جامعة النجاح الوطنية
An-Najah National University
Business Administration
Duration: 48 Months (4 Years)
Degree Awarded: Bachelor
Student must complete 130 credit hours

University Requirements Student must complete 19 credit hours

Course Code Course Name Credit Hours Prerequests
0
Remedial English (E10032100) is a three-hour non-credited English course offered to students who score poorly (i.e. below 50%) on the placement test. Since the major concern of this course is to improve the students? proficiency before starting their ordinary university English basic courses and major courses taught in English, special emphasis has been placed on enhancing the students? ability to effectively acquire the four language skills: reading, writing, listening, and speaking. Specifically, the course attempts to ensure an academically acceptable performance on the part of the students at the level of the English basic courses. Moreover, the course aims at expanding students? vocabulary needed for various tasks.
3
This course aims to establish the concept of Islamic culture and its position among the other international cultures, its position in the Muslim life, its sources, its bases and its characteristics. It also aims to introduce the Islamic culture in faith, worship, relations, morals, and knowledge, to discuss the clash between cultures in addition to Globalization, Human Rights, Woman Rights, Democracy and other contemporary issues.
3
This course aims to improve the level of students in language skills and various literary, read and absorb and express written, and oral and tasted literary, through texts flags authors and poets in different eras, lessons in grammar and spelling, and brief definition months dictionaries and Arab old ones the modern and how to use them. This course aims to implement the Arabic language in the areas of reading and expression of both types oral and written communication.
3
University English I (E11000103) is a three credit-hour university-required English language course designed for students who need to work on the four skills of the language: reading, writing, listening, and speaking. The development of vocabulary and skills of comprehension are integral parts of the course. In addition, various reading strategies (making predictions, identifying main ideas, reading for details, relating information in the text to life experience) are introduced and developed through a wide range of topics for reading and writing. The course encourages a more analytical and independent approach to study and helps prepare the students for any subsequent exam preparation.
3
The course is mandatory for university students from various disciplines, so it provides students with knowledge and `information about the Palestinian reality and in particular the political developments of the Palestinian cause since its inception until the present day in line social and economic developments and political which constitute the main pillars for the study of the Palestinian political reality. This course aims to study the Palestinian issue from its beginning until present in social, economic and political issues.
1
This course aims to connect university students with charitable, community, and public institutions, while also enhancing students? role towards society and familiarizing them with humanitarian needs by providing assistance to targeted groups. It seeks to improve the living conditions of marginalized and impoverished populations. The course prioritizes achieving the greatest possible number of Sustainable Development Goals (SDGs) within the Palestinian context. This is not only through raising awareness and introducing these goals, but also by offering students opportunities to engage practically in implementing various SDGs locally. Students will participate in programs, projects, and activities aimed at reducing poverty and hunger, providing medical services, treatment, and medication to marginalized and poor groups, supporting gender equality and education, including persons with disabilities and special needs, preserving water resources and natural resources, raising awareness on alternative and clean energy, caring for the environment and agriculture, recycling solid materials, rejecting discrimination, promoting green spaces, and encouraging productive and forestry farming. Students enrolled in the course can join different stages designed with alternatives for each phase, allowing them to complete the requirements under flexible conditions. This approach benefits the community while developing students? skills and experiences.
1
The course aims to assist students in acquiring modern concepts in the field of communication and understanding the essential skills for effective communication with oneself and others. This is achieved through the use of effective teaching methods that rely on student engagement and motivation to learn through training and self-directed learning. The course emphasizes skill development through teamwork and interactive methods, helping students improve their verbal and non-verbal communication skills by learning public speaking and the fundamentals of oration. Additionally, it helps students develop active listening skills, and contributes to enhancing their abilities in dialogue and persuasion, overcoming public speaking anxiety, self-promotion, negotiation, job interviews, presentation and delivery, and writing. The course also provides students with knowledge about innovative and creative ideas that can be implemented, as well as how to write a resume. Furthermore, the course aims to refine students' personalities through participation in group presentations.
2
This course aims to enrich students with the basic computer skills alongside with the theoretical and practical backgrounds behind those skills. First of all, software and hardware components of a computer are discussed. This forms the substrate from which a student can realize the practical applications of a computer, especially in Artificial Intelligence (AI). Thereafter, the student awareness for the security vulnerabilities of a computer system is improved through discussing the threats associated with the absolute dependability on the Internet in storing critical data. This is conducted with presenting the basic secure Internet frameworks for students with emphasis on scientific research platforms (ResearchGate, Google Scholar, LinkedIn,?etc). Finally, word processing, statistical analysis and presentation software are discussed with practical applications in the lab.
