Speciality Requirements Student must complete 27 credit hours

Course Code	Course Name	Credit Hours	Prerequests
453601	Scientific Research Methods	3
The "research methods" course is designed to equip learners with the knowledge and skills needed to design and conduct high-level scientific research. the course covers various research methodologies, including qualitative and quantitative approaches, data collection and analysis techniques, and the use of statistical tools for interpreting results. it also emphasizes the development of academic writing skills for research reports and presentations, with a focus on ethical considerations in scientific research. the course aims to enhance students' ability to conduct precise and reliable research that contributes to advancing knowledge in their academic fields.
453602	Social Media Marketing	3
The "social media marketing" course covers several key topics relevant to students interested in working in the digital marketing field. it aims to teach students how to use social media marketing to promote products and services effectively. the course includes an analytical study of digital markets, targeting audiences, and analyzing their behaviors and interests, as well as exploring digital marketing strategies and their effective implementation.
453603	Search Engine Marketing	3
The "search engine marketing" course aims to provide students with a deep and strategic understanding of how to use search engines as an effective tool in digital advertising campaigns. the course covers techniques for keyword research and analysis, designing and managing paid advertising campaigns such as google ads, and applying performance optimization strategies like a/b testing. it also includes integrating sem strategies with other advertising tools, such as social media marketing, and analyzing data using tools like google analytics, with the goal of enhancing campaign effectiveness and maximizing impact in the digital marketplace.
453604	Digital Marketing Strategy	3
The "digital marketing strategy" course for graduate students offers a comprehensive understanding of modern digital marketing strategies and their effective development and implementation. the course combines theoretical and practical aspects of creating holistic digital marketing plans aligned with business objectives and leveraging current technological trends. it includes hands-on applications such as analyzing the digital landscape, developing and executing strategies across multiple channels (search engines, social media, email marketing), measuring campaign performance using tools like google analytics, and addressing ethical and legal issues. the course also features practical projects where students apply their strategies in real-world scenarios, enhancing their skills in designing integrated strategies, managing digital campaigns, and analyzing results to achieve maximum impact and effectiveness.
453605	Advanced Content Marketing	3
The course also includes training students on the use of various tools and techniques used in digital content management, such as data analysis programs, publishing management tools, and interaction analysis. both theoretical and applied lessons are provided to enable students to apply what they have learned on the ground.
453606	Digital Marketing Analytics	3
The digital marketing analytics course is considered one of the important courses in the world of digital marketing, through which methods and tools for analyzing data and converting it into valuable information are learned, with the aim of improving and developing digital marketing strategies and achieving the desired goals. the course aims to provide students with the concepts and skills necessary to collect data, analyze it, and provide effective reports to help companies identify marketing trends and make the right decisions. the course also includes studying various data analysis techniques, including exploratory analysis, predictive analysis, relationship analysis, and effective analysis of websites and social media. through this course, students can learn about the tools and techniques necessary to develop digital marketing strategies and obtain the desired results and analyze them accurately and effectively.
453607	Direct Digital Marketing	3
The "direct digital marketing" course for graduate students in digital marketing provides an in-depth understanding of strategies and techniques for direct marketing through digital channels. the course focuses on how to use digital tools and techniques to communicate directly with customers and drive immediate responses. it includes studying how to design and manage direct marketing campaigns via email, sms, and targeted digital advertising. the course also covers analyzing the effectiveness of these campaigns using data analysis tools, identifying target audiences based on behavior and interests, and applying strategies to enhance engagement and sales. additionally, it addresses legal and ethical considerations in direct digital marketing. the course offers practical opportunities through real-world projects where students apply their strategies and measure results to achieve maximum impact.
453699	Thesis	6

