Pharmaceutical Marketing and Management
Teaching and Learning
The program relies on interactive learning through:
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Classroom lectures and discussion seminars
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Analysis of real-life case studies
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Training in analytical thinking and pharmaceutical problem-solving
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Applied projects and research seminars
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E-learning and training in a virtual pharmacy
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Preparing a research thesis in pharmaceutical management or marketing
Coursework and Assessment
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Attendance and participation (minimum 75%)
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Written and practical examinations
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Evaluation of seminars and research projects
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Discussions and online assessments
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Final research thesis (6 credit hours)