
It aims to provide students with the knowledge and skills necessary to measure and analyze online marketing performance. The course covers a wide range of tools and techniques used to analyze digital data and use it to improve marketing strategies. The course also addresses how to interpret data and turn it into actionable insights that help achieve marketing goals.
3
    • 10876111
The Digital Marketing Strategy course provides a comprehensive and simplified framework for planning, integrating, and measuring the performance of each digital platform and technique, aligned with business objectives. The course covers the latest developments in areas such as social media, SEO, content marketing, user experience, and customer loyalty. It also includes advanced topics like automation, personalization, AI technologies, and data protection strategies. With practical guides on SEO, paid advertising, email marketing, and lead generation, this course is an ideal roadmap for building an effective, measurable digital marketing strategy.
3
    • 11000325
English for the Workplace is a three-hour non-credited English course offered to students of Economics and Administrative Sciences and Engineering. This course is designed to train SENIOR students in these faculties to communicate effectively in the business world. It focuses on practical oral and written business communication principles and applications with particular emphasis on writing, sending and answering e-mails, writing proposals for field projects and discussing them with an audience as well as training students to prepare and execute presentations and to express themselves orally. Students are also trained to use modern technology in communication and to contact/ communicate with their instructors through the university moodle program.
3
The course aims to introduce students to the nature of commercial activities, their significance, the distinction between commercial and civil activities, when an individual acquires the status of a merchant, and their duties and rights, including bankruptcy. It also introduces commercial companies, the governing laws, their types, registration procedures, and related legal texts

Speciality Optional Requirements Student must complete 12 credit hours

Course Code Course Name Credit Hours Prerequests
3
This course deals with the basic knowledge frames of the digital world including key programming concepts and the impact of digital technology on the different spheres of the societal life, ranging from identity to the economical, psychological, and social aspects. It also teaches students how digital technology influences people?s behavioral aspects, the social order, and individuals? interaction with their society.
3
    • 11000117
This course teaches skills of negotiation and persuasion. It develops planning skills to make successful strategies and tactics. It teaches the stages of persuasion, problems and solutions, the different kinds of personalities, ways of dealing with them, the characteristics of a good negotiator, and body language.
3
    • 11000117
This course covers the main skills in the public relations field. It combines both theoretical and practical sides by using study cases and practical exercises. The course gives the students the opportunity to learn different skills in the practice of public relations. It includes the following: Preparing the media and advertising materials such as letters, brochures, publications, news, newsletters?etc. Organizing conferences, press conferences, speeches, reports, minutes, invitations?etc. Coordinating with media and journalists and communicate with the public.
3
    • 11000126 or
    • 11000127
The ?Principles of Management Information Systems? course aims to provide students with a comprehensive understanding of how information systems are used to support management and decision-making processes in organizations. The course covers the basics of information systems, including their components, technologies, and their role in improving the efficiency and effectiveness of administrative processes. The course also covers how to design, develop and manage information systems in the modern business environment.
3
    • 10876111
It aims to introduce students to the concept and importance of public relations in the context of business and society, and to provide them with the necessary skills to communicate effectively with the public and contribute to building and protecting the reputation of institutions and organizations.
3
    • 10876111
Focuses on studying how products and services are marketed in the business-to-business (B2B) market. The course includes understanding decision-making processes in companies and the factors influencing purchasing processes, in addition to developing industrial marketing strategies aimed at meeting the needs and requirements of companies and customers in the business environment.
3
    • 10876111
It aims to explore and analyze current challenges and trends in the field of marketing, by studying contemporary marketing issues and analyzing realistic case studies facing companies and institutions in the market today.
3
    • 10876111
It aims to study strategies for building and developing brands to achieve competitive distinction in the market. The course includes an analytical study of brand elements such as identity, personality, and value, and the application of brand management methods and tools to enhance uniqueness and build loyalty among customers.
3
This course aims to provide students with a deep understanding of how to use digital technology and social media in marketing travel destinations and tourism services. Students will also learn how to create effective marketing strategies to attract tourists and promote tourist destinations using digital factors.
3
This course aims to develop marketing strategies for mobile phones and their applications. It also includes teaching students how to analyze user behavior on mobile devices and how to design distinctive user experiences to increase engagement and achieve marketing goals.
