Speciality Requirements Student must complete 24 credit hours

Course Code	Course Name	Credit Hours	Prerequests
458601	Psycho-Visual Influences Theories of Visual Media	3
This course introduces students to the theories of visual language and the psychological effects of visual words on television. It seeks to provide an understanding of the theory of visual composition in the television medium. It also explores theories related to visual elements, the rules of visual composition, and their relationship with perception theory and the senses. The course includes an analysis of visual stimuli and the impact of colors through the lens of color theories in visual optics. Students will also examine theories of focal length changes and the dramatic effects on visual imagery and their psychological implications. Additionally, the course introduces students to aesthetic theories related to shot types, sizes, and angles, as well as the aesthetic concept of lighting and its relation to visual composition. The influence of color blending, its visual and psychological effects, and the theory of moving images and their impact on visual perception and psychological reactions will also be discussed. Furthermore, students will be introduced to the theories of visual cinematic illusions in television media, along with a study of the technological advancements in visual and psychological effects in television media.
458602	Arab & World Documentary Cinema	3
This course provides an analytical overview of the emergence and development of global cinema, with a particular focus on Western cinema (European and American), starting from the early works of the Lumiere brothers and Georges Melies, through the silent film era, the advent of sound films, up to the present day. The course also introduces students to key pioneers of both Arab and global cinema, including directors, actors, and production companies, to broaden their theoretical knowledge in the field. The course investigates various film schools and awards derived from different cinematic traditions in its second part. Additionally, the course aims to equip students with the knowledge to understand cinema as an effective medium for shaping global public opinion.
458603	Media Research: Field Survey	3
"This course teaches the methodology of data collection using the field survey method, primarily focusing on tools such as interviews, questionnaires, and observation, with particular emphasis on the employment of questionnaires and interviews, as well as sampling techniques. The course covers topics such as designing the latest survey studies, constructing and testing questionnaires, methods, and tools for data collection, data processing, and survey analysis techniques, including non-response analysis. It also discusses the guidelines of the practices for all stages of the survey process, from design to implementation, analysis, and reporting. Additionally, the course explores the different types of surveys, including one-time and longitudinal surveys. The goal of this course is to provide students with a foundational understanding of advanced field survey methods (in addition to statistics), which are essential building blocks in media audience studies, particularly in the fields of television and documentary cinema."
458604	Modern Technologies in Media Work	3
This course investigates the digital evolution of communication and information media, defining multimedia as a melting pot of diverse elements, media convergence, and the artistic components of multimedia, including video, text, images, graphics, and sound. It also examines the uses of multimedia across various fields of life: media, education, economics, and diplomacy. Moreover, this course covers planning for multimedia productions, types of multimedia, multimedia production software, and practical models and applications.
458605	Documentary Storytelling	3
This course examines how contemporary key filmmakers bring narrative cinema tools into the world of documentary films and video without sacrificing the accuracy and truth that give documentaries their power. The course provides practical advice for producers, directors, editors, cinematographers, writers, and others who seek to produce ethical and effective films that blend the power of audiovisual media with the strength of storytelling.
458606	Cinema and TV Analysis and Critic	3
"The course has two main components: The first focuses on learning the principles of analyzing and evaluating the content of feature films and television programs. The second aims at understanding the foundations of analyzing and assessing cinematic language, the artistic and aesthetic value of narrative films, and the components of the visual image and their role in producing various television programs. The course aims to enhance the student?s ability to identify embedded messages and their cultural, social, ideological, and philosophical implications, as well as their impact on shaping consciousness. It also prepares students to conduct studies on global films, understand their connection to significant global political events, and analyze their meaning and role in cultural conflicts."
458607	Audio Post Production for Television and Film	3
This course covers the professional techniques used to create an audio track during the production process, previously known as post-production sound in video and film. It also addresses methods of recording and producing sound for both film and television, explaining the fundamentals of post-production sound?how sound is recorded, how sound and image remain synchronized, how sound can be transferred from one system to another, and how film and video technologies work within the audio production process, from original recording to final mixing. Additionally, the course delves into sound editing in conjunction with visuals and dialogue.
458608	Short Film	3
"This course aims to equip students with the skills to produce and direct a short narrative film, starting from conceptualizing the idea, writing and clarifying the screenplay, creating a production plan, and understanding the requirements and roles of the production team. Through studying the elements and techniques of direction, including the study of composition in terms of vision, shot construction, and its philosophical approach as a core unit of cinematic language, the course emphasizes the importance of sound, lighting, and visual composition in film. The outcome of this course is the production and direction of a short film, applying what the student has learned, followed by a discussion of the project in front of a panel of experts."
458669	Comprehensive Exam	0
NA/A

