جامعة النجاح الوطنية
An-Najah National University
Graphic Design
Duration: 48 Months (4 Years)
Degree Awarded: Bachelor
Student must complete 122 credit hours

University Requirements Student must complete 19 credit hours

Course Code Course Name Credit Hours Prerequests
0
Remedial English (E10032100) is a three-hour non-credited English course offered to students who score poorly (i.e. below 50%) on the placement test. Since the major concern of this course is to improve the students? proficiency before starting their ordinary university English basic courses and major courses taught in English, special emphasis has been placed on enhancing the students? ability to effectively acquire the four language skills: reading, writing, listening, and speaking. Specifically, the course attempts to ensure an academically acceptable performance on the part of the students at the level of the English basic courses. Moreover, the course aims at expanding students? vocabulary needed for various tasks.
3
This course aims to establish the concept of Islamic culture and its position among the other international cultures, its position in the Muslim life, its sources, its bases and its characteristics. It also aims to introduce the Islamic culture in faith, worship, relations, morals, and knowledge, to discuss the clash between cultures in addition to Globalization, Human Rights, Woman Rights, Democracy and other contemporary issues.
3
This course aims to improve the level of students in language skills and various literary, read and absorb and express written, and oral and tasted literary, through texts flags authors and poets in different eras, lessons in grammar and spelling, and brief definition months dictionaries and Arab old ones the modern and how to use them. This course aims to implement the Arabic language in the areas of reading and expression of both types oral and written communication.
3
University English I (E11000103) is a three credit-hour university-required English language course designed for students who need to work on the four skills of the language: reading, writing, listening, and speaking. The development of vocabulary and skills of comprehension are integral parts of the course. In addition, various reading strategies (making predictions, identifying main ideas, reading for details, relating information in the text to life experience) are introduced and developed through a wide range of topics for reading and writing. The course encourages a more analytical and independent approach to study and helps prepare the students for any subsequent exam preparation.
3
The course is mandatory for university students from various disciplines, so it provides students with knowledge and `information about the Palestinian reality and in particular the political developments of the Palestinian cause since its inception until the present day in line social and economic developments and political which constitute the main pillars for the study of the Palestinian political reality. This course aims to study the Palestinian issue from its beginning until present in social, economic and political issues.
1
This course aims to connect university students with charitable, community, and public institutions, while also enhancing students? role towards society and familiarizing them with humanitarian needs by providing assistance to targeted groups. It seeks to improve the living conditions of marginalized and impoverished populations. The course prioritizes achieving the greatest possible number of Sustainable Development Goals (SDGs) within the Palestinian context. This is not only through raising awareness and introducing these goals, but also by offering students opportunities to engage practically in implementing various SDGs locally. Students will participate in programs, projects, and activities aimed at reducing poverty and hunger, providing medical services, treatment, and medication to marginalized and poor groups, supporting gender equality and education, including persons with disabilities and special needs, preserving water resources and natural resources, raising awareness on alternative and clean energy, caring for the environment and agriculture, recycling solid materials, rejecting discrimination, promoting green spaces, and encouraging productive and forestry farming. Students enrolled in the course can join different stages designed with alternatives for each phase, allowing them to complete the requirements under flexible conditions. This approach benefits the community while developing students? skills and experiences.
1
The course aims to assist students in acquiring modern concepts in the field of communication and understanding the essential skills for effective communication with oneself and others. This is achieved through the use of effective teaching methods that rely on student engagement and motivation to learn through training and self-directed learning. The course emphasizes skill development through teamwork and interactive methods, helping students improve their verbal and non-verbal communication skills by learning public speaking and the fundamentals of oration. Additionally, it helps students develop active listening skills, and contributes to enhancing their abilities in dialogue and persuasion, overcoming public speaking anxiety, self-promotion, negotiation, job interviews, presentation and delivery, and writing. The course also provides students with knowledge about innovative and creative ideas that can be implemented, as well as how to write a resume. Furthermore, the course aims to refine students' personalities through participation in group presentations.
2
This course aims to enrich students with the basic computer skills alongside with the theoretical and practical backgrounds behind those skills. First of all, software and hardware components of a computer are discussed. This forms the substrate from which a student can realize the practical applications of a computer, especially in Artificial Intelligence (AI). Thereafter, the student awareness for the security vulnerabilities of a computer system is improved through discussing the threats associated with the absolute dependability on the Internet in storing critical data. This is conducted with presenting the basic secure Internet frameworks for students with emphasis on scientific research platforms (ResearchGate, Google Scholar, LinkedIn,?etc). Finally, word processing, statistical analysis and presentation software are discussed with practical applications in the lab.
3
University English II is a three-credit hour university-required English language course specifically designed to meet the needs of the students of the humanities and social sciences. The instructors of the course will employ a broad-based approach by integrating the four language skills, in order to enable students to improve their reading skills and comprehension of a variety of academic texts and to provide their own input by expressing their opinions on the topics under discussion, through either verbal participation in class or written assignments at home. As the discussions in class will be held in English, this is hoped to enhance the listening comprehension of students as well as provide them with opportunities to exercise their speaking skills. The units in the prescribed textbook have been organized according to the various strategies that students need to practice in order to improve their speed and comprehension, particularly while reading on an academic subject in English. These strategies include understanding vocabulary in context, using the dictionary, understanding information from graphs and charts, scanning for specific information, taking notes from reading, studying collocations ?. etc. In Addition to the texts set for intensive reading, six more passages are also considered as self ? reading passages so as to encourage students to read at home and contact their instructors.

Speciality Requirements Student must complete 94 credit hours

Course Code Course Name Credit Hours Prerequests
11201101 Introduction to Musicology 2
2
Studying the musical production of the Palestinian people, and identifying the style of popular music. Palestinian, and analysis of popular music at the instrumental and lyrical levels. Research into the characteristics of instrumental music and its popular singing features. Study and analysis of the various forms and templates of popular music. Identifying examples of popular songs and types of popular musical instruments, in terms of their manufacture, sound structure, and methods of playing them.
3
Identifying the behavioral aspects of consumers and the relationship between these aspects, brand names, and purchasing and promotional decisions in society. The material addresses the mutual relationship between design and society, and how design is directed to meet human needs and necessities, the psychological effects that design leaves on individuals, and the reflection of this on the creative process of the designer.
2
This course introduces students to four main arts (visual, musical, theatrical and architectural) and the focus is on the main relations between those arts. Chosen models of global artistic works are presented in this course and studied thoroughly.
3
This course aims to train the student visually so that they can rely on their trained eye to accurately depict reality, focusing on proportions and harmony, as well as the distribution of elements within the artistic framework through intensive linear studies. The student focuses on both illuminated and shadowed areas, as well as techniques for using a pencil, while observing different visual levels and emphasizing the third dimension (perspective) within various structural compositions.
3
    • 11211102
This course aims to build upon what the student has acquired in the Academic Drawing course (1), with a focus on the distribution of elements within space and the general framework, while considering the foundations of creating artistic work through the study of various line-based works with different objectives and goals. It also emphasizes the understanding of the properties of values (light and dark), near and far, and spatial perspective. Additionally, the course focuses on different textures when the student transfers them visually through materials such as charcoal, Chinese ink, and watercolors.
3
This course introduces students to the theories of colors by prominent artists of different art schools. In addition, this course provides a comprehensive study of the nature of colors, their classification and types, the dynamic aspects of colors, the psychological basis and functions, and the influence of colors on the eyes of the spectators. Furthermore, this course requires that students apply some of these weaving processes to experience the influence of colors and the ways of using these colors in two or three-dimensional objects.
3
A historical study of the arts of the ancient world, Eastern and Western, of the arts of ancient man, passing through the Pharaonic civilization, the Canaanite civilization, the Mesopotamian arts civilization, the arts of the Far East, and arriving at the arts of the Greek and Roman civilizations and the arts of other ancient civilizations.