3
University English II (E11000325) is a three-credit hour university-required English language course which is offered to students majoring in Economics and Administrative Sciences. In reading, students will be exposed to a variety of materials, in business and law, taken from college texts, magazines, newspapers and related literature. Students will learn how to identify main ideas, use context clues, build vocabulary, and recognize organizational structure and rhetorical strategies. In writing, students will gain mastery of English sentence structure and paragraph. In speaking, the focus will be on development of conversational skills useful in everyday life. In listening, the aim is to perfect students? pronunciation, stress, and intonation and help them understand a spoken text. The course also aims at preparing students to function effectively in the world of work, in business and law, after graduation.

Speciality Requirements Student must complete 93 credit hours

Course Code Course Name Credit Hours Prerequests
3
This course includes number sets, equations, inequalities, functions, the derivative, applications of the derivative, integration, applications of integration, Partial differentiation, Matrices and linear systems, and linear programming
3
Principles of Microeconomics is a course that focuses on the economic behavior of individuals and firms and how they make economic decisions. The course covers topics such as the theory of supply and demand, price elasticity, consumer theory, producer theory, different market structures, and the interaction between firms and consumers in markets. The goal of the course is to understand how resources are efficiently allocated and how government policies impact the microeconomy.
3
    • 10801111
Principles of Macroeconomics is a course that studies the overall economic performance of a country or the economy as a whole. The course covers topics such as economic growth, inflation, unemployment, and fiscal and monetary policies. The goal of the course is to understand how the macroeconomy operates and how government policies impact key economic indicators
3
Business Statistics 1 introduces fundamental concepts and statistical methods used for data analysis and decision-making in a business environment. The course covers topics such as probability distributions, descriptive statistics, statistical estimation, hypothesis testing, and linear regression. The main goal of the course is to equip students with the ability to apply statistical techniques to real-world business problems, analyze data, and make data-driven decisions based on scientific principles and accurate information.
3
is a fundamental course that explain the basics of Financial accounting. The course starts by discussing the definition of accounting and its basic principles, assumptions and standards. The Course then explains in details the steps in the accounting cycle including: transaction analysis, journalizing and posting, trial balance, adjusting entries, adjusted trial balance, financial statements, closing process. The course also takes a further step and explains the accounting process in merchandising companies by discussing the two inventory systems (Perpetual and periodic).
3
    • 10861111
This is a continuation of the course accounting principle 1 (10861111). While accounting principle one is too general, this course starts to discuss specific issues. The main objective of this course is to illustrate the accounting treatment for certain items, such as: inventories, cash, receivables, property plant and equipment. The main objective of this course is to improve the student?s knowledge and understanding regarding the accounting treatment of some items and gain intellectual and practical skills related. As for Knowledge and Understanding, the students should be able to: ? Determine the cost of inventory and COGS using LIFO, FIFO and Weighted average in a perpetual and periodic inventory system. ? Account for cash shortage and overage. ? prepare a bank reconciliation. ? Account for receivables. ? Account for plant assets, natural resources and intangible ? Introduce current liabilities.
3
This course includes an introduction to the science of management and its stages of development through a presentation of the most prominent schools, ideas, and modern approaches. This course addresses the characteristics of management and some of its various functions (planning, organization, leadership), as well as the most prominent administrative skills and roles necessary to practice administrative work.
3
    • 10866111
This course is designed to enrich students' knowledge of the administrative dimensions and concepts related to strategic management and its approaches, human resources management, and the function of administrative leadership and production. The course also addresses the approach to management based on behavior and motivation. And design work teams.
3
    • 10866111
This course aims to focus on humans, and focus on the role played by personnel management, as it specializes in dealing with humans. And put an end to his problems by placing the right man in the right place through a clear and fair employment policy. By evaluating wages from time to time, consolidating the concepts of equality and justice, and through incentives, their importance and impact, they also establish methods for evaluating the performance of individuals.
3
The Computer Applications for Business course is a course of study that aims to introduce students to how technology and software are used in a business context, allowing them to organize data, improve business processes, and make informed decisions. The course includes the study of database management systems, project management applications, human resources information systems, and administrative reporting tools, and seeks to provide students with the necessary skills to analyze the company?s needs, design customized applications, and effectively present data to improve performance and make strategic decisions.
3
    • 11000126 or
    • 11000127
The ?Principles of Management Information Systems? course aims to provide students with a comprehensive understanding of how information systems are used to support management and decision-making processes in organizations. The course covers the basics of information systems, including their components, technologies, and their role in improving the efficiency and effectiveness of administrative processes. The course also covers how to design, develop and manage information systems in the modern business environment.
3
    • 10801113
It aims to provide students with the knowledge and skills necessary to conduct accurate and reliable scientific research in the field of business administration. The course deals with different research methods, starting from defining the research problem, through research design, data collection, and analysis, all the way to writing the final report. The course focuses on applying these methodologies in the context of business management to ensure innovative, evidence-based solutions to management problems.
