جامعة النجاح الوطنية
An-Najah National University
Marketing Minor Insurance
Duration: 48 Months (4 Years)
Degree Awarded: Bachelor
Student must complete 137 credit hours

University Requirements Student must complete 19 credit hours

Course Code Course Name Credit Hours Prerequests
0
This is a three-hour non-credited English course offered to students who score poorly (i.e. below 50%) on the placement test. Since the major concern of this course is to improve the students’ proficiency before starting their ordinary university English basic courses and major courses taught in English, special emphasis has been placed on enhancing the students’ ability to effectively acquire the four language skills: reading, writing, listening, and speaking. Specifically, the course attempts to ensure an academically acceptable performance on the part of the students at the level of the English basic courses. Moreover, the course aims at expanding students’ vocabulary needed for various tasks.
3
This course aims to establish the concept of Islamic culture and its position among the other international cultures, its position in the Muslim life, its sources, its bases and its characteristics. It also aims to introduce the Islamic culture in faith, worship, relations, morals, and knowledge, to discuss the clash between cultures in addition to Globalization, Human Rights, Woman Rights, Democracy and other contemporary issues.
3
This course aims to improve the level of students in language skills and various literary, read and absorb and express written, and oral and tasted literary, through texts flags authors and poets in different eras, lessons in grammar and spelling, and brief definition months dictionaries and Arab old ones the modern and how to use them. This course aims to implement the Arabic language in the areas of reading and expression of both types oral and written communication.
3
This is a three credit-hour university-required English language course designed for students who need to work on the four skills of the language: reading, writing, listening, and speaking. The development of vocabulary and skills of comprehension are integral parts of the course. In addition, various reading strategies (making predictions, identifying main ideas, reading for details, relating information in the text to life experience) are introduced and developed through a wide range of topics for reading and writing. The course encourages a more analytical and independent approach to study and helps prepare the students for any subsequent exam preparation.
3
The course is mandatory for university students from various disciplines, so it does provide students with knowledge and `information about the Palestinian reality and in particular the political developments of the Palestinian cause since its inception until the present day in line social and economic developments and political which constitute the main pillars for the study of the Palestinian political reality. This course aims to study Palestinian issue from its begging until present day in social, economic and political issue.
11000108 Community Service 1
11000117 Leadership and Communication Skills 1
11000126 Introduction to Computer Science and Skills 2
11000325 English Language II 3