Speciality Optional Requirements Student must complete 9 credit hours

Course Code	Course Name	Credit Hours	Prerequests
453650	New Online Business Models	3
The new online business models course aims to teach students how to design and develop new online business models using innovation and creativity. students are taught how to use modern methods and digital tools to analyze the market, understand customer needs, and design new services and products in an interactive and comprehensive way. students will be taught how to create effective digital business and marketing plans and digital strategies for new business models. advanced concepts of data analysis and digital tools will be applied to evaluate and measure success in this field. students will also be taught how to manage new online business models, including dealing with customers and implementing digital strategies. this course aims to provide students with the necessary skills to develop and manage successful online business models and take advantage of digital opportunities in the business market.
453651	Consumer Behavior in The Digital Age	3
The "consumer behavior in the digital age" course aims to study the impact of digital technology and the internet on consumer behavior and purchasing choices. the main concepts of consumer behavior such as needs, desires, trends, actions and satisfactions will be analysed, and how these concepts are affected by digital technology and the internet. it will also be studied how consumers use information and digital technology in the purchasing decision-making process, and the factors that influence their making of these
453652	Applications of Artificial Intelligence For Marketing	3
The applications of artificial intelligence in marketing course aims to introduce students to the concept of artificial intelligence and its importance in the marketing field. the course includes studying the concepts of artificial intelligence, analyzing customer and consumer data, and how to use artificial intelligence to analyze the market and determine current and future trends. it is demonstrated how technology can be used to analyze customer data, recognize purchasing behavior patterns, and anticipate future transactions.
453653	Legal Issues in Ethical and Digital Marketing	3
The "ethical and legal issues in digital marketing" course explores the ethical and legal challenges that arise in the field of digital marketing. the course focuses on understanding issues related to privacy, data protection, and compliance with both local and international regulations. topics include data protection laws (such as gdpr and ccpa), regulations concerning misleading advertising and deceptive marketing practices, and ethical considerations in the use of tracking technologies and targeted advertising. the course also addresses how to apply professional ethical principles in digital marketing strategies to ensure transparency and credibility. it features case studies and practical projects to help students understand and develop effective solutions for these challenges.
453654	Digital Marketing For SMEs	3
This course presents modern marketing concepts and new skills in online business marketing. the course also includes a detailed explanation of modern methods and technologies in the field of digital marketing, in order to enable students and small business entrepreneurs to use them to improve and develop their small projects. topics presented in the course include how to take advantage of search engines and improve website content to attract more visitors, use social media to interact with the public and increase awareness of the products or services offered, and learn about digital advertising and ways to use it effectively. the course also includes practical exercises that help students apply the concepts and skills acquired in a practical and tangible way, which helps them achieve successes in marketing their small projects effectively and efficiently.
453655	Web Design and User Experience	3
The web design and user experience course aims to provide students with the necessary skills to create interactive and attractive websites that focus on improving the user experience. the course covers basic design principles, including layout, colors, and typography, as well as user experience principles that include improving the user interface and meeting users' needs. students will learn how to combine good design with effective user experience to ensure websites that are integrated and easy to use.
453656	B2B Digital Marketing	3
The "digital marketing for b2b" course provides a comprehensive understanding of digital marketing strategies tailored for business-to-business (b2b) environments. the course focuses on designing and implementing effective digital marketing strategies aimed at other businesses rather than individual consumers. it covers topics such as search engine marketing, email marketing, and social media, with an emphasis on relationship-building and account management. the course also explores how to leverage data and analytics to understand business customer behavior, identify their needs, and evaluate the effectiveness of digital campaigns to guide strategic growth. additionally, it addresses strategies for content development targeted at businesses, communication with decision-makers, and best practices for managing complex, targeted campaigns. the course includes practical projects and case studies to help students develop and apply their b2b digital marketing skills in real-world scenarios.
455650	Business Intelligence	3
Business intelligence (bi) course is a course that encompasses processes, technologies, and tools for transforming raw data into actionable insights, enabling organizations to make informed decisions. this course provides a comprehensive introduction to bi concepts and practices, covering data warehousing, data mining, reporting, and dashboard development. through hands-on exercises and case studies, students will learn how to leverage bi tools like tableau, power bi, or qlikview to visualize data effectively and communicate key findings to stakeholders. additionally, the course explores emerging trends in bi, including self-service analytics, predictive analytics, and big data integration, preparing students to harness the full potential of data-driven decision-making in modern businesses.