3
This course aims to provide students with a basic understanding of the world of entrepreneurship and innovation. This course also addresses concepts such as developing entrepreneurial ideas, analyzing market opportunities, preparing strategic business plans, and how to secure the necessary funding for entrepreneurial projects. The course highlights the importance of innovation and creativity in building and developing companies, In addition to the challenges facing entrepreneurs and how to deal with them.
3
    • 11000103
This course focuses on the basics of communication in the organizational environment, including effective communication with employees and conflict management.
3
It aims to provide students with the knowledge and skills necessary to plan, implement and manage projects effectively.
3
    • 10766110 or
    • 10866120
This course examines the behavior of individuals and groups within organizations, including factors that influence performance and job satisfaction.
3
    • 10211109
This course aims to understand the processes of improving productivity and improving the efficiency of resource use in manufacturing processes.
3
    • 10866111
    • 10866120
This course focuses on developing the vision and strategies that guide the organization's overall performance and achieve the desired goals.
3
    • 10211109
The Operations Research course aims to introduce students to the concepts and methods of operations research and their applications in multiple fields.
3
A field training course in business administration is a practical opportunity for students to apply the concepts and skills they have learned in a real practical environment. This course aims to provide an opportunity for students to gain practical experience and understand how to apply the theories and principles learned in the classroom to practical reality.
3
The Graduation Project course is an essential part of the academic study program that gives students the opportunity to apply the knowledge and skills they have acquired during their studies to a practical project in their field of specialization. This course aims toenable students to apply theoretical concepts and practical skills to solve a specific problem or conduct original research in a specific field
3
It aims to provide students with the knowledge and skills necessary to manage development and innovation processes in institutions and companies
3
This course explores a variety of advanced topics and issues in the field of entrepreneurship, and gives students the opportunity to delve into specific areas such as startup financing, new product and service development, innovation management, digital marketing, and corporate growth strategies. Students can also complete this course to develop their entrepreneurial expertise. And enhance their understanding of the challenges and opportunities facing startups and entrepreneurial projects in the modern market.
3
This course aims to develop the leadership and management skills necessary for success in the field of entrepreneurship and dynamic business environments. This course also includes learning the concepts of strategic leadership, change management, building effective teams, and making strategic decisions. The course also addresses different leadership styles and how to apply them in the business context, It also aims to enable students to develop the leadership skills and strategic vision necessary to achieve success and innovation in business.
3
This course aims to develop students? abilities in creative and design thinking. It also deals with design concepts and the innovation process by learning how to generate new ideas, explore innovative solutions, and apply design as a means of solving problems. The course encourages students to think critically and creatively in various fields, Including product design, user experience, and business innovation With a deeper understanding of creativity and design thinking, students can apply these skills in innovative solutions to current challenges and improve processes and products in a variety of fields.
3
    • 10866217
This course focuses on understanding and applying information technology and the Internet in a business context. This course covers concepts such as e-commerce, digital marketing, web management, application development, and using social media to promote business. This course also aims to enable students to understand how to build and operate a business through... The Internet, and how to take advantage of electronic tools and technologies to achieve success and expand your business presence on the Internet.
3
Topics treated in this course include definition of the time value of money, relationship between return and risk, appropriate financing foundations for companies, ways of measuring risks and their types, profit polices of companies, cost of capital, and optimal capital structure.
3
    • 10871121
This course is a study of the role of financial management in projects, functions of financial management, profit ability planning, financial planning, financial analysis, use of financial percentages, management of working capital, management of current assets, management of short-term financing sources, stock exchanges, and management of long-term financing sources (shares and bonds).
3
This course will first introduce students to basic concepts in marketing and then provide them with marketing analysis skills of the marking environment elements, necessary to take the appropriate decisions. The course also seeks to train students to acquire marketing mix management skills in accordance with the new approach in management of marketing operations. The course will also provide students with basic knowledge in modern marketing topics such as marketing of non-profit services, physical distribution and customer service
3
    • 11000325
English for the Workplace is a three-hour non-credited English course offered to students of Economics and Administrative Sciences and Engineering. This course is designed to train SENIOR students in these faculties to communicate effectively in the business world. It focuses on practical oral and written business communication principles and applications with particular emphasis on writing, sending and answering e-mails, writing proposals for field projects and discussing them with an audience as well as training students to prepare and execute presentations and to express themselves orally. Students are also trained to use modern technology in communication and to contact/ communicate with their instructors through the university moodle program.
3
The course aims to introduce students to the nature of commercial activities, their significance, the distinction between commercial and civil activities, when an individual acquires the status of a merchant, and their duties and rights, including bankruptcy. It also introduces commercial companies, the governing laws, their types, registration procedures, and related legal texts

Speciality Optional Requirements Student must complete 12 credit hours

Course Code Course Name Credit Hours Prerequests
3
    • 10801112
Topics dealt with in this course include the how?s of using scientific foundations in data collection about the project, its analysis and study, with the aim of arriving at results which would determine the viability of the projection terms of its technical, marketing, financial and social aspects. The course also addresses the bases of financial analysis concept of cash flow, ways of evaluation of investment projects and choice of the best project.
3
This course deals with the basic knowledge frames of the digital world including key programming concepts and the impact of digital technology on the different spheres of the societal life, ranging from identity to the economical, psychological, and social aspects. It also teaches students how digital technology influences people?s behavioral aspects, the social order, and individuals? interaction with their society.
3
    • 11000117
This course teaches skills of negotiation and persuasion. It develops planning skills to make successful strategies and tactics. It teaches the stages of persuasion, problems and solutions, the different kinds of personalities, ways of dealing with them, the characteristics of a good negotiator, and body language.
3
    • 11000117
This course covers the main skills in the public relations field. It combines both theoretical and practical sides by using study cases and practical exercises. The course gives the students the opportunity to learn different skills in the practice of public relations. It includes the following: Preparing the media and advertising materials such as letters, brochures, publications, news, newsletters?etc. Organizing conferences, press conferences, speeches, reports, minutes, invitations?etc. Coordinating with media and journalists and communicate with the public.
3
It aims to introduce students to the latest concepts and practices in the field of management and their applications in the modern work environment
3
    • 10866311
It aims to introduce students to a set of theories and concepts related to organizations and their design. The course focuses on studying how to understand and analyze organizational structures and internal work processes in organizations, in addition to the cultural, political and technical factors that affect the performance of organizations. The course also addresses strategies for designing and developing organizations in line with the modern challenges they face.
3
    • 10866120
The ?Total Quality Management? course aims to introduce students to the concept of quality and how to achieve it in all aspects of work in organizations. The course focuses on developing a comprehensive understanding of the foundations and principles of quality management and their application to various industries and sectors. The course also covers total quality management tools and techniques and how to apply them in analyzing and improving processes.
3
    • 10866120
The ?Human Resources Development and Training? course aims to introduce students to the basics of developing and training human resources in organizations, in order to enhance the efficiency and effectiveness of work and improve their performance. The course covers a set of concepts and skills related to developing the workforce and improving its performance through training and continuous development.
3
    • 10866320
It aims to teach students the basic and advanced skills they need to succeed in the field of management and leadership.
3
This course focuses on providing students with the concepts and tools necessary to understand and implement financing strategies for emerging and innovative business projects. The course includes studying entrepreneurial financing concepts, such as raising financing from venture capital investors, strategic loans, self-financing, and crowdfunding. Students learn about It also teaches how to prepare elaborate financing plans and choose the best financial strategies to finance their projects. The course also aims to enable students to achieve the necessary financing to successfully start and grow their entrepreneurial projects.
3
This course aims to understand how to design and implement effective marketing strategies for emerging companies and projects. This course focuses on market analysis, understanding target customers, and developing methods of promotion, digital marketing, and brand management. The course allows students to apply modern marketing concepts and techniques to their entrepreneurial projects and achieve their success in a competitive market. Students can also acquire the skills necessary to develop data-driven and innovative marketing strategies, increase their customer orientation, and achieve sustainable growth for their entrepreneurial businesses.
3
    • 10866120
    • 10866215
The Performance Management and Compensation course aims to introduce students to the concepts of performance management and the design and implementation of compensation systems in organizations. This course includes studying a range of topics related to measuring and evaluating performance, motivating employees, and developing compensation systems.

Free Courses Student must complete 6 credit hours

Course Code Course Name Credit Hours Prerequests
2
This course underscores the importance of studying folklore and how this genre inspires popular artists. This course also looks at the processes of glass- blowing, pottery-making, textile industry, etc. With a focus on hosting experts and craftsmen in various fields of folk arts.
3
Spanish Language (1) 32113: is considered an introductory course in the Spanish language. This course primarily focuses on integrating language skills and presenting a clear and simple introduction to the basics of grammar for students learning Spanish for the first time. The course enables students to understand basic daily expressions, both spoken and written, necessary for reading and comprehending short texts and using grammar correctly in both speech and writing. As a result, students will be able to introduce themselves, talk about their surroundings, and discuss their future plans.
3
This course aims to introduce students to the German language and acquaint them with the culture of German-speaking nations which helps them to understand the basic daily phrases, oral and written, necessary for reading short texts. The most fortunate students would probably be the ones enrolled in scientific faculties, due to the fact that there are plenty of job opportunities in scientific fields in these countries.
3
Turkish Language (1) is considered an introductory course in the Turkish language. This course primarily focuses on integrating language skills and presenting a clear and simple introduction to the basics of grammar for students learning Turkish for the first time. The course enables students to understand basic daily expressions, both spoken and written, necessary for reading and comprehending short texts and using grammar correctly in both speech and writing. As a result, students will be able to introduce themselves, talk about their surroundings, and discuss their future plans.
