Teaching and Learning
The Master's program in Digital Marketing at An-Najah National University employs a variety of learning and teaching methods to enhance the academic experience for students. The program includes traditional lectures that provide the theoretical foundation of digital marketing but places a greater emphasis on practical, real-world application. Through hands-on workshops and collaborative projects with local businesses, students have the opportunity to apply theoretical concepts in practical contexts, increasing their preparedness for the job market. The program also integrates project-based learning, where students tackle real challenges posed by companies, and uses case studies to develop solutions for real-world problems. Interactive lectures and group discussions foster critical thinking and idea exchange, further preparing students to effectively address the challenges of the job market.
Coursework and Assessment
In the Master's program in Digital Marketing at An-Najah National University, a variety of assessment methods are employed to comprehensively evaluate students' progress and understanding of the coursework. Short quizzes and final exams are used to measure theoretical knowledge and fundamental understanding of concepts. Additionally, students are assessed through practical projects that reflect their application of concepts in real-world contexts. Other assessment methods include research papers and analytical tasks, which allow students to engage in research and critical thinking. Participation in group discussions and hands-on workshops is also evaluated, enhancing their ability to interact with ideas and provide innovative solutions. These diverse methods ensure a thorough coverage of students' skills and knowledge.