3
    • 11211109
This course introduces students to the theories of colors by prominent artists of different art schools. In addition, this course provides a comprehensive study of the nature of colors, their classification and types, the dynamic aspects of colors, the psychological basis and functions, and the influence of colors on the eyes of the spectators. Furthermore, this course requires that students apply some of these weaving processes to experience the influence of colors and the ways of using these colors in two or three-dimensional objects.
3
This course is designed to provide a historical and analytical study of Islamic art as an innovative art, with a focus on the link between the art product and philosophy from religion and culture, the most important Islamic painting schools, the leading Muslim figures in this field, with the focus on Al-Wasiti and Behzad. Islamic architecture will discussed in terms of its elements, types, and different styles, with a focus on applied Islamic arts and the extent of Islamic art?s impact on modern Western art.
3
This course focuses on the study of aesthetics and the philosophies, trends, and principles used for the appreciation of beauty. In addition, it looks at the relation of aesthetics with other related objects. Furthermore, this course investigates the multi-faceted concepts of aesthetics, its forms and content, beauty and ugliness.
2
This course underscores the importance of studying folklore and how this genre inspires popular artists. This course also looks at the processes of glass- blowing, pottery-making, textile industry, etc. With a focus on hosting experts and craftsmen in various fields of folk arts.
2
    • 11216210 or
    • 11201107 or
    • 11221103 or
    • 11226413 or
    • 11211446 or
    • 11206211
The course is designed to introduce students to the principles and methods of scientific research in an academic and scientific style, where they can find the research problem, and then use research methods for finding the necessary information, practicing academic and creative writing methods, quoting, and redrafting, so that they respect the others? thoughts and copyrights and thus become self-creative and distinguished individuals. In addition, the course aims to provide students with the necessary tools and skills for scientific research, based on building a sound approach leading to cumulative and reliable information, to assist them in enriching their cognitive and skills expertise. Part of the course is allocated to assigning every student research in one of the aspects of arts of interest, using the procedures in documentation and scientific research.
3
This course introduces the fundamentals of design and its elements (such as color, line, space, mass, volume, balance, movement, distribution, harmony, and spatial relations), as well as how to handle two-dimensional shapes and their applications. It also explores the various forms of aesthetic relationships within the field of design.
3
This course focuses on the study of Latin aesthetic and formal units and the relationships formed between them. It includes an exploration of font families and their applications, as well as an understanding of the professional rules related to typographic coordination. The course also addresses the use of typography in expressing conceptual themes across various subjects.
3
    • 11216101
This course involves direct graphic application of the design principles previously learned, through the visual processing of elements from nature and the environment using abstraction, simplification, transformation, and reduction in a clear graphic language.
3
This practical course is designed to develop students' skills in using computers in the field of graphic design, specifically by familiarizing them with a vector-based graphic design program such as Adobe Illustrator. Students will execute serious projects that apply the design principles they have previously learned.
3
An introduction to advertising, its origins, definition, and development, as well as the fundamentals of advertising, the various media used, and the differences between them. The course also covers truthfulness in advertising, the protection of individual property rights, and professional ethics. Additionally, it examines the impact of advertising on economic growth and the emergence and well-being of societies, along with a study of the marketing mix and it's dialectical relationship to promotion.
3
    • 11216103
This course addresses contemporary design issues, focusing on production design for factories and commercial institutions. It covers how to handle and utilize photographic images in graphic design, including product packaging and visual identity. Additionally, it includes training on teamwork and collaboration.
3
This course provides an overview of the history of engraving and printing, introducing the fundamentals and principles of engraving, its materials, and the stages of development in this art. It includes a study of various printing techniques with practical applications using materials like linoleum and others, both manually and mechanically. Techniques covered include screen printing and offset printing, along with a series of practical, sculptural, and field exercises.
3
    • 11216104
This course aims to develop students' skills in processing digital images using one of the most important design programs, Photoshop. Students will work on serious projects that apply the design principles they have previously learned.
