In the dynamic tapestry of modern business, the quest for resilient futures takes center stage, weaving together the transformative forces of innovation, business intelligence (BI), and sustainability for both large companies and SMEs. As we eagerly anticipate the arrival of the Sixth Scientific Conference of the Faculty of Business and Communication in 2024, the theme, "Resilient Futures: Bridging Innovation, Business Intelligence, and Sustainability in Modern Business," encapsulates our collective commitment to exploring the intricate interplay of these pivotal elements. This conference serves as a nexus, where scholars, practitioners, and enthusiasts converge to delve into the multifaceted dimensions that shape the future of resilient and sustainable business practices.

Within the thematic dimensions of Business Intelligence (BI) and Analytics, Digital Marketing, Accounting and Financial Innovation, Fintech in Corporate Finance, Banking, and Financial Markets, Macro-Level Innovation, Governance, Sustainability, and Economic Growth, and the intricate intersections of Public Relations, Communication, and Media, lies the heartbeat of our discourse. These dimensions offer a panoramic view of the challenges, opportunities, and innovative strategies that define the modern business landscape.

As we embark on this intellectual journey, our focus is not solely on theoretical discussions but on forging tangible connections between diverse disciplines. The symbiosis between BI, innovation, and sustainability emerges not only as a strategic necessity but as a moral imperative. The forthcoming conference invites you to be part of this bridging endeavor, where the exchange of ideas transcends boundaries, fostering collaborations that pave the way for resilient futures.

The Scientific Conference unfolds with clear objectives, aiming to propel meaningful discussions and catalyze actionable strategies:

1. Resilience in Business Practices:

   • Examine the role of resilience in business practices, exploring how innovation, AI, and sustainability contribute to long-term organizational viability.

   • Identify best practices that enhance business resilience, ensuring adaptability in the face of economic, technological, and environmental shifts.

2. Shaping Sustainable Business Landscapes:

   • Envision and co-create sustainable business landscapes by unpacking the intricate relationships between macro-level considerations, governance, and economic growth.

   • Discuss strategies for organizations to navigate the complexities of sustainