Mission
The Communication and Digital Marketing Program represents an intersection of the program’s outputs, and labour demand. To achieve their goals, corporations and institutions depend on digital marketing in their work because they aspire to use cost-effective resources, and utilize digital technology. Hence, this program provides human skills capable of working in accordance with the institutions’ strategic and procedural developments.
Vision
The Marketing department's vision lies in boosting the Palestinian as well as the regional economy through providing it with academically-qualified graduates capable of being in charge of making decisions, developing marketing strategies, and implementing these strategies by means of digital technology. This department aspires to improve its teaching methods, attracting the best academic competencies, and utilizing Information-technology resources as best as possible.