جامعة النجاح الوطنية
An-Najah National University
Business Intelligence and Data Analysis MA Program
Duration: 24 Months (2 Years)
Degree Awarded: MSc
Program Code
8050
 
Faculty
Faculty of Graduate Studies
 
Faculty Website
 
Program Description

In today's data-driven landscape, information technology and data have emerged as pivotal competitive assets on the global and local stage. Recognizing the profound impact of technology and data across various economic sectors, we present the Business Intelligence and Data Analysis MA program. This initiative is designed to equip students with a comprehensive methodological foundation that is pivotal in advancing business sectors, be it corporations, institutions, or beyond, and enhancing their management and decision-making processes for more effective goal achievement.

Key Program Objectives:

  • Multifaceted Business Acumen: Students acquire essential knowledge in diverse domains, including finance, banking, accounting, economics, business administration, and marketing, providing a holistic understanding of the business landscape.

  • Data Prowess: The program prepares students to navigate digital data proficiently and introduces them to the principles and mechanics of data processing, analysis, and outcome prediction using cutting-edge artificial intelligence and machine learning techniques. 

  • Proficiency in Data Tools: Students gain practical skills in working with the latest data processing tools and software, ensuring they are well-versed in the tools essential for data analysis.

  • Enhanced Career Prospects: By nurturing expertise in the burgeoning field of business intelligence and data analysis, this program opens doors to a wealth of employment opportunities and entrepreneurial pursuits in the evolving job market.

  • Knowledge Society Contribution: Graduates contribute to building a knowledge-driven society, fostering innovation and progress through their expertise.

  • Consultation and Services: Students develop the capacity to provide consultations and related services in business intelligence and data analysis, enhancing their professional impact and influence.


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