3
The Italian language course aims to provide students with basic speaking, listening, reading, and writing skills in Italian. The course includes interactive exercises and real-life situations that help students communicate confidently, while also introducing them to Italian culture and traditions. This course is an ideal introduction for those who want to learn a new language for academic, professional, or tourism purposes.
3
It is an introductory course which is designed for students without prior knowledge of the Russian language. Throughout the course, students will develop basic communication skills in Russian, focusing on reading, writing, listening, and speaking. Main topics include the alphabet, grammar concepts, essential vocabulary, and everyday expressions. Students will be exposed to Russian customs, traditions, and daily life to enhance language learning. By the end of the course, students will be able to engage in simple conversations, understand basic written texts, and understand common social situations in Russian-speaking environments.
71111 Introduction to Library Science 3
3
A review of the types of Arabic calligraphy, their characteristics, features, and the plastic and aesthetic values that the Arabic letter carries. In it, the teacher focuses on the Naskh and Ruq?ah scripts through a practical, analytical explanation of the letter?s shape and proportion, using authentic inks and materials in planning, so that the trainee gains the sound skill to reach the student?s ability to innovate.
1
A practical compulsory course based on a weekly lecture. This course aims to push students to deal with patients and the hospital environment in various departments and facilities. In addition, students receive a brief overview of first aid principles
2
The course "Medicinal Plants in Palestine," offered by the Faculty of Pharmacy as an elective open to all university students, aims to introduce students to the rich plant biodiversity of Palestine, focusing on species traditionally used for medicinal purposes. It explores the botanical characteristics, therapeutic uses, and preparation methods of key native medicinal plants, including collection, drying, and storage techniques. The course also examines the traditional and modern applications of these plants in treating common diseases, along with the cultural and historical significance of their use in Palestinian society. Furthermore, it highlights relevant legislation and the challenges surrounding the sustainable utilization and preservation of medicinal plant resources. By the end of the course, students will gain an appreciation of local ethnobotanical knowledge, develop awareness of environmental and health-related issues, and enhance their ability to critically evaluate the safe and effective use of medicinal plants.
2
The course "Cosmetic Products and Society," offered by the Faculty of Pharmacy as an elective open to all university students, aims to introduce students to the world of cosmetics from both scientific and societal perspectives. It covers the basic components of cosmetic products, their mechanisms of action, methods of formulation, and evaluation in terms of efficacy and safety. The course also explores the health, psychological, cultural, and economic aspects associated with the use of cosmetics. In addition, it highlights the local and international laws and regulations governing the cosmetic industry and discusses the role of media and social platforms in shaping societal perceptions of beauty and appearance. The course seeks to raise students? awareness about the safe and informed use of cosmetic products and to enhance critical thinking and social analysis skills regarding beauty and health issues in contemporary society.
2
This course explores the vital role of pharmacists in promoting public health and serving the needs of the community. It focuses on the pharmacist's responsibilities in health education, disease prevention, and patient advocacy. The course also covers communication skills, cultural competence, and collaboration with other healthcare providers and organizations to improve community health outcomes.
2
This course aims to give undergraduate students who are not medical majors a brief overview of health issues and topics related to all family members in order to reach a state of complete physical, psychological, mental and social safety for all family members including their nutritional health. The course also aims to familiarize students with many concepts in the fields of health and their importance, such as marriage health, reproductive health, and child health. The course also addresses the importance of medical examination, as it has become an urgent necessity with the development of genetic engineering and the spread of AIDS. There has been a strong call to compel people to medical examination before marriage and provide the necessary genetic counseling for the couple, as medical examination before marriage has become a necessary procedure to build a healthy family.
3
This course is an introduction to the Hebrew language, where the student becomes acquainted with the basic and supporting components to enable the student to express his ideas and purposes, starting with the study of the alphabet in its two types (printed and handwritten) and the phonetics of the language (vowels, syllables and tone) and sentence components. The focus will be on language skills and acquiring basic vocabulary, and constructing simple sentences orally and in writing to enable the student
2
This course is intended for students from other departments who are not majoring in French but are interested in exploring the French language and the cultures of French-speaking countries. It is suitable for students in fields such as Media, Public Relations, English Language, Business Administration, Accounting, and others. As a beginner-level course, it introduces the fundamentals of the French language, including sentence structure, correct pronunciation, and basic communication in daily life situations, such as making introductions and describing places and people. The course corresponds to level A1.1 of the Common European Framework of Reference for Languages (CEFR)
3
This course aims at introducing students to the French alphabet, and the way of writing masculine and feminine words, as well as sentence structures: personal pronouns, verbs, and objects (direct and indirect). It also lists daily events using assistance tools such as drawings, pictures, and some short answers: acceptance, rejection, thanking, apology, and justifying the answers.
