Speciality Requirements Student must complete 42 credit hours

Course Code	Course Name	Credit Hours	Prerequests
458900	Seminar in Specialized Public Relations	3
This course aims to conduct an in-depth critical examination of the field of specialized public relations in alignment with students' research interests. Topics include event planning, entertainment public relations, sports public relations, fundraising campaigns, community relations, nonprofit public relations, crisis communication and management, investor relations, and the role of public relations in health, tourism, and sports communication.
458904	الجمهور والجمهور الافتراضي	3
يقدم هذا المساق الطلبة للمفاهيم الأساسية حول جمهور وسائل الإعلام والتواصل الاجتماعي وسلوكهم الواقعي والافتراضي. يربط هذا المفهوم الجمهور بالثقافة ومستوى وطبيعة الحراك السياسي وصحافة المواطن وسلوكيات المشجعين والمشاركة الإعلامية. سيعمل الطلبة على إجراء دراسات تجريبية على الجمهور الواقعي والافتراضي لتعزيز فهمهم لسيكولوجية تلك الجماهير وعلاقتها بالمجتمع والثقافة، وأيضاً إجراء دراسات تحليل مضمون للمحتوى الإعلامي للتعرف على طرق تقديم الجماهير المختلفة من منظور الهوية الثقافية كمشاهد وقارئ ومستمع ومشارك وناشط. يساعد هذا المساق الطلبة أيضاً على التعرف على طرق تحديد الجمهور المستهدف من قبل المؤسسات وخصوصاً الإعلامية وتشكيل استراتيجياتهم الاعلامية والترويجية والتسويقية. يقدم هذا المساق أيضاً نظرة معمقة على نظريات الجمهور والأدوات البحثية لتحليلهم كطرق اختيار العينات وجمع البيانات وطرق قياسها كمياً ونوعياً.
458905	Methods of Forming Public Opinion and Their Measurement Techniques	3
This course aims to introduce students to the nature and foundations of public opinion and how it is represented through survey studies and public opinion polls conducted via media outlets. It also seeks to enhance students' understanding of the concept of public opinion, its development, and the role it plays in achieving democracy, as well as how public opinion is portrayed in the media and the methods used by media to collect public opinion data. The course also provides insights into the evolving relationship between elites and public opinion, and the impact of public opinion on decision-making processes. Additionally, students will learn about the standards for measuring the quality and accuracy of public opinion representation in the media. The course further aims to familiarize students with methods of measuring public opinion through opinion polls, including practical exercises on case studies such as primary elections. These exercises will help students understand how to collect and disseminate information about public opinion, as well as the effects of publishing alternative stereotypes of public opinion in the media.
458906	Contemporary Trends in Corporate Social Responsibility Research	3
This course aims to deepen students' understanding of how to build, lead, and manage institutions with a focus on sustainable social impact. It integrates contemporary trends in social service principles, public policy, corporate social responsibility (CSR), non-governmental organization (NGO) management, and social development. The course explores various pertinent issues such as health, education, and gender, examining their connection to the role of public relations in highlighting organizations as socially responsible entities. It also sheds light on the challenges facing the implementation of CSR in the context of globalization and the modern global system. The course seeks to expand students' awareness and knowledge of decision-making processes related to CSR and its role in developing institutional frameworks that establish benchmarks for CSR practices aligned with contemporary capitalist orientations.
458907	Modern Advertising in International Public Relations	3
This course focuses on providing students with an in-depth understanding of how propaganda is utilized in public relations practices. It also introduces students to contemporary trends in persuasion. Students will explore various social issues and cultural influences that have shaped the critical approach to media propaganda studies. Additionally, the course examines modern theoretical frameworks for analyzing propaganda practices employed by organizations across different sectors.
458909	Theories of Communication in the Field of Digital Relations and Communication	3
This course aims to equip students with a comprehensive understanding of the theoretical framework in public relations and its practical and professional applications. It focuses on developing intellectual foundations in communication theories related to public relations, providing an opportunity to explore key concepts and theoretical frameworks in the field, and applying them academically, professionally, and in scientific research. The course also seeks to examine scientific and theoretical approaches to planning and executing communication processes within public relations programs, fostering a deep understanding of the strategic and methodological aspects of the discipline.