3
This course focuses on sustainability and the environment in the field of marketing. It also aims to teach students how to include environmental factors in marketing strategies and how to promote products and services using environmentally friendly practices. Students will work to develop green marketing skills and sustainable thinking in the business market.
3
The course aims to provide students with the necessary skills to manage pricing policies effectively in a competitive market. The course also addresses various pricing strategies such as competitive pricing, strategic pricing, and dynamic pricing, and deals with concepts such as profit margin. Students will learn how to use pricing tools and market analysis to make strategic pricing decisions that contribute to Make profits and attract customers.
3
This course focuses on the use of marketing concepts and methods in the context of institutions and organizations that operate for non-profit purposes, such as charities and social enterprises. The course aims to teach students how to develop marketing strategies to attract funding and increase awareness of social or environmental issues that concern these institutions. Students will also learn how to Interacting with potential donors and partners effectively and how to analyze the success and measure the impact of marketing campaigns in a non-profit context.
3
Explores the world of entrepreneurship and creativity by examining the processes and techniques used to develop ideas and turn them into successful projects. The course includes understanding the foundations of entrepreneurship and the stages of emerging business development, in addition to analyzing the factors that affect the success of entrepreneurial projects and enhancing creativity in various fields.

Free Courses Student must complete 6 credit hours

Course Code Course Name Credit Hours Prerequests
2
This course underscores the importance of studying folklore and how this genre inspires popular artists. This course also looks at the processes of glass- blowing, pottery-making, textile industry, etc. With a focus on hosting experts and craftsmen in various fields of folk arts.
3
Spanish Language (1) 32113: is considered an introductory course in the Spanish language. This course primarily focuses on integrating language skills and presenting a clear and simple introduction to the basics of grammar for students learning Spanish for the first time. The course enables students to understand basic daily expressions, both spoken and written, necessary for reading and comprehending short texts and using grammar correctly in both speech and writing. As a result, students will be able to introduce themselves, talk about their surroundings, and discuss their future plans.
3
This course aims to introduce students to the German language and acquaint them with the culture of German-speaking nations which helps them to understand the basic daily phrases, oral and written, necessary for reading short texts. The most fortunate students would probably be the ones enrolled in scientific faculties, due to the fact that there are plenty of job opportunities in scientific fields in these countries.
3
Turkish Language (1) is considered an introductory course in the Turkish language. This course primarily focuses on integrating language skills and presenting a clear and simple introduction to the basics of grammar for students learning Turkish for the first time. The course enables students to understand basic daily expressions, both spoken and written, necessary for reading and comprehending short texts and using grammar correctly in both speech and writing. As a result, students will be able to introduce themselves, talk about their surroundings, and discuss their future plans.
3
The Italian language course aims to provide students with basic speaking, listening, reading, and writing skills in Italian. The course includes interactive exercises and real-life situations that help students communicate confidently, while also introducing them to Italian culture and traditions. This course is an ideal introduction for those who want to learn a new language for academic, professional, or tourism purposes.
3
It is an introductory course which is designed for students without prior knowledge of the Russian language. Throughout the course, students will develop basic communication skills in Russian, focusing on reading, writing, listening, and speaking. Main topics include the alphabet, grammar concepts, essential vocabulary, and everyday expressions. Students will be exposed to Russian customs, traditions, and daily life to enhance language learning. By the end of the course, students will be able to engage in simple conversations, understand basic written texts, and understand common social situations in Russian-speaking environments.
71111 Introduction to Library Science 3
3
A review of the types of Arabic calligraphy, their characteristics, features, and the plastic and aesthetic values that the Arabic letter carries. In it, the teacher focuses on the Naskh and Ruq?ah scripts through a practical, analytical explanation of the letter?s shape and proportion, using authentic inks and materials in planning, so that the trainee gains the sound skill to reach the student?s ability to innovate.