3
the course deals with various topics: the meaning of the word "story" in language and convention, the meaning of the concept: the Qur'anic story, its objectives, characteristics, and the most crucial douts which were raised against the Qur'anic story, and how such doubts were refuted; a detailed study on some stories such as the story of Adam, Noah, Moses, Solomon, David, (PBUT), other samples of stories of people who are not prophets might be studied such as the story of Saul, Kurah, and the People of the Cave.
2
Psychological Culture in Our Contemporary Life This course studies the importance of psychological culture and its impact on the individual and society in the modern era. It focuses on applying psychological concepts to understand daily behaviors, manage psychological stress, and promote mental health across various life domains such as work, family, and education. The course also reviews the role of media and technology in shaping contemporary psychological culture.
2
The course aims to explore the factors and determinants that influence policy formulation in both its internal and external dimensions. It emphasizes the optimal use of tools and instruments and the provision of precise information necessary for planning processes, particularly in the context of social mobilization, security and stability, financial resources, national production, industrial energy, and military power at national and international levels. The course also covers an analysis of theories and schools of political development, including behavioural liberal theory, social growth theory, Marxist theory, dependency and development theory, and the Islamic theory of succession. Additionally, the course focuses on studying the methods of political development theories, their intellectual sources, goals, and dimensions, aiming to understand the reasons behind the failure of these theories and models to achieve the desired political development.
3
It aims to provide students with basic financial knowledge and skills that enable them to make sound financial decisions in their daily and professional lives. The course covers various topics related to personal and corporate money management, and focuses on enhancing financial awareness among students.
3
Digital marketing is the process of promoting products or services using digital technologies and the Internet. Digital marketing relies on various strategies and advanced tools to reach the target audience, build customer relationships, increase brand awareness, and generate sales. Digital marketing is characterized by its ability to reach a wide audience at a relatively low cost compared to traditional marketing, in addition to the ability to accurately measure and analyze results to make informed decisions.
2
Jerusalem This course offers a comprehensive study of the city of Jerusalem and its religious and cultural significance throughout history. It covers the geographical, historical, religious, and political dimensions of the city, from the Canaanite period through the Jewish, Roman, Byzantine, Islamic, Crusader, and Ottoman eras, up to the current Israeli occupation. The course also explores Jerusalem?s importance in the three monotheistic religions, its historical and religious landmarks, and contemporary political issues surrounding the city
2
\This course examines the concept of corruption, including its forms, causes, and anti-corruption efforts. Additionally, it focuses on promoting good governance and anti-corruption strategies. Students will develop an awareness of the essential values of integrity, the dangers of corruption, and ways to combat it.
2
This course aims at studying individual, family and community relationships, the cause of pathological phenomena in the society and their symptoms, sources of water and its pollution, air-transmitted diseases, flora and fauna. In addition, the course highlights diseases resulting from technological and urban development. Noise pollution is a case in point. It deals with the dimensions of personal and environmental health and their relationship to social, economic, psychological and political factors, measurements and indices of community health status. Theoretical framework for viewing organizational issues in the delivery of health services is also discussed.
2
Geography of Palestine This course aims to provide a comprehensive overview of the physical and human geography of Palestine as the ancestral homeland of the Palestinian Arab people. It explores the historical context that has shaped the contemporary geographical landscape of Palestine in its various dimensions: political, economic, social, cultural, demographic, and urban. The course also seeks to foster a sense of national identity among students by connecting geography with national memory, which reflects the Palestinian people's struggle for freedom and independence. The course includes practical applications to explain basic concepts and terminology through in-class and at-home activities, field visits, and the preparation of reports based on these visits. Students will learn how to obtain information from primary and secondary sources and use multimedia tools?audio, visual, social media platforms, and internet search engines. The course will also feature the screening of documentary films and lectures from international universities. Additionally, students will draw various physical, political, and historical maps of Palestine to deepen their understanding of its geography, contemporary history, and just cause.
2
This course deals with the concept of family in Islam, its philosophy, importance, the need to it, the legal religious objectives of it, the foundations on which it is based, and the distinguishing characteristics. It also presents the importance of marriage as well as its rules. It also presents the ways by which the marriage bond can be untied once it is impossible to go on marriage despite all reconciliation attempts. It reviews the dangers of false ideas which call for undermining the family and the marriage system as these have their own destructive impacts on religious teachings, human values and on the future on communities. It contributes in presenting and discussing a number of contemporary issues so as to be understood, recognize the opinion of Islamic Shari?ah about it and to find ways to address them such as fender, equality, domestic violence against women, birth control, artificial insemination, the Misyar or altruistic marriage, the temporary marriage and the customary marriage.