458911	الاتجاهات الحديثة في دراسات العلاقات العامة	3
يهدف هذا المساق إلى تزويد الطلبة بالمعرفة المعمقة حول الأدوار الحديثة للعلاقات العامة والإعلام والطرق الحديثة لتطبيق تلك الأدوار على مستوى مؤسسي. كما يهدف هذا المساق إلى تعريف الطلبة بمفاهيم إدارة العلاقات العامة الحديثة والأطر المعاصرة لأداء ومسؤوليات دوائر العلاقات العامة. يسعى أيضاً إلى توسيع إدراك الطلبة حول مفاهيم القيادة الاستراتيجية والتخطيط الاستراتيجي في إدارة العلاقات العامة. يسعى أيضاً إلى تزويد الطلبة بمهارات التخطيط الاجرائي والامتياز المؤسسي بحسب المعايير العالمية وطرق التعامل مع وسائل الإعلام المعاصرة—لاسيما وسائل التواصل الاجتماعي. يهدف أيضاً إلى التعريف بقواعد البروتوكولات وفن الاتيكيت وادارة واتصال الازمات المعاصرة، وخصوصاً التكنولوجية.
458956	Studies on Consumer Cultures and Advertising	3
This course aims to equip students with critical skills to analyze advertisements and explore the relationship between advertising and ideology. It introduces modern approaches to analyzing advertising content and consumer behavior, enabling students to theoretically link issues of gender with the impact of contemporary advertisements on social media platforms. The course provides an in-depth examination of how psychological, social, and cultural variables influence purchase intentions and behaviors, as well as the development of marketing strategies. Additionally, it enhances students' understanding of how consumers utilize the internet to search for products and services and how environmental factors affect purchasing decisions.
458962	Quantitative Research Methods in Public Relations	3
This course aims to equip students with the advanced skills necessary for employing quantitative research methods in communication studies, particularly those related to the field of public relations. It provides in-depth knowledge on designing quantitative research, addressing relevant ethical considerations, and selecting appropriate statistical treatments using the SPSS statistical analysis program. These treatments include techniques such as T-tests, ONEWAY ANOVA, ANCOVA, Factorial ANOVA, Repeated Measures ANOVA, Mixed Design ANOVA, and MANOVA. The course focuses on methods for measuring and analyzing survey data, experimental data, and systematically observed evidence. It also offers students hands-on training in identifying study populations and samples, conducting and evaluating reliability and validity tests, aligning theoretical research orientations with quantitative tools, and developing suitable quantitative measures and questionnaires tailored to public relations research dimensions. The course provides students with the skills needed to write and interpret quantitative results and link them to research questions and hypotheses with a quantitative focus. It emphasizes the formulation of epistemological and conceptual assumptions, the identification of measurable research variables, and the application of quantitative approaches to address complex issues in public relations research.
458963	Qualitative Research Methods in Public Relations	3
This course aims to explore the application of qualitative research methods in communication studies, particularly within the field of public relations, while considering epistemological dimensions and their examination, presentation, and interpretation. It primarily draws on the historical and philosophical foundations of Interpretive Theory, as well as key intellectual traditions shaping this field, including inductive analysis, Grounded Theory, and ethnography. The course also addresses ethical considerations in conducting qualitative research in communication studies. Students will learn how to select and link qualitative research tools to theoretical research questions and hypotheses that cannot?or need not to?be measured statistically. This includes planning qualitative research, conducting observations, interviews, and focus groups, as well as generating, collecting, and analyzing qualitative data using specialized software such as NVIVO and ATLAS.ti. By focusing on the interpretation and connection of research findings to theoretical and philosophical dimensions, the course equips students with the knowledge and skills required for conducting qualitative research. It emphasizes the use of structured observation, in-depth interviews, focus groups, and other tools essential for analyzing and interpreting qualitative data within the context of public relations research
458998	Qualifying Exam	0
This examination serves as a culminating requirement to assess the student?s mastery of the fundamental concepts and cognitive skills related to their field of study. It encompasses theoretical and applied knowledge gained throughout the academic program. The exam is designed to evaluate academic readiness for graduation or advancement into higher-level studies, following established academic quality standards.