1
A practical compulsory course based on a weekly lecture. This course aims to push students to deal with patients and the hospital environment in various departments and facilities. In addition, students receive a brief overview of first aid principles
2
The course "Medicinal Plants in Palestine," offered by the Faculty of Pharmacy as an elective open to all university students, aims to introduce students to the rich plant biodiversity of Palestine, focusing on species traditionally used for medicinal purposes. It explores the botanical characteristics, therapeutic uses, and preparation methods of key native medicinal plants, including collection, drying, and storage techniques. The course also examines the traditional and modern applications of these plants in treating common diseases, along with the cultural and historical significance of their use in Palestinian society. Furthermore, it highlights relevant legislation and the challenges surrounding the sustainable utilization and preservation of medicinal plant resources. By the end of the course, students will gain an appreciation of local ethnobotanical knowledge, develop awareness of environmental and health-related issues, and enhance their ability to critically evaluate the safe and effective use of medicinal plants.
2
The course "Cosmetic Products and Society," offered by the Faculty of Pharmacy as an elective open to all university students, aims to introduce students to the world of cosmetics from both scientific and societal perspectives. It covers the basic components of cosmetic products, their mechanisms of action, methods of formulation, and evaluation in terms of efficacy and safety. The course also explores the health, psychological, cultural, and economic aspects associated with the use of cosmetics. In addition, it highlights the local and international laws and regulations governing the cosmetic industry and discusses the role of media and social platforms in shaping societal perceptions of beauty and appearance. The course seeks to raise students? awareness about the safe and informed use of cosmetic products and to enhance critical thinking and social analysis skills regarding beauty and health issues in contemporary society.
2
This course explores the vital role of pharmacists in promoting public health and serving the needs of the community. It focuses on the pharmacist's responsibilities in health education, disease prevention, and patient advocacy. The course also covers communication skills, cultural competence, and collaboration with other healthcare providers and organizations to improve community health outcomes.
2
This course aims to give undergraduate students who are not medical majors a brief overview of health issues and topics related to all family members in order to reach a state of complete physical, psychological, mental and social safety for all family members including their nutritional health. The course also aims to familiarize students with many concepts in the fields of health and their importance, such as marriage health, reproductive health, and child health. The course also addresses the importance of medical examination, as it has become an urgent necessity with the development of genetic engineering and the spread of AIDS. There has been a strong call to compel people to medical examination before marriage and provide the necessary genetic counseling for the couple, as medical examination before marriage has become a necessary procedure to build a healthy family.
3
This course is an introduction to the Hebrew language, where the student becomes acquainted with the basic and supporting components to enable the student to express his ideas and purposes, starting with the study of the alphabet in its two types (printed and handwritten) and the phonetics of the language (vowels, syllables and tone) and sentence components. The focus will be on language skills and acquiring basic vocabulary, and constructing simple sentences orally and in writing to enable the student
2
This course is intended for students from other departments who are not majoring in French but are interested in exploring the French language and the cultures of French-speaking countries. It is suitable for students in fields such as Media, Public Relations, English Language, Business Administration, Accounting, and others. As a beginner-level course, it introduces the fundamentals of the French language, including sentence structure, correct pronunciation, and basic communication in daily life situations, such as making introductions and describing places and people. The course corresponds to level A1.1 of the Common European Framework of Reference for Languages (CEFR)
3
This course aims at introducing students to the French alphabet, and the way of writing masculine and feminine words, as well as sentence structures: personal pronouns, verbs, and objects (direct and indirect). It also lists daily events using assistance tools such as drawings, pictures, and some short answers: acceptance, rejection, thanking, apology, and justifying the answers.
3
the course deals with various topics: the meaning of the word "story" in language and convention, the meaning of the concept: the Qur'anic story, its objectives, characteristics, and the most crucial douts which were raised against the Qur'anic story, and how such doubts were refuted; a detailed study on some stories such as the story of Adam, Noah, Moses, Solomon, David, (PBUT), other samples of stories of people who are not prophets might be studied such as the story of Saul, Kurah, and the People of the Cave.
2
Psychological Culture in Our Contemporary Life This course studies the importance of psychological culture and its impact on the individual and society in the modern era. It focuses on applying psychological concepts to understand daily behaviors, manage psychological stress, and promote mental health across various life domains such as work, family, and education. The course also reviews the role of media and technology in shaping contemporary psychological culture.
