جامعة النجاح الوطنية
An-Najah National University
Major: French Language, Minor: Public Relations
Duration: 48 Months (4 Years)
Degree Awarded: Bachelor
Student must complete 131 credit hours

University Requirements Student must complete 19 credit hours

Course Code Course Name Credit Hours Prerequests
0
Remedial english (e10032100) is a three-hour non-credited english course offered to studentswho score poorly (i.e. below 50%) on the placement test. since the major concern of this courseis to improve the students proficiency before starting their ordinary university english basiccourses and major courses taught in english, special emphasis has been placed on enhancing thestudents ability to effectively acquire the four language skills: reading, writing, listening, andspeaking. specifically, the course attempts to ensure an academically acceptable performance onthe part of the students at the level of the english basic courses. moreover, the course aims atexpanding students vocabulary needed for various tasks.
3
This course aims to establish the concept of islamic culture and its position among the other international cultures, its position in the muslim life, its sources, its bases and its characteristics. it also aims to introduce the islamic culture in faith, worship, relations, morals, and knowledge, to discuss the clash between cultures in addition to globalization, human rights, woman rights, democracy and other contemporary issues.
3
This course aims to improve the level of students in language skills and various literary, read and absorb and express written, and oral and tasted literary, through texts flags authors and poets in different eras, lessons in grammar and spelling, and brief definition months dictionaries and arab old ones the modern and how to use them. this course aims to implement the arabic language in the areas of reading and expression of both types oral and written communication.
3
University english i (e11000103) is a three credit-hour university-required english language course designed for students who need to work on the four skills of the language: reading, writing, listening, and speaking. the development of vocabulary and skills of comprehension are integral parts of the course. in addition, various reading strategies (making predictions, identifying main ideas, reading for details, relating information in the text to life experience) are introduced and developed through a wide range of topics for reading and writing. the course encourages a more analytical and independent approach to study and helps prepare the students for any subsequent exam preparation.
3
The course is mandatory for university students from various disciplines, so it provides students with knowledge and `information about the palestinian reality and in particular the political developments of the palestinian cause since its inception until the present day in line social and economic developments and political which constitute the main pillars for the study of the palestinian political reality. this course aims to study the palestinian issue from its beginning until present in social, economic and political issues.
1
This course aims to connect university students with charitable, community, and public institutions, while also enhancing students role towards society and familiarizing them with humanitarian needs by providing assistance to targeted groups. it seeks to improve the living conditions of marginalized and impoverished populations. the course prioritizes achieving the greatest possible number of sustainable development goals (sdgs) within the palestinian context. this is not only through raising awareness and introducing these goals, but also by offering students opportunities to engage practically in implementing various sdgs locally. students will participate in programs, projects, and activities aimed at reducing poverty and hunger, providing medical services, treatment, and medication to marginalized and poor groups, supporting gender equality and education, including persons with disabilities and special needs, preserving water resources and natural resources, raising awareness on alternative and clean energy, caring for the environment and agriculture, recycling solid materials, rejecting discrimination, promoting green spaces, and encouraging productive and forestry farming. students enrolled in the course can join different stages designed with alternatives for each phase, allowing them to complete the requirements under flexible conditions. this approach benefits the community while developing students skills and experiences.
1
The course aims to assist students in acquiring modern concepts in the field of communication and understanding the essential skills for effective communication with oneself and others. this is achieved through the use of effective teaching methods that rely on student engagement and motivation to learn through training and self-directed learning. the course emphasizes skill development through teamwork and interactive methods, helping students improve their verbal and non-verbal communication skills by learning public speaking and the fundamentals of oration. additionally, it helps students develop active listening skills, and contributes to enhancing their abilities in dialogue and persuasion, overcoming public speaking anxiety, self-promotion, negotiation, job interviews, presentation and delivery, and writing. the course also provides students with knowledge about innovative and creative ideas that can be implemented, as well as how to write a resume. furthermore, the course aims to refine students' personalities through participation in group presentations.
2
This course aims to enrich students with the basic computer skills alongside with the theoretical and practical backgrounds behind those skills. first of all, software and hardware components of a computer are discussed. this forms the substrate from which a student can realize the practical applications of a computer, especially in artificial intelligence (ai). thereafter, the student awareness for the security vulnerabilities of a computer system is improved through discussing the threats associated with the absolute dependability on the internet in storing critical data. this is conducted with presenting the basic secure internet frameworks for students with emphasis on scientific research platforms (researchgate, google scholar, linkedin,etc). finally, word processing, statistical analysis and presentation software are discussed with practical applications in the lab.
3
University english ii is a three-credit hour university-required english language course specifically designed to meet the needs of the students of the humanities and social sciences. the instructors of the course will employ a broad-based approach by integrating the four language skills, in order to enable students to improve their reading skills and comprehension of a variety of academic texts and to provide their own input by expressing their opinions on the topics under discussion, through either verbal participation in class or written assignments at home. as the discussions in class will be held in english, this is hoped to enhance the listening comprehension of students as well as provide them with opportunities to exercise their speaking skills. the units in the prescribed textbook have been organized according to the various strategies that students need to practice in order to improve their speed and comprehension, particularly while reading on an academic subject in english. these strategies include understanding vocabulary in context, using the dictionary, understanding information from graphs and charts, scanning for specific information, taking notes from reading, studying collocations . etc. in addition to the texts set for intensive reading, six more passages are also considered as self reading passages so as to encourage students to read at home and contact their instructors.