3
This course covers the history of graphic design?its birth, emergence, and development throughout different eras, leading to its establishment as a distinct discipline with its own characteristics, features, and principles. It explores the role of graphic design and its relationship to various aspects of life, including economic, political, cultural, artistic, sports, environmental, and more. Additionally, it introduces different schools of graphic design and provides visual examples.
3
    • 11216206
This course aims at studying the various aspects of advertising campaigns that target different areas of life, particularly the economic ones. It also focuses on how to create distinctive graphic designs for advertisements and promotional posters, starting from field research and culminating in convincing concepts for the advertising medium, with an emphasis on topics with a human dimension and engagement with brands.
3
Through this course, students learn and practice quick black drawing to strengthen their hand-eye coordination, enhancing their ability to follow defined lines of various shapes. It also focuses on analyzing different visual structures, methods of transformation and simplification, and training students to use certain techniques that rely on black, such as ink, metallic pens, and markers, while emphasizing their personal style during analysis and application. Additionally, students are trained in the printing process, especially relief printing and its key materials like linoleum and wood, including carving techniques and the various stages of producing printed artwork.
3
This course provides an overview of the history of calligraphy and ornamentation, as well as the development of the science of calligraphy and the key figures in the field. It also focuses on understanding the rules and foundations of calligraphy and ornamentation, along with the tools used in their execution. Students engage in practical applications related to Arabic scripts and Islamic ornamentation, exploring ways to integrate these elements into design.
3
    • 11216208
The "Web Design" course is designed to develop fundamental concepts and skills in designing web pages. It covers the history of the Internet's emergence, with a focus on mastering HTML and contemporary design styles using specialized software.
3
    • 11216105
The course covers advertising research, the arts of advertising, the advertising message, and the administrative organization of commercial advertising. It addresses the ethical principles governing commercial advertising, advertising campaigns, their planning, objectives, market research, consumers, and products. It also explores the history of advertising in Palestine and the Arab countries, the importance of television, radio, and other media in educating the public, as well as the future of advertising in Palestine. Additionally, the course discusses advertising as a profession, the structure of advertising agencies, and contemporary advertising in social and digital media.
3
    • 11216207
In this course, we discuss the literature, tools, and techniques of printing, as well as the methods used to prepare artwork for printing or production. The course aims to familiarize students with the stages of preparing files for various types of printing. It covers the different types and standard sizes of paper, inks and their preparation, and the finishing stages of printing according to type and usage. Additionally, it introduces the terminology used in the field to create a common language between design and printing
3
    • 11216210
This course focuses on the art of designing graphic panels (motion graphics) for festivals, official and popular celebrations, and more. It involves conducting studies, creating initial and preliminary layouts, and developing final designs for implementation. The course also trains students to engage in collaborative work, emphasizing the process of self-promotion for the designer.
3
    • 11216316
This course specializes in creating distinctive graphic designs and utilizing photography to recreate images for the production of commercial artwork and advertising designs. It serves as a supportive step for graduation projects and integrated advertising campaigns, as well as designing product packaging.
3
This course provides a summary of the history and evolution of photography, as well as an introduction to all the artistic and technical tools and equipment used in various photography processes. The student will employ the vocabulary of visual language in the preparation of photographs, in preparation for using it in graphic work professionally.
1
    • 11211331
The student presents a theoretical research paper on the topic of the graduation project chosen in collaboration with the supervising teacher. The project will focus on a subject that aims to apply the research skills learned previously.
2
Through this course, the student undergoes practical training (after the third year, having successfully completed 90 credit hours) to engage in the practical experience of the courses studied in college. This training takes place in official and private companies that operate in the field of graphic design, requiring at least 320 training hours during the summer semester or within a regular semester. The total credit hours the student registers should not exceed 11 hours, including the practical training supervised by a faculty member from the department. The expected outcomes include the ability to apply the concepts learned in real-world settings, familiarization with the materials available in the local market and how to adapt them to serve graphic design, as well as understanding the fundamentals of working in these companies in terms of client interaction and fostering team spirit in collaborative work.