2
The course aims to explore the factors and determinants that influence policy formulation in both its internal and external dimensions. It emphasizes the optimal use of tools and instruments and the provision of precise information necessary for planning processes, particularly in the context of social mobilization, security and stability, financial resources, national production, industrial energy, and military power at national and international levels. The course also covers an analysis of theories and schools of political development, including behavioural liberal theory, social growth theory, Marxist theory, dependency and development theory, and the Islamic theory of succession. Additionally, the course focuses on studying the methods of political development theories, their intellectual sources, goals, and dimensions, aiming to understand the reasons behind the failure of these theories and models to achieve the desired political development.
3
Digital marketing is the process of promoting products or services using digital technologies and the Internet. Digital marketing relies on various strategies and advanced tools to reach the target audience, build customer relationships, increase brand awareness, and generate sales. Digital marketing is characterized by its ability to reach a wide audience at a relatively low cost compared to traditional marketing, in addition to the ability to accurately measure and analyze results to make informed decisions.
2
Jerusalem This course offers a comprehensive study of the city of Jerusalem and its religious and cultural significance throughout history. It covers the geographical, historical, religious, and political dimensions of the city, from the Canaanite period through the Jewish, Roman, Byzantine, Islamic, Crusader, and Ottoman eras, up to the current Israeli occupation. The course also explores Jerusalem?s importance in the three monotheistic religions, its historical and religious landmarks, and contemporary political issues surrounding the city
2
\This course examines the concept of corruption, including its forms, causes, and anti-corruption efforts. Additionally, it focuses on promoting good governance and anti-corruption strategies. Students will develop an awareness of the essential values of integrity, the dangers of corruption, and ways to combat it.
2
This course aims at studying individual, family and community relationships, the cause of pathological phenomena in the society and their symptoms, sources of water and its pollution, air-transmitted diseases, flora and fauna. In addition, the course highlights diseases resulting from technological and urban development. Noise pollution is a case in point. It deals with the dimensions of personal and environmental health and their relationship to social, economic, psychological and political factors, measurements and indices of community health status. Theoretical framework for viewing organizational issues in the delivery of health services is also discussed.
2
Geography of Palestine This course aims to provide a comprehensive overview of the physical and human geography of Palestine as the ancestral homeland of the Palestinian Arab people. It explores the historical context that has shaped the contemporary geographical landscape of Palestine in its various dimensions: political, economic, social, cultural, demographic, and urban. The course also seeks to foster a sense of national identity among students by connecting geography with national memory, which reflects the Palestinian people's struggle for freedom and independence. The course includes practical applications to explain basic concepts and terminology through in-class and at-home activities, field visits, and the preparation of reports based on these visits. Students will learn how to obtain information from primary and secondary sources and use multimedia tools?audio, visual, social media platforms, and internet search engines. The course will also feature the screening of documentary films and lectures from international universities. Additionally, students will draw various physical, political, and historical maps of Palestine to deepen their understanding of its geography, contemporary history, and just cause.
2
This course deals with the concept of family in Islam, its philosophy, importance, the need to it, the legal religious objectives of it, the foundations on which it is based, and the distinguishing characteristics. It also presents the importance of marriage as well as its rules. It also presents the ways by which the marriage bond can be untied once it is impossible to go on marriage despite all reconciliation attempts. It reviews the dangers of false ideas which call for undermining the family and the marriage system as these have their own destructive impacts on religious teachings, human values and on the future on communities. It contributes in presenting and discussing a number of contemporary issues so as to be understood, recognize the opinion of Islamic Shari?ah about it and to find ways to address them such as fender, equality, domestic violence against women, birth control, artificial insemination, the Misyar or altruistic marriage, the temporary marriage and the customary marriage.
2
This course aims at consolidating the concept of Islamic faith, its importance, characteristics, impacts and position in Muslims? lives. The course also demonstrates some scientific evidences that ensures the existence of Allah, the Almighty, and His Greatness. It addresses the atheists? doubts related to universe, destine, and the Day of Judgement. It also defines the meaning of monotheism, its types, requirements, contradictions; it presents the role of prophets in establishing the monotheism faith in people?s lives by narrating the stories of prophets Moses and Ibrahim with their nations. It briefly talks about the other pillars of Islam.
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Topics addressed in this course include concept of sira (biography), its sources, importance, benefit, qualities, most important contemporary suspicions around the Qur'anic narrative and responses to them; study of the most important events in the life of the Messenger, peace be upon him, from birth to death. This course is a detailed analytical study of the prophet's biography and the lessons that can be drawn from it.