Speciality Optional Requirements Student must complete 12 credit hours

Course Code	Course Name	Credit Hours	Prerequests
458650	The Art of Short Form Content	3
This course offers an in-depth exploration of the craft of creating short-form film content, a category that includes television commercials, music videos, TV shows, movie trailers, digital billboards, corporate videos, and nearly anything else with a runtime of under five minutes. The course also provides comprehensive information on the best practices for leveraging the art of filmmaking to produce impactful and effective short-form content.
458651	TV & Cinema Media Management	3
This course aims to introduce students to the administrative systems of television and cinema within visual media institutions by studying the management systems of the television production sector, the marketing sector, and the cinematic management system in television organizations. It also focuses on the intellectual and cultural foundations of society and their relationship with television and film production. Additionally, the course examines the final messages of cinematic and television productions and their connection to both local and international contexts. The course seeks to expand students' cinematic knowledge in these areas. It also encourages them to conduct scientific research on the various dimensions of Arab cinema, analyzing its strengths, weaknesses, and challenges from a critical perspective.
458652	Propaganda and Psychological Warfare	3
This course seeks to help students explore the historical stages of propaganda and psychological warfare throughout different eras, as well as the modern developments that have established them as independent fields of study. The course will cover the fundamental principles and correct practices for using propaganda and psychological warfare to achieve positive outcomes for society, while also addressing how to mitigate their negative effects. Additionally, students will gain the ability to identify the objectives of targeted propaganda and psychological warfare.
458653	TV Advertising	3
This course introduces students to the concept and nature of television advertising, clarifying its functions, objectives, and types, while providing practical case studies for television advertising goals. It also familiarizes students with the approaches and theories of advertising communication, with a concentration on television as an advertising medium and the methods and formats of television commercials. The overall goal of the course is to enhance the student's ability to innovate in the production of advertisements and to apply a scientific approach to design television advertising messages.
458654	Media Planning for TV & Cinema	3
This course aims to provide a clear understanding of the role of the audience in both production and reception and the crucial role it plays in the fields of cinema and television. The course explores the development of theories specific to the theatre that go beyond traditional film production, replacing or focusing more on the audience theory than before. It also seeks to enrich students? abilities by familiarizing them with the role of cinema and television in adding realism to artistic works and developing methods of execution that suit the nature of each program. Additionally, the course covers how to use these media in the formulation and design of cinematic sets, following modern principles in film and television production. This includes utilizing social media and information technology to enhance communication between directors and production teams, as well as employing and advancing mobile journalism techniques and their modern technologies. The course emphasizes the positive future impact of these innovations on developing new foundations for cinema and television planning.
458655	Educational TV Programs Production	3
This course provides a theoretical introduction to educational television and modern approaches in the field. It covers topics such as the reading of educational curricula through television, television formats for educational programs, and the skills required to convert written content into a television format. The course also explores key elements that attract viewers in educational programming, including filmed shots, graphics, video fonts, dramatic scenes, and static and animated illustrations. Furthermore, the course addresses the technical aspects of directing educational programs and highlights the role of computer programs in the production and presentation of educational content.
458656	Contemporary Media Issues	3
This course seeks to equip students with the knowledge of the role of various media, particularly television and documentary cinema, in influencing and spreading awareness and knowledge. It focuses on contemporary media issues presented on the local, Arab, and global levels, such as national identity, globalization, violence and terrorism, credibility, and objectivity, from a scientific perspective. The course also provides students with a comprehensive understanding of what constitutes a media issue, its characteristics, and how to identify and perceive these issues in television and documentary cinema. Furthermore, it explores how these issues can be leveraged to create media influence on political, cultural, social, and behavioral levels, to serve the greater interests of the local community. The overall goal of this course is to enable students to acquire the knowledge and skills necessary to produce a well-researched academic paper on one of the discussed issues, using the scientific research methods of visual media.
458657	Cinema & TV Studies in English	3
In this course, students will study a collection of specialized research papers in the fields of television and documentary cinema, published by reputable research centers and institutes, in English. The course is conducted entirely in English. The goal of the course is to develop specialized oral and written skills in visual media while familiarizing students with the terminology and latest concepts in these two fields.