The workshop was delivered by Dr. Firas Alnasr, Director of the Business Department at the Faculty of Business and Communication at the university. It covered several key topics, including introducing students to the concept of digital marketing and its importance in the business world, empowering them to develop innovative project ideas, training them on the use of digital tools for effective marketing, fostering creative thinking and teamwork, and highlighting the role and significance of artificial intelligence in digital marketing.

In a related initiative, the university took part in the opening of the 'Journey to Space' exhibition, a creative project led by teacher Khulood Al-Sharif as part of her scientific initiative, in collaboration with ninth-grade students. The exhibition supports astronomy education and integrates various academic topics for elementary students from grades one through nine.

This workshop reflects An-Najah University's commitment to fostering collaboration with educational institutions, aiming to inspire students and enhance their knowledge in modern scientific and practical fields.