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It aims to introduce students to the basics of debates and develop their skills in analysis, persuasion, and effective communication. The course focuses on teaching students how to formulate and present arguments logically and convincingly, as well as understanding the rules and techniques of successful debate.
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It aims to introduce students to the basics of debates and develop their skills in analysis, persuasion, and effective communication. The course focuses on teaching students how to formulate and present arguments logically and convincingly, as well as understanding the rules and techniques of successful debate.
2
This course explores the science of toxins and their impacts on human health and the environment, while emphasizing practical strategies for prevention and intervention. Students will understand the mechanisms of toxic substances, including chemicals, pharmaceuticals, and environmental pollutants, and examine their effects on biological systems. By the end of the course, participants will be equipped with the knowledge to assess risks, implement safety measures, and advocate for effective public health strategies to mitigate the impact of toxins in various societal contexts.
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This course an in-depth examination of the interaction between drugs and societal factors, bridging the gap between pharmacological science and its broader social implications. Students will explore the mechanisms of drug action, therapeutic uses, and side effects, while also addressing the societal, economic, and ethical dimensions of pharmacology and the impact of pharmaceuticals on public health.
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This course aims to raise students' awareness of energy in general, its characteristics, policies, methods of exploitation, and its impact on societies. The course covers numerous topics, including: "How humans first learned about and used energy; energy in ancient times and its uses in warfare; the discovery of oil in the Arab world; energy in the 1970s and the accompanying politics in the Middle East; energy poverty and equality; energy and women's empowerment; energy and sustainable development; energy as a destructive military weapon; energy as a means of defense; children's and youth's awareness of renewable energy and their position; the electrification of historical Palestine and apartheid policies related to electricity; the electricity game in Palestine and the reasons for Israeli control over it; and energy for peace."
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This course aims to introduce students to the reciprocal relationship between engineering and society, and the role of engineering in serving humanity and sustainable development. It explores the ethical, social, environmental, and technological dimensions associated with engineering practices, highlighting how engineering decisions and technologies shape modern societies and how societal and cultural contexts influence engineering solutions. The course also encourages critical thinking and interdisciplinary analysis to understand the contemporary challenges facing the world. It enhances students' ability to assess the impact of technological solutions from social, cultural, and economic perspectives.
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This course is of particular importance due to its coverage of topics related to the local environment and the environmental challenges facing Palestine, as well as its close connection to the concepts of environmental sustainability and sustainable development. Offering this course as an open course will contribute to raising students' awareness of current environmental issues and enhance their ability to think critically and contribute to environmental protection.
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Nutrition and Health is a free course taught in Arabic and offered by the Department of Nutrition and Processing. It highlights the importance of healthy food for the human body, the relationship between food and health, different types of nutrition, proper nutrition methods, and the direct impact of balanced nutrition on health. It also focuses on presenting reliable scientific sources of nutritional information.
2
The course covers a number of important topics related to earthquake risk reduction, including: an introduction to seismology; the nature of site soil and its impact on the seismic behavior of structures; the mechanism of earthquake effects on buildings; construction materials; the expected seismic behavior of common building types in Palestine; general specifications for earthquake-resistant buildings; and risk analysis and assessment, in addition to prevention and public safety measures. Discussion sessions during the course focus on several additional key topics, such as shelters and a general introduction to disaster risk assessment and management. This course aims to contribute to the university?s mission of serving the community and its institutions through specific tasks. It does so by applying knowledge in education to build a culture of safety and develop capacities to reduce disaster risks in general, and earthquake risks in particular, at all levels. It also seeks to promote community engagement in line with international disaster risk reduction strategies.
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This course is specifically designed for students from diverse backgrounds and disciplines, aiming to explore the complex relationship between genetics and society. We will study the scientific foundations of genetics, then move on to explore its impact on various aspects of our lives, from health and disease to behavior and abilities. Through interactive lectures, group discussions, and analysis of current studies, you will develop a deep understanding of how genetics interacts with social and cultural factors to shape the individual and society.
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This course aims to support new university students in adapting to the academic and social environment by enhancing their psychological and interpersonal skills. Topics include stress management, time management, building positive relationships, self-confidence, study skills, and coping with transitional life changes. The course promotes self-awareness and mental well-being through interactive activities and practical exercises that empower students to effectively and positively adjust to university life.