Speciality Requirements Student must complete 76 credit hours

Course Code Course Name Credit Hours Prerequests
3
This course is designed to introduce students to the french language: simple sentences, nouns, articles, pronunciation and simple structures. the course focuses on the students four skills as it also introduces french grammar. the course follows the objectives of the delf a1 examination.
3
This course aims at training students to comprehend short sentences used in daily life: introducing ones self, family, work, and the surrounding environment. the course focuses on the skills of oral expression and understanding, along with introducing french grammar. this course follows the objectives of delf a1 examination
3
This course covers how students talk about their hobbies, habits, memories, and other things. it aims at empowering students to write short messages, emails, and the like, and focuses on the writing skills and students textual understanding along with french grammar. this course follows the objectives of the of delf a1 examination.
3
    • 10311112
This course covers students four skills and the french grammar rules. it also follows the objectives of delf a2. the instructor merges extracurricular activities that stimulate work independence and critical thinking in this course.
3
    • 10311112 or
    • 10311111
This course focuses on students comprehension and oral expression skills and training them on talking about daily life and expressing their feelings, emotions, points of views, and having a conversation in a store or a train station and other places. the course aims at training students to comprehend the audio-visual short documents of the average level in daily life. the course follows the objectives of the of delf a2 examination.
3
    • 10311112 or
    • 10311111
This course aims at improving textual comprehension and writing by training students to write short messages and diaries by narrating daily events in the surrounding environment. it also aims at training students to understand written texts, short messages, advertisements, declarations, and tourist guides and their content. this course follows the objectives of the delf a2 examination
3
    • 10311114
This course focuses on improving students skills in conversation and oral comprehension. the course trains the students to orally express their opinions on several topics, discussing several issues related to their daily life, and narrating a story of a film they watched. it also aims at training students to watch tv shows, listen to radio programs and understand them. this course follows the objectives of the delf a1 examination.
3
    • 10311115
The course focuses on improving students skills in texts comprehension and writing. the course addresses how to write coherent texts, articles, and short messages that express their points of views. it also aims at training students to understand written texts such as: emails, brochures, articles and others and understanding their basic information. this course follows the objectives of the defl b1 examination.
3
    • 10311113
This course aims at introducing students to the methods of different times within the text and identifying the combinations of special complex in french language through using them and identifying them with different texts.
3
    • 10311216
This course focuses on training students on understanding correspondences, texts related to the general topics in daily life and understanding discussion methods in the text of the average level. in oral comprehension, the course focuses on understanding numbers, dates, instructions and oral messages, as it also deals with how to understand multiple topics dealing with analyzing and criticizing a film or a certain theme. the course follows the objectives of delf b1 examination.
3
    • 10311216
This course aims at training students to express themselves, their hobbies, habits and speaking on some specific details such as: watching a film, a personal experience, feelings, opinions, or attitudes with the ability to justifying their opinions. this course requires training students to present a certain topic, where they take into account the different times, and syntax taught. this course follows the objectives of defl b1 examination.
3
    • 10311217
This course aims at training students on the advanced writing that includes writing about personal experiences, certain events, expressing their personal opinion on a particular topic, and writing a simple article and messages, with a focus on different times and the syntax structures taught. this course follows the defl b1 examination.
3
    • 10311220
The course focuses on understanding multiple texts according to their types, and understanding the literary and poetry texts. in oral comprehension, the course focuses on bulletins, tv and radio programs, interviews, speeches and points of views, and others. this course follows the objectives of delf b2.
3
    • 10311221