3
    • 11216319
In the graduation project, the student bears the largest part of planning the entire advertising campaigns, including conducting market and consumer research, developing plans and strategies based on previous research, and presenting the budgets allocated for implementing the advertising campaign based on the results obtained in their research. They also establish comprehensive marketing strategies that include creative ideas and innovative execution tools.

Speciality Optional Requirements Student must complete 9 credit hours

Course Code Course Name Credit Hours Prerequests
3
Explores the world of entrepreneurship and creativity by examining the processes and techniques used to develop ideas and turn them into successful projects. The course includes understanding the foundations of entrepreneurship and the stages of emerging business development, in addition to analyzing the factors that affect the success of entrepreneurial projects and enhancing creativity in various fields.
3
Providing students with the basic principles in the second dimension and developing an understanding of the nature of design, its components, mechanisms, and impact through the presentation of fundamental design principles such as color, measurement, rhythm, and line.
3
This course aims at introducing the student to the concept of interior design and its historical stages, the most important ancient and modern theories, leading to contemporary interior design theories.
3
This course is a practical course. It is designed to provide a historical study of mosaic in various ages and times and the techniques of its manufacturing. It also aims at introducing and training students in the use of mosaic tools and raw materials. In this course, students will be asked to carry out some projects in mosaic by using color paper. In addition, students will learn the techniques of using stones, marbles, and other works in mosaic production
3
This course introduces students to the machinery, tools, instruments, and different raw materials such as wood, metals, etc., used in factories in order to train students to use them to produce different and useful models
3
This course acquaints students with three-dimensional design and its artistic components through the implementation of objects and designs of three- dimensions and through working with different types of raw materials necessary for making and forming such objects.
3
The course introduces students to how to create models and prototypes using various materials (wood, cardboard, etc.) and involves practical applications. It also includes research on both interior and exterior design models
3
    • 11216213
This course is designed to focus on the development of the student and to prepare them in the skills and fundamentals necessary for creating programs that rely on interactive design. This is achieved by developing the skills needed to design and develop various programs and web pages using software such as Dreamweaver, in addition to training in the use of audio and video software.
3
    • 11216211
This course builds upon what the student learned in Graphic Design 1, with an emphasis on deepening the analytical aspect of visuals and developing the student's personal style during the analysis process. This approach alternates between realistic representation and abstraction or transformation of models from organic nature and still life, while considering the principles of good design. The course also aims to train the student in new practical skills, such as techniques like (unidirectional, halftone, crosshatching, random) and to enhance the student?s experience and artistic practice to reinforce flexibility and fluency, thereby supporting the fundamentals of artistic work and its principles (design principles) in preparation for the execution of any project.
3
This course aims to study the tools and skills for making films and animations at both manual and technical levels using software such as Flash (Skill Motion Animation).
3
    • 11216355
In this course, the student trains in various methods of creation and technical formulation for the intended concept, such as composing from multiple perspectives. The course aims to strengthen the student's artistic work while ensuring it aligns with the concept and artistic content of the project. The student also develops their personal vision, focusing on the principle of simplification throughout the exercises and projects in this course, whether inspired by still life or living subjects. Additionally, the course seeks to teach the student lithography and the various technical methods applicable to this printing process, covering stages from designing a unique piece to preparing the stone surface for printing, inking, and the printing process itself. It also provides the student with the experience necessary to recognize successful printed copies. Furthermore, the course aims to train the student in color separation techniques and the mechanics of working with both relief and intaglio printing.
3
Through this course, the student learns to conduct a free creative study of selected projects, relying on the principles and concepts acquired during their studies in various courses.
3
This course provides students with the practical skills necessary for the process of manual formation/making of ceramics through compression and rope formation techniques or slide formation techniques. In addition, this course aims at training students how to firmly stick parts and articles in order to accomplish the required design, with a great emphasis on the characteristics and quality of clay. It also gives students the opportunity to learn how to deal with problems and acquire the means and ways with which they can preserve their work and follow up with it on a continual basis. All of this will be accomplished by students carrying out created designs which accomplish all these concepts.

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