An-Najah Organizes Workshop on Fashion Marketing and the Use of AI in Design
As part of its ongoing commitment to merging academic learning with practical application, the Department of Fashion Design at the Faculty of Fine Arts in collaboration with the An-Najah Innovation Park–INNOPARK, held a specialized training workshop under the course “Fashion Marketing and the Impact of Contemporary Design.”
The session was led by Engineer Waleed Abuzaina and supervised by Dr. Lama Shanti from the Faculty of Business and Communication. The workshop aimed to provide students with a hands-on, immersive experience in the fashion design process, from concept development to interactive presentation models, by integrating modern technologies that enhance their design thinking and ability to respond to contemporary market trends.
One highlight of the workshop was an introductory session on the role of artificial intelligence in the fashion industry. Students explored how machine learning algorithms can be used to generate new design ideas inspired by the surrounding environment and market needs, opening new avenues for creativity and innovation.
This workshop is part of a broader series of activities designed to bridge academic knowledge with real-world application and equip students with interdisciplinary skills and contemporary tools for the job market.