The course aims at training students on basic conversation using styles of discussion and expression, expressing the point of views fluently on several topics including personal, professional and general topics. it also focuses on training students on the skills of oral rephrasing. the course follows the objectives of the delf b2 examination.
3
    • 10311222
The course covers the advanced writing skills in writing clear and coherent texts, focusing on persuasive skills in writing, organizing ideas, writing an introduction and conclusion, the principles of writing reports, and how to use the right text links. the course follows the objectives of the delf b2 examination
3
    • 10311217 or
    • 10311216
This course is an introduction to french literature, highlighting a study of french literary excerpts from the 20th- 21st centuries. it aims at analyzing short literary compositions of this period of time and identifying special terminology in vocabulary and literary criticism.
3
    • 10311221
This course addresses the principles and terminology of phonetics in french, as it also focuses on writing sentences and words using the international phonetic alphabetic to illustrate their pronunciation. the course illustrates the french tonal system and the relationship of the tone of a sound with the meaning.
3
    • 10311323
The course is an introduction to translation in french. it introduces students to translation terminologies, the history and importance of translation, tenses translation and synonyms. it also addresses learning how to form translated and computer typed pages.
3
    • 10311327
The course is a study of the basic linguistic theories; it introduces linguistics terminology, and is an introduction to linguistics.
3
    • 10311218
This course analyzes in-depth texts and their norms and different styles to ensure a better understanding of the nature of the text, as it also includes an analysis of sentences, paragraphs and texts through coherence and consistency. this course is followed with the objectives of the delf c1 examination concerning text comprehension.
3
    • 10311218
This course deals with the principles, foundations, methods and applications of scientific research. it also focuses on critical thinking and teaching students how to write research papers through deciding on the topic, collecting data, references, quoting, and documentation of the written text. furthermore, the course focuses on how to design a survey to collect data, the subject of interviews, and the other research tools, how to use the library, and evaluate the sources and references used and benefit from them. this course is considered an introduction to the scientific research course. and it follows the objectives of the delf c1 examination concerning writing the argumentative article and conclusion.
3
    • 10311328
This course aims at training students on translating media and technical texts from french to arabic; this aims at mastering the understanding of french paperwork. this gives students the chance to re-read their mother language in a foreign language. at the end of the semester, students present a translation of an advanced text they agreed on with their instructor.
3
    • 10311324 or
    • 10311323
This course covers the methods and evolution of teaching french over time through addressing the language policy in france in terms of spreading the french language and culture in the world. it also focuses on the practical aspects of the teaching process of preparing the curriculum, analyzing teaching books, using different documents, evaluating the teaching process, and giving an extra lesson using the multimedia
3
    • 10311332
This course is a research project students prepare after choosing a particular theme in coordination with the course instructor in the area of language, literature, linguistics or teaching methods. this project demonstrates students linguistic and cognitive development, and is an indication that they are able to deal with the research problems, collecting and analyzing data and finding conclusions. the course instructor supervises this project according to the principles and analysis of scientific research and their requirements. the course is a practical application of the introduction to scientific research, and it follows the objectives of the delf c1/ c2 examination.
3
    • 10311328
This course aims at training students on translating media and technical texts form arabic-to-french, and it is considered an advanced stage in writing expression, as it gives students the chance to think in their first language in light of the foreign language.
1
    • 10311437
The course addresses students practical training by sending them to local or international institutions for training in the fields of translation, teaching methods, linguistics or literature, and writing a graduation project on the topic they choose and discussing them with the course instructor. this course is linked to the research project course.