11000168 Principles of Ocupational Saftey 2
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This course introduces students to the fundamental concepts and principles of risk analysis, assessment, and management. It is designed to actively engage students in exploring real-world applications of risk management tools and techniques. The course covers a wide range of risk types?including financial, contractual, technical, environmental, and execution-related risks?with a focus on how to identify, analyze, and evaluate their potential impacts. Students will gain a comprehensive understanding of the risk management process, which involves the systematic identification, analysis, prioritization, and treatment of risks to reduce the likelihood and/or consequences of undesirable events. The course offers a structured approach to developing risk management strategies, guiding students through each phase?from risk identification and initial assessment to the formulation of effective response and mitigation plans.
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The course aims to shed light on sign language by exploring its origins, meaning, importance, and rules. It highlights the vital role sign language plays in creating a means of communication for individuals with hearing impairments, particularly through real-time interpretation of spoken language.
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This course aims to provide university students with general legal knowledge and legal awareness, considering the significant role that law plays in people's lives and across all fields of work. It focuses on studying the main concepts of law, its objectives, and the most important legislations affecting contemporary life. This is crucial for upholding the rule of law, achieving justice, and keeping pace with developments. The course adopts a practical approach, relying not only on theoretical material but also on its application in reality. This is achieved through developing students' skills in applying the law via field visits to various legal institutions, workshops, and studying diverse legal cases.
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This course is meant to help students communicate more effectively and confidently in spoken English. The course addresses improvements in oral skills needed for discussions, presentations and daily life interactions. Students also have opportunities to beef up their vocabulary repertoire in different walks of life, that they can be able to express themselves smoothly when encountered with different situations. This course is intended to target all university students who yearn for consolidating their English communication skills needed for the 21st century.
3
English Writing Skills is an elective course designed to develop students? academic writing skills in English. It focuses on enhancing grammar, vocabulary, and organization to help learners express their ideas clearly and effectively. The course introduces various forms of writing such as paragraphs, essays, summaries, and reports. Emphasis is placed on the writing process, including brainstorming, outlining, drafting, revising, and editing. Students will also learn how to write with purpose and audience in mind, using appropriate tone and style. By the end of the course, students will be able to construct well-organized and a coherent essay with a thesis statement, a development of a thesis statement and a conclusion. Students will be trained to write a claim an a supporting evidence to produce a coherent well-developed essay.
2
The course presents a range of topics aimed at developing university students? writing and expression skills. It offers both theoretical and practical content that introduces them to the techniques of constructing written topics, methods of paragraph development, and various writing styles?both functional, such as essays, reports, research papers, and meeting minutes, and creative, including poetry, short stories, and autobiographies.
2
Tourist and Historical Trails This course focuses on the study of tourist and historical routes at the local, regional, and international levels. It introduces students to the significance of cultural, religious, and natural routes in promoting sustainable tourism. The course includes the study of major archaeological, religious, and natural sites, the planning and documentation of tourist routes, and an analysis of their historical and touristic value. Students will also learn how to design tour itineraries and connect them to their historical, geographical, and cultural contexts. Practical training in preparing an actual tourist route is included.
11201101 Introduction to Musicology 2
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Studying the musical production of the Palestinian people, and identifying the style of popular music. Palestinian, and analysis of popular music at the instrumental and lyrical levels. Research into the characteristics of instrumental music and its popular singing features. Study and analysis of the various forms and templates of popular music. Identifying examples of popular songs and types of popular musical instruments, in terms of their manufacture, sound structure, and methods of playing them.
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The course aims to learn collective singing of a repertoire of Palestinian and Arab national anthems and songs.
3
This course provides students with the practical skills necessary for the process of manual formation/making of ceramics through compression and rope formation techniques or slide formation techniques. In addition, this course aims at training students how to firmly stick parts and articles in order to accomplish the required design, with a great emphasis on the characteristics and quality of clay. It also gives students the opportunity to learn how to deal with problems and acquire the means and ways with which they can preserve their work and follow up with it on a continual basis. All of this will be accomplished by students carrying out created designs which accomplish all these concepts.

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