Speciality Requirements Student must complete 75 credit hours

Course Code Course Name Credit Hours Prerequests
3
This course includes number sets, equations, inequalities, functions, the derivative, applications of the derivative, integration, applications of integration, Partial differentiation, Matrices and linear systems, and linear programming
3
This course begins with the definition of economics, and the relationship between economics and other sciences. Then the course moves to address supply and demand, market equilibrium, elasticity and its types, consumer behavior, producer behavior, costs on the short and the long runs. The course end with a look at free competition market, full Monopoly/market, monopoly competition market, minority monopoly market and production elements market.
3
    • 10801111
This course involves the study of the following topics: concept of macroeconomics, comparison between macroeconomics and macroeconomics national income account sand the ways of their measurement; unemployment: its measures, its types and economic effects ;inflation: its calculation, its types and its economic effects; balance between products and services; consumption, investment, total demand and total supply, mechanism of the work of them multiplier; balance in them one tar market rate of interest and its role in microeconomics; concept of financial policy and its instruments; concept of monetary policy; and its instruments, balance of payments. The course ends with a study of the most import ant theories in for igntrade and economic growth.
10801113 Statistics in Business 1 3
3
is a fundamental course that explain the basics of Financial accounting. The course starts by discussing the definition of accounting and its basic principles, assumptions and standards. The Course then explains in details the steps in the accounting cycle including: transaction analysis, journalizing and posting, trial balance, adjusting entries, adjusted trial balance, financial statements, closing process. The course also takes a further step and explains the accounting process in merchandising companies by discussing the two inventory systems (Perpetual and periodic).
3
    • 10861111
This is a continuation of the course accounting principle 1 (10861111). While accounting principle one is too general, this course starts to discuss specific issues. The main objective of this course is to illustrate the accounting treatment for certain items, such as: inventories, cash, receivables, property plant and equipment. The main objective of this course is to improve the student’s knowledge and understanding regarding the accounting treatment of some items and gain intellectual and practical skills related. As for Knowledge and Understanding, the students should be able to: • Determine the cost of inventory and COGS using LIFO, FIFO and Weighted average in a perpetual and periodic inventory system. • Account for cash shortage and overage. • prepare a bank reconciliation. • Account for receivables. • Account for plant assets, natural resources and intangible • Introduce current liabilities.
3
This course includes an introduction to the science of management and its stages of development through a presentation of the most prominent schools, ideas, and modern approaches. This course addresses the characteristics of management and some of its various functions (planning, organization, leadership), as well as the most prominent administrative skills and roles necessary to practice administrative work.
3
Topics treated in this course include definition of the time value of money, relationship between return and risk, appropriate financing foundations for companies, ways of measuring risks and their types, profit polices of companies, cost of capital, and optimal capital structure.
3
    • 10871121
This course is a study of the role of financial management in projects, functions of financial management, profit ability planning, financial planning, financial analysis, use of financial percentages, management of working capital, management of current assets, management of short-term financing sources, stock exchanges, and management of long-term financing sources (shares and bonds).
3
This course will first introduce students to basic concepts in marketing and then provide them with marketing analysis skills of the marking environment elements, necessary to take the appropriate decisions. The course also seeks to train students to acquire marketing mix management skills in accordance with the new approach in management of marketing operations. The course will also provide students with basic knowledge in modern marketing topics such as marketing of non-profit services, physical distribution and customer service
3
    • 10876111