458999	Thesis	18
The thesis is designed to enable the student to apply the theoretical knowledge and research skills acquired during the program by conducting original scholarly research on a topic within the field of specialization. Under the supervision of a faculty advisor, the student selects a research topic and prepares a comprehensive research proposal, including a clear problem statement, objectives, significance, research questions or hypotheses, theoretical framework, literature review, and appropriate methodology. Data is collected and analyzed using suitable tools or approaches, leading to findings and recommendations that contribute to knowledge or practice in the field. The thesis must be defended orally before an academic committee. The work should demonstrate originality, rigorous scientific methodology, and adherence to ethical research standards.

Speciality Optional Requirements Student must complete 6 credit hours

Course Code	Course Name	Credit Hours	Prerequests
458901	Psychological Communication in Public Relations	3
This course aims to provide students with knowledge about the psychological stages involved in human communication, in addition to introducing them to the theories and schools of thought in personal, group, and mass communication. Students will be able to analyze and understand the processes underlying persuasive communication, such as media propaganda and advertising, and their impacts. They will also gain the ability to analyze the influence of mass media culture on society and the development of personal and social identity.
458902	Media Production	3
This course aims to equip students with the knowledge and skills necessary for preparing and disseminating media content, in addition to introducing conceptual and ethical frameworks resulting from the integration of traditional and modern methods of information gathering, news production, and journalistic storytelling. The course provides a critical framework for media production and content creation in public relations. It also explores the impact of media content on audiences from a theoretical perspective, examining how audiences are influenced by and interact with the content. Additionally, it addresses the influence of the communicator's ideology on the process of media content production.
458903	Media Management	3
This course aims to equip students with the skills necessary to lead organizational communication, achieve its objectives, and apply analytical and critical thinking skills in real-world scenarios. It seeks to enhance students' understanding of ethical, legal, and economic issues in the field of communication management, as well as familiarize them with the challenges of media convergence, the shift toward digital media, and building media relations in contemporary societies. The course also focuses on understanding how to market media platforms in competitive environments, linking this to the theoretical framework of communication leadership, and utilizing social media for marketing, promotion, and communication.
458908	Digital Communication and Networking Skills	3
This course seeks to enable students to achieve effective and impactful communication by enhancing their verbal and non-verbal communication styles and improving group communication skills. It also aims to introduce students to different types of communication, how to develop them, and how to interact effectively with others. The course explores strategies for selecting appropriate communication methods based on audience type, enhancing communication through body language, and achieving balanced, two-way interaction by engaging with contemporary international political, social, economic, environmental, and cultural issues.
458910	Communication Technology and Artificial Intelligence Techniques	3
This course aims to equip students with data mining skills and algorithms that help identify recurring patterns in data. It also seeks to familiarize students with methods for making predictions and forecasts from available data through processes such as selection, cleaning, encoding, and utilizing various machine learning and statistical analysis techniques. Additionally, the course focuses on developing students' skills in analyzing media data and social media content, such as images, videos, and discourse, to uncover recurring patterns and derive content-related insights.
458950	Ideology and Discourse Analysis	3
This course aims to deepen students' understanding of the formation of ideologies and the dominance of political identity. It also seeks to introduce students to prevailing ideologies and the political discourse that shapes contemporary life. Additionally, the course aims to help students develop a critical perspective on the processes of discourse formation and promotion by exploring schools of thought specializing in critical discourse analysis.
458951	International Political Economy	3
This course aims to provide a critical perspective on the interaction between international politics and the global economy. It offers an in-depth examination of the role of international politics in shaping the principles and policies of the global economy, as well as the changes experienced by economic policies in contemporary global systems. The course also explores the impact of dominant power structures and the capitalist system on shaping media discourse and manufacturing the consent of international public opinion.