Speciality Optional Requirements Student must complete 6 credit hours

Course Code Course Name Credit Hours Prerequests
3
    • 10311115 or
    • 10311114
This course introduces students to the learning methods and effective high skills in learning french, especially those that help students learn independently. the most important skills students learn are: time management, assigning their needs, and taking notes from several sources (lectures, texts, the audio and visual resources, and others). it also focuses on training students in the process of identifying the main themes, secondary information, and drafting and rephrasing in their native language, along with the methods of researching and processing the information using the multimedia to improve their language skills. in addition, the course covers how to enable students to evaluate the skills they acquire in the courses they study through posing a series of questions.
3
    • 10311113
This course aims at analyzing different aspects of french daily life, civilization and culture, and learning multimedia special expressions such as: cinema and documentary shows, along with analyzing texts related to the french culture and history, as well as the remarkable historical events in the history of france.
3
    • 10311219
The course aims at training students to take notes from audio and visual documents. students train for quickness in taking notes, understanding and drafting in their own language. this course combines focus, quickness, and linguistic phrasing.
3
    • 10311326
The course introduces general french literature excerpts from the medieval era and the21st century. it aims at introducing students to the literary texts that represent this era and the others culture, as it also works on building their literary sense.
3
    • 10311216
    • 10311217
This course introduces a special topic in one of the following topics: language, literature, translation, methods of teaching french, and comparative linguistics, that the instructor recommends an important course in meeting with students needs. the instructor provides a full description of the course, content, objectives, and teaching outcomes so the courses of the same area dont repeat one another. the course aims at fulfilling students needs and raising their level in the chosen topics.
3
    • 10311329
The course introduces an analytical, in-depth study of the french and arabic language systems, through addressing the syntactic and phonetic aspects, translation and analysing mistakes. students can make a comparison between the french, arabic and english language systems.
3
    • 10311328
This course aims at introducing students to interpreting from and to french: reading translation and drafting in both languages
3
    • 10311436
This course addresses a specialized topic in modern methods in teaching the french language for foreigners chosen by the course instructor. the course deals with the most important methods, how to adopt them, and their compatibility with the palestinian educational environment. furthermore, it aims at analyzing and comparing the ancient and modern french teaching books, as it also aims at introducing the various class methods and standards of evaluation. at the end of the course, the student gives a lesson on a topic s/he chooses with the instructor.
3
Explores the world of entrepreneurship and creativity by examining the processes and techniques used to develop ideas and turn them into successful projects. the course includes understanding the foundations of entrepreneurship and the stages of emerging business development, in addition to analyzing the factors that affect the success of entrepreneurial projects and enhancing creativity in various fields.