It aims to provide students with the basic concepts and skills for managing marketing activities in organizations. This course covers various aspects related to marketing, from understanding customer needs and developing marketing strategies to implementing promotional activities and measuring marketing performance.
3
    • 10876111
It aims to provide students with the concepts and tools necessary to manage and direct sales activities in organizations. The course focuses on developing students' skills in analyzing markets, identifying effective selling strategies, and managing sales teams to achieve organizational goals.
3
    • 10801113
It aims to introduce students to the basics of scientific research in the field of marketing. The course includes studying different research methods, such as experimental experiments, surveys, and interviews, and how to apply them in understanding consumer behavior and market analysis. Students learn how to design studies, collect data, and analyze them to reach scientific conclusions in the field of marketing.
3
    • 10876111
This course considers the general principles of marketing banking services/ products, analysis of banking, purchasing behavior and its determinants, consumerbehavior,marketingenvironmentofbankingservices,development of banking services and innovation, pricing of banking services, patterns of clients and ways of dealing with them…etc.
3
    • 10876111
It aims to provide students with unique concepts and strategies applicable to services marketing. The course addresses how to develop, market, and provide services in a way that meets customer expectations and achieves a competitive advantage for the organization. The course focuses on the differences between marketing products and services and the unique challenges facing companies operating in the service sector.
3
    • 10876111
It focuses on integrated marketing and communications strategies that aim to effectively achieve marketing objectives by unifying and coordinating all marketing aspects of a brand or product. The course includes the study of multiple concepts such as advertising, public relations, digital marketing, sales promotion, and internal and external communications.
3
    • 10886115 or
    • 10876111
The course aims to understand the psychological, social and cultural factors that shape buyer behavior, and how they affect marketing strategies and business decision-making.
3
    • 10801113
    • 10876111
It aims to teach students how to design and implement research studies in the field of marketing. The course includes learning the skills of identifying a research topic, designing a study, collecting and analyzing data, and drafting research reports. The course helps students understand scientific methods of research in marketing and gain the ability to apply them in the field of scientific and applied work.
3
    • 10876111
It focuses on studying the marketing strategies that companies use to expand their operations and market their products and services across national borders. The course includes analysis of the economic, cultural and political factors that affect global marketing operations, in addition to studying international marketing tools and global communication strategies.
3
    • 10876111
It focuses on studying how to use digital technology and social media in developing marketing strategies for companies and institutions. The course aims to understand the basics of digital marketing and apply them in analyzing data, developing advertising campaigns, and building strong relationships with customers online.
3
    • 10876111
It aims to study the processes of product development and management from the idea stage until the production and marketing stage. The course includes studying strategies for identifying market requirements, developing plans for new products, managing the product life cycle, and applying marketing strategies to enhance product sales.
3
Field training in marketing provides students with a hands-on opportunity to apply the concepts and skills they have learned in the classroom in a real business environment. This training can include working in marketing companies, corporate marketing departments, as well as advertising and digital marketing agencies. This training provides students with the opportunity to gain practical experience in areas such as market analysis, preparing marketing plans, implementing advertising campaigns, and measuring campaign performance. Field training is a valuable opportunity to apply marketing theories and concepts in the real labor market and build a valuable professional network.
3
    • 10876222
    • 10801113
It is an opportunity for students to apply the knowledge and skills they have acquired during their studies in the field of marketing to a real-life problem or challenge in the field
11032103 English in the Workplace 3
    • 11000325
11101251 Commercial Law 3