458952	Political Connection	3
This course focuses on introducing students to the application of political communication principles and objectives in political campaigns. It also aims to provide students with an in-depth understanding of the role of media and social media in politics, shaping public opinion, the evolution of political messaging, political advertising, and the ethics of political persuasion.
458953	Diplomacy and Etiquette/Protocol Techniques	3
This course provides students with an in-depth understanding of protocol procedures, communication etiquette, societal decorum, and respect for precedence. It helps students master the fundamentals of proper conduct and gain a better understanding of multicultural etiquette. The course empowers students to confidently present themselves, engage in conversations, and represent their organization effectively. It also equips students with skills to prepare invitations for various events at different levels of formality, draft acceptance and decline notes for events, and plan and prepare for hosting significant events and meeting distinguished personalities.
458954	Public Diplomacy and its Utilization Strategies	3
This course explores the theory and practice of public diplomacy?how governments or non-governmental organizations seek to engage in dialogue with foreign public audiences, inform them, influence them, and impact their institutions. The course includes a conceptual examination of public diplomacy, an in-depth look at current practices and foreign policy issues (using case studies), and overviews of the history of international information dissemination, educational and cultural exchanges, the use of social media, and international broadcasting. It also delves into the resources available to public diplomacy practitioners and examines their relationship with foreign governments and non-governmental actors.
458955	Seminar on Digital Communication, Soft Power, and Hegemony Strategies	3
This course aims to introduce students to the role of digital networks in soft power, focusing on their ability to facilitate the flow of information and interaction between states and foreign audiences. It also seeks to familiarize students with the soft power capabilities demonstrated by contemporary media in digital networks and their communication behaviors.
458957	Digital Archiving and Interactive Communication	3
This course aims to deepen students' understanding of the role of digital archiving in supporting digital communication and enhancing institutional transparency. It also seeks to equip students with the necessary knowledge of theoretical frameworks and modern research trends in interactive communication, digital media, interactive marketing communications, and the elements of the communication process in an interactive environment that requires feedback. Additionally, the course covers methods for analyzing digital content. Students will explore contemporary trends in digital media culture, e-governance, and the ethics of the digital age. By the end of the course, students will be able to evaluate the impact of electronic communication within existing theories and analyze modern trends in the field of interactive communication.
458958	Humanities and Law	3
This course aims to introduce students to the cultural perspective of law by highlighting the prevailing intellectual trends in the humanities. It examines the foundations of law in light of modern approaches in philosophy, literature, and religious studies. The course also seeks to conduct in-depth studies on the reflection of contemporary ideologies and mental imagery and how they are addressed within contemporary legal texts.
458959	Studies in Conflict and Social Justice	3
This course provides an in-depth examination of issues related to human rights, environmental protection, the working class, sustainable development alternatives, the formation of political imagery, and gender issues. It explores the foundations of contemporary realities for human rights movements in both developing and developed countries. Students will be able to conduct in-depth research on the foundations of political and social power structures and analyze their roles in shaping forces of peace and conflict. The course enables students to understand the approaches and challenges involved in promoting social justice and building sustainable peace. Additionally, it highlights the role of communication in either fostering or preventing conflicts through military intervention advocacy, arms promotion, political pluralism, and contemporary international justice systems.
458960	Translation and Interpretation in Public Relations	3
This course aims to equip students with the necessary skills to translate and analyze media texts in written, audio, and visual formats, while considering the theoretical dimension of critical discourse analysis. The course also provides a conceptual framework for understanding the nature of different media texts, enhancing students? knowledge of news writing and the application of media translation techniques, taking into account linguistic, technical, and cultural constraints. Students will develop a critical understanding of the nature of political and media discourse from cultural and ideological perspectives and learn to compare related texts effectively.
458961	Seminar on Visual and Auditory Communication	3
This course aims to deepen students' understanding of visual and audio communication theories through critical studies of the content of visual and audio messages and methods for analyzing visual discourse. The course also addresses the impact of the digital revolution on media practices in visual and audio platforms, examining the influence of ownership of these platforms on audiences, messaging, and advertising patterns. Additionally, it provides insights into the production, reception, and distribution of visual and audio content, as well as methods for mobilizing and shaping public opinion.