2
This course aims at consolidating the concept of Islamic faith, its importance, characteristics, impacts and position in Muslims? lives. The course also demonstrates some scientific evidences that ensures the existence of Allah, the Almighty, and His Greatness. It addresses the atheists? doubts related to universe, destine, and the Day of Judgement. It also defines the meaning of monotheism, its types, requirements, contradictions; it presents the role of prophets in establishing the monotheism faith in people?s lives by narrating the stories of prophets Moses and Ibrahim with their nations. It briefly talks about the other pillars of Islam.
2
Topics addressed in this course include concept of sira (biography), its sources, importance, benefit, qualities, most important contemporary suspicions around the Qur'anic narrative and responses to them; study of the most important events in the life of the Messenger, peace be upon him, from birth to death. This course is a detailed analytical study of the prophet's biography and the lessons that can be drawn from it.
2
It aims to introduce students to the basics of debates and develop their skills in analysis, persuasion, and effective communication. The course focuses on teaching students how to formulate and present arguments logically and convincingly, as well as understanding the rules and techniques of successful debate.
3
It aims to introduce students to the basics of debates and develop their skills in analysis, persuasion, and effective communication. The course focuses on teaching students how to formulate and present arguments logically and convincingly, as well as understanding the rules and techniques of successful debate.
2
This course explores the science of toxins and their impacts on human health and the environment, while emphasizing practical strategies for prevention and intervention. Students will understand the mechanisms of toxic substances, including chemicals, pharmaceuticals, and environmental pollutants, and examine their effects on biological systems. By the end of the course, participants will be equipped with the knowledge to assess risks, implement safety measures, and advocate for effective public health strategies to mitigate the impact of toxins in various societal contexts.
2
This course an in-depth examination of the interaction between drugs and societal factors, bridging the gap between pharmacological science and its broader social implications. Students will explore the mechanisms of drug action, therapeutic uses, and side effects, while also addressing the societal, economic, and ethical dimensions of pharmacology and the impact of pharmaceuticals on public health.
2
This course aims to raise students' awareness of energy in general, its characteristics, policies, methods of exploitation, and its impact on societies. The course covers numerous topics, including: "How humans first learned about and used energy; energy in ancient times and its uses in warfare; the discovery of oil in the Arab world; energy in the 1970s and the accompanying politics in the Middle East; energy poverty and equality; energy and women's empowerment; energy and sustainable development; energy as a destructive military weapon; energy as a means of defense; children's and youth's awareness of renewable energy and their position; the electrification of historical Palestine and apartheid policies related to electricity; the electricity game in Palestine and the reasons for Israeli control over it; and energy for peace."
2
This course aims to introduce students to the reciprocal relationship between engineering and society, and the role of engineering in serving humanity and sustainable development. It explores the ethical, social, environmental, and technological dimensions associated with engineering practices, highlighting how engineering decisions and technologies shape modern societies and how societal and cultural contexts influence engineering solutions. The course also encourages critical thinking and interdisciplinary analysis to understand the contemporary challenges facing the world. It enhances students' ability to assess the impact of technological solutions from social, cultural, and economic perspectives.
2
This course is of particular importance due to its coverage of topics related to the local environment and the environmental challenges facing Palestine, as well as its close connection to the concepts of environmental sustainability and sustainable development. Offering this course as an open course will contribute to raising students' awareness of current environmental issues and enhance their ability to think critically and contribute to environmental protection.
2
Nutrition and Health is a free course taught in Arabic and offered by the Department of Nutrition and Processing. It highlights the importance of healthy food for the human body, the relationship between food and health, different types of nutrition, proper nutrition methods, and the direct impact of balanced nutrition on health. It also focuses on presenting reliable scientific sources of nutritional information.
2
The course covers a number of important topics related to earthquake risk reduction, including: an introduction to seismology; the nature of site soil and its impact on the seismic behavior of structures; the mechanism of earthquake effects on buildings; construction materials; the expected seismic behavior of common building types in Palestine; general specifications for earthquake-resistant buildings; and risk analysis and assessment, in addition to prevention and public safety measures. Discussion sessions during the course focus on several additional key topics, such as shelters and a general introduction to disaster risk assessment and management. This course aims to contribute to the university?s mission of serving the community and its institutions through specific tasks. It does so by applying knowledge in education to build a culture of safety and develop capacities to reduce disaster risks in general, and earthquake risks in particular, at all levels. It also seeks to promote community engagement in line with international disaster risk reduction strategies.
2
This course is specifically designed for students from diverse backgrounds and disciplines, aiming to explore the complex relationship between genetics and society. We will study the scientific foundations of genetics, then move on to explore its impact on various aspects of our lives, from health and disease to behavior and abilities. Through interactive lectures, group discussions, and analysis of current studies, you will develop a deep understanding of how genetics interacts with social and cultural factors to shape the individual and society.
2
This course aims to support new university students in adapting to the academic and social environment by enhancing their psychological and interpersonal skills. Topics include stress management, time management, building positive relationships, self-confidence, study skills, and coping with transitional life changes. The course promotes self-awareness and mental well-being through interactive activities and practical exercises that empower students to effectively and positively adjust to university life.
11000168 Principles of Ocupational Saftey 2
2
This course introduces students to the fundamental concepts and principles of risk analysis, assessment, and management. It is designed to actively engage students in exploring real-world applications of risk management tools and techniques. The course covers a wide range of risk types?including financial, contractual, technical, environmental, and execution-related risks?with a focus on how to identify, analyze, and evaluate their potential impacts. Students will gain a comprehensive understanding of the risk management process, which involves the systematic identification, analysis, prioritization, and treatment of risks to reduce the likelihood and/or consequences of undesirable events. The course offers a structured approach to developing risk management strategies, guiding students through each phase?from risk identification and initial assessment to the formulation of effective response and mitigation plans.
2
The course aims to shed light on sign language by exploring its origins, meaning, importance, and rules. It highlights the vital role sign language plays in creating a means of communication for individuals with hearing impairments, particularly through real-time interpretation of spoken language.
2
This course explores the concepts of democracy and human rights and the interrelationship between them. It examines the notion of human rights, their foundations, characteristics, and classifications, as well as the role of international organizations in their promotion and protection. The course aims to enhance students' understanding of the significance of democracy and human rights for both the state and society, with particular emphasis on the Arab world. Additionally, it addresses the evolution of democracy and human rights globally.The course further examines the concept of international humanitarian law (IHL), its historical development, and its principal sources both customary and treaty-based. It outlines the key legal obligations of parties to armed conflicts and neutral states, as well as the duties of occupying powers toward the occupied territory and its population.
2
This course aims to provide university students with general legal knowledge and legal awareness, considering the significant role that law plays in people's lives and across all fields of work. It focuses on studying the main concepts of law, its objectives, and the most important legislations affecting contemporary life. This is crucial for upholding the rule of law, achieving justice, and keeping pace with developments. The course adopts a practical approach, relying not only on theoretical material but also on its application in reality. This is achieved through developing students' skills in applying the law via field visits to various legal institutions, workshops, and studying diverse legal cases.
2
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3
This course is meant to help students communicate more effectively and confidently in spoken English. The course addresses improvements in oral skills needed for discussions, presentations and daily life interactions. Students also have opportunities to beef up their vocabulary repertoire in different walks of life, that they can be able to express themselves smoothly when encountered with different situations. This course is intended to target all university students who yearn for consolidating their English communication skills needed for the 21st century.
3
English Writing Skills is an elective course designed to develop students? academic writing skills in English. It focuses on enhancing grammar, vocabulary, and organization to help learners express their ideas clearly and effectively. The course introduces various forms of writing such as paragraphs, essays, summaries, and reports. Emphasis is placed on the writing process, including brainstorming, outlining, drafting, revising, and editing. Students will also learn how to write with purpose and audience in mind, using appropriate tone and style. By the end of the course, students will be able to construct well-organized and a coherent essay with a thesis statement, a development of a thesis statement and a conclusion. Students will be trained to write a claim an a supporting evidence to produce a coherent well-developed essay.
2
The course presents a range of topics aimed at developing university students? writing and expression skills. It offers both theoretical and practical content that introduces them to the techniques of constructing written topics, methods of paragraph development, and various writing styles?both functional, such as essays, reports, research papers, and meeting minutes, and creative, including poetry, short stories, and autobiographies.
2
Tourist and Historical Trails This course focuses on the study of tourist and historical routes at the local, regional, and international levels. It introduces students to the significance of cultural, religious, and natural routes in promoting sustainable tourism. The course includes the study of major archaeological, religious, and natural sites, the planning and documentation of tourist routes, and an analysis of their historical and touristic value. Students will also learn how to design tour itineraries and connect them to their historical, geographical, and cultural contexts. Practical training in preparing an actual tourist route is included.
11201101 Introduction to Musicology 2
2
Studying the musical production of the Palestinian people, and identifying the style of popular music. Palestinian, and analysis of popular music at the instrumental and lyrical levels. Research into the characteristics of instrumental music and its popular singing features. Study and analysis of the various forms and templates of popular music. Identifying examples of popular songs and types of popular musical instruments, in terms of their manufacture, sound structure, and methods of playing them.
2
The course aims to learn collective singing of a repertoire of Palestinian and Arab national anthems and songs.
3
This course provides students with the practical skills necessary for the process of manual formation/making of ceramics through compression and rope formation techniques or slide formation techniques. In addition, this course aims at training students how to firmly stick parts and articles in order to accomplish the required design, with a great emphasis on the characteristics and quality of clay. It also gives students the opportunity to learn how to deal with problems and acquire the means and ways with which they can preserve their work and follow up with it on a continual basis. All of this will be accomplished by students carrying out created designs which accomplish all these concepts.

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