Speciality Optional Requirements Student must complete 12 credit hours

Course Code Course Name Credit Hours Prerequests
10801226 Economy of Palestinian 3
    • 10801112
3
    • 10801112
Topics dealt with in this course include the how’s of using scientific foundations in data collection about the project, its analysis and study, with the aim of arriving at results which would determine the viability of the projection terms of its technical, marketing, financial and social aspects. The course also addresses the bases of financial analysis concept of cash flow, ways of evaluation of investment projects and choice of the best project.
10861300 Cost Accounting- Managerial Approach 3
    • 10861121
3
    • 11000126 or
    • 11000127
The “Principles of Management Information Systems” course aims to provide students with a comprehensive understanding of how information systems are used to support management and decision-making processes in organizations. The course covers the basics of information systems, including their components, technologies, and their role in improving the efficiency and effectiveness of administrative processes. The course also covers how to design, develop and manage information systems in the modern business environment.
3
    • 11000103
This course focuses on the basics of communication in the organizational environment, including effective communication with employees and conflict management.
3
    • 10866120
The “Total Quality Management” course aims to introduce students to the concept of quality and how to achieve it in all aspects of work in organizations. The course focuses on developing a comprehensive understanding of the foundations and principles of quality management and their application to various industries and sectors. The course also covers total quality management tools and techniques and how to apply them in analyzing and improving processes.
3
    • 10866120
    • 10876111
It focuses on studying operations management and strategies related to the retail sector, which is the sector that deals directly with the sale of products and services to end consumers.
3
    • 10871121
It aims to introduce students to the concepts and operations of financial markets and their role in the financial system. The course includes studying the types of financial assets such as stocks, bonds, commodities, and futures contracts, and how to trade and evaluate them. The course also addresses concepts of liquidity, the secondary market, technical and fundamental analysis, and economic and political influences on financial markets.
3
    • 10871121
This course explores basic issues in management of financial enterprises such as insurance companies, banks, pension funds and investment institutions, namely financial brokerage firms and intermediary companies which are specialized in issuing Initial Public Offerings (IPOs).
3
    • 10876111
It aims to provide students with the knowledge and skills necessary to market tourism and hotel services effectively. The course covers a variety of topics related to developing and implementing marketing strategies in the tourism and hospitality sector, with a focus on meeting customer needs and enhancing the guest experience.
3
    • 10876111
It aims to provide students with basic knowledge and skills to market agricultural products effectively. The course covers various aspects related to marketing agricultural products, including analyzing markets, developing marketing strategies, managing supply chains, and understanding supply and demand dynamics in the agricultural sector.
3
    • 10876111
It focuses on developing the skills necessary to effectively interact with customers and persuade them to purchase products or services. The course includes studying effective selling strategies, developing strong relationships with customers, analyzing customer needs and providing appropriate solutions to them.
3
    • 10876111
It aims to introduce students to the concept and importance of public relations in the context of business and society, and to provide them with the necessary skills to communicate effectively with the public and contribute to building and protecting the reputation of institutions and organizations.
3
It focuses on studying how to market sporting activities and events and the products and services associated with them. The course aims to understand how general marketing concepts and strategies are applied in the context of sports, as well as to understand the unique challenges and opportunities facing marketers in this field.
3
    • 10876111
Focuses on studying how marketing concepts and tools are used to achieve social or environmental goals. The course includes studying the impact of marketing on changing social and environmental behavior and attitudes, in addition to applying social marketing strategies in various fields such as public health, environmental conservation, and social justice.
3
    • 10876111
Focuses on studying how products and services are marketed in the business-to-business (B2B) market. The course includes understanding decision-making processes in companies and the factors influencing purchasing processes, in addition to developing industrial marketing strategies aimed at meeting the needs and requirements of companies and customers in the business environment.
3
    • 10876111
It focuses on studying how to apply marketing concepts in a way that enhances environmental, social and economic sustainability. The course aims to understand the impact of marketing strategies on the environment and society and how to develop sustainable marketing initiatives that meet the needs of the current generation without compromising the capabilities of future generations.
3
    • 10876111
It focuses on studying strategies for setting and managing prices effectively for companies' products and services. The course aims to provide a deep understanding of pricing processes, including market analysis, determining pricing strategies, and estimating added value to customers.
3
    • 10876111
It focuses on studying the marketing strategies used by health institutions to promote their services and attract patients and beneficiaries. The course aims to understand the unique challenges facing the healthcare industry and develop effective marketing strategies to improve communication with the public and achieve healthcare goals.
3
    • 10876111
It aims to explore and analyze current challenges and trends in the field of marketing, by studying contemporary marketing issues and analyzing realistic case studies facing companies and institutions in the market today.
3
    • 10876111
يركز على دراسة استراتيجيات وأساليب توزيع المنتجات والخدمات للوصول إلى العملاء بشكل فعال. يشمل المساق دراسة تحليلية لمختلف قنوات التوزيع، مثل التوزيع المباشر، والتوزيع الانتقائي، والتوزيع المختلط، وتقييم كفاءة وفاعلية كل نوع من هذه القنوات.
3
    • 10876111
It focuses on studying how to use electronic means and digital platforms to promote products and services. The course includes studying the basics of digital marketing, including social media marketing, digital advertising, email marketing, and e-commerce.
3
    • 10876111
It aims to introduce students to auditing and evaluation methods for marketing programs and marketing initiatives. The course includes studying strategies for evaluating the marketing performance of products or services, analyzing marketing data, and providing recommendations to improve the performance of marketing strategies.
3
    • 10876111
It focuses on studying how to provide high-quality services to customers and build lasting and meaningful relationships with them. The course includes studying methods for analyzing customer needs, developing service delivery strategies, managing complaints and feedback, and improving customer experience to enhance loyalty and satisfaction.
3
    • 10876111
It aims to study strategies for building and developing brands to achieve competitive distinction in the market. The course includes an analytical study of brand elements such as identity, personality, and value, and the application of brand management methods and tools to enhance uniqueness and build loyalty among customers.
3
    • 10876122
It focuses on studying laws and policies aimed at protecting consumer rights and ensuring fair competition in the market. The course includes studying the foundations of the law related to consumer protection, and analyzing the competitive behavior of companies and its impact on the market.
3
Explores the world of entrepreneurship and creativity by examining the processes and techniques used to develop ideas and turn them into successful projects. The course includes understanding the foundations of entrepreneurship and the stages of emerging business development, in addition to analyzing the factors that affect the success of entrepreneurial projects and enhancing creativity in various fields.

Sub-specialty Requirements Student must complete 28 credit hours

Course Code Course Name Credit Hours Prerequests
10801240 Introduction to Insurance and Risk Managment 3
10801241 Life and Health Insurance 3
    • 10801240
10801242 Islamic Insurance 2
    • 10801240
10801301 Property Insurance 3
    • 10801240
10801302 Insurance Legislations 3
    • 10801240
10801303 Insurance and Reinsurance Operations 3
    • 10801301
10801401 Math and Statics for Insurance 3
    • 10801240
    • 10801113
10801402 Basics in Actuarial Science 3
    • 10801401 or
    • 10216202 or
    • 10211102
10801403 Finance and Investment for Insurance Institutions 2
    • 10801401 or
    • 10216202
    • 10871121
10801404 Insurance Accounting 2
    • 10801301
    • 10861121
10801405 Field Training for Insurance 1

Free Courses Student must complete 3 credit hours

Course Code Course Name Credit Hours Prerequests
10189 Palestinian Folk Arts 2
32113 Spanish Language I 3
32115 German Language I 3
32117 Turkish Language 3
32119 Italian Language 3
32124 Russian Language 3
71111 Introduction to Library Science 3
82115 Callegraphy 3
1
A practical compulsory course based on a weekly lecture. This course aims to push students to deal with patients and the hospital environment in various departments and facilities. In addition, students receive a brief overview of first aid principles
7303311 Medicinal Plants in Palestine 2
7303312 Cosmetic Products and Community 2
7303433 Pharmacy & Society 2
7404111 Family Health 2
3
This course is an introduction to the Hebrew language for speakers of Arabic and other languages, and it will focus on the following topics: Hebrew alphabet, Hebrew diacritics, sentence and sentence structure, singular and plural, adjectives, numbers, femininity and masculinity, verb tenses, and comparing linguistic phenomena between Arabic and Hebrew. At the end of the course, the student will be able to read, write, and talk, and will have sufficient knowledge of vocabulary.
10311197 French Language 2
3
This course aims at introducing students to the French alphabet, and the way of writing masculine and feminine words, as well as sentence structures: personal pronouns, verbs, and objects (direct and indirect). It also lists daily events using assistance tools such as drawings, pictures, and some short answers: acceptance, rejection, thanking, apology, and justifying the answers.
3
This course covers several topics: meaning of story in language and usage, concept of Qur'anic story, its objectives and characteristics, most important contemporary suspicions raised around Qur'anic stories and responses to them. The course is also a det
10805107 Psychological Culture in Our Recent Life 2
10816001 Planning and Development 2
11000111 Jerusalem 2
11000112 Fighting Corruption : Challenges and Solutions 2
11000118 Public Health 2
11000131 Geography of Palestine 2
11000142 Family System in Islam 2
11000143 Principles of Religious Observances 2
11000144 Fiqh of Siyra 2
2
It aims to introduce students to the basics of debates and develop their skills in analysis, persuasion, and effective communication. The course focuses on teaching students how to formulate and present arguments logically and convincingly, as well as understanding the rules and techniques of successful debate.
3
It aims to introduce students to the basics of debates and develop their skills in analysis, persuasion, and effective communication. The course focuses on teaching students how to formulate and present arguments logically and convincingly, as well as understanding the rules and techniques of successful debate.
11000155 Poison Prevention 2
11000158 Medications and Community 2
11000161 Engineering & Society 2
11000162 Environment in Palestine 2
11000165 Earthquake Mitigation 2
11000166 Genetics and Society 2
11000167 University Psychological Adaptation 2
11000168 Principles of Ocupational Saftey 2
11000169 Risk Assessment and Management 2
11000173 Sign Language 2
11000254 Sports and Health 2
11000255 Practical Swimming 2
11000331 English Conversation Skills 3
11201101 Introduction to Musicology 2
11201103 Palestinian Music Folklore 2
11201163 Choir 2

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