Sub-specialty Requirements Student must complete 24 credit hours

Course Code Course Name Credit Hours Prerequests
3
This course offers an insight to the theoretical epistemologies pertaining to dominant concepts in the communication process. this includes the components of the process, objectives and forms, such as personal, mass, institutional and cultural communication. the development of how to communicate, the variant roles of communicator are further introduced. multiple theoretical school of thoughts related models and assumptions in the field are presented, and their overlapping with content and influences is argued. the course also explores the sociological, symbolic interactionism and social constructivism perspectives.
3
This course deals with the theoretical foundations of the rules of writing and the regulation of the journalistic news a all of which constitute the first foundation to building a newspaper. in this course, students study the art of collecting material, editing press releases both theoretically and practically, and the foundation interviews (how to conduct them and formulate questions).
3
This course aims at developing students communication skills by exposing them to theoretical and practical basics of writing and editing of different journalistic texts such as news and reports. students will be trained to communicate media and organizational letters and messages.
3
    • 11000117
This course teaches skills of negotiation and persuasion. it develops planning skills to make successful strategies and tactics. it teaches the stages of persuasion, problems and solutions, the different kinds of personalities, ways of dealing with them, the characteristics of a good negotiator, and body language.
3
    • 10851108
This course deals with theoretical epistemologies pertaining to the concept of public opinion, its forms, components, influences, uses, behaviors, functions and measurement. it further introduces the concept as a social, psychological and media phenomenon, and its impact on the political and social life of contemporary societies. the course provides an insight to distinguish the most significant issues of public opinion through addressing relevant topics from critical and analytical angles. it enables students to view themselves as future communicators and opinion leaders in a local and global community.
3
    • 10801224 or
    • 10311332 or
    • 10851110
This course studies the principles of public relations management, strategic planning, budgeting, human resources management, customers relations, crisis management, and research, moral and professional functions of public relations through case studies.
3
    • 10851321
This course offers an insight to the diverse activities involved in event management (e.g., conferences, exhibitions, festivals, and workshops) from planning and organization to management. the course aims to teach students the principles, concepts, and skills related to organizing events, developing media and advertising plans, and preparing work schedules and budgets creatively tailored to the local market. students will also how to plan a conference and the difference in characteristics between scientific, cultural, social, and media conferences. it explores the theoretical and practical management approaches, including media communication.
3
    • 10851321
This course defines campaigns, their theoretical design, theory and structure, kinds of campaigns, stages and steps in theory and practice.

Sub-specialty Optional Requirements Student must complete 6 credit hours

Course Code Course Name Credit Hours Prerequests
3
    • 10851103
This course covers important english-language media terminology, the elements of english-language news, and aims to equip students with the fundamental skills for news writing and editing in english. the course also focuses on crafting headlines and editing for various print, broadcast, and online media. the course helps students develop the ability to work with media and write journalistic content in english, including translating selected news texts.
3
This course introduces the basic concepts of photography, both still and motion, using modern technologies and various computer programs for image processing and production. in addition, the course aims to equip students with skills in video editing and the necessary knowledge to critique visual content and enhance students' visual language.
3
    • 10851215
Advertising and marketing in public relationsthis course explores the fundamentals and concepts of marketing, including its historical development, significance, various strategies, and the elements of the marketing mix. it also covers promotion and consumer behavior. additionally, the course examines the differences between public relations and marketing in terms of philosophy, position within the organizational structure, and the use of each at different stages in the life cycle of a product or service. the course also delves into advertising, advertising agencies, electronic marketing, and e-commerce. furthermore, it includes case studies and comparisons between local, regional, and international advertisements in terms of types and significance.
3
    • 10851218
This course defines media propaganda, its kinds, ways of its use and its effects on local, regional and international public opinion. it sheds light on past propaganda cases of the 1930s, cold war, and the gulf war. it also explains the relationship between propaganda and advertising and public opinion, education and media in public relations context.
3
    • 10841105 or
    • 10851103
This course studies web sites of the institutions from different sides: design, content, type of news of the institution, news publishing, e- news treatment, e-photo treatment, editing for e-journalism and the news bar on the website of the institution.
3
This course deals with the basic concepts of the international public relations, and aims at studying cases of public relation of overseas multinational companies, in addition to allowing the student to acquire scientific and practical knowledge in how to plan, execute and conclude campaigns in public and international relation with analysis of a number of successful international campaign and shedding of light on the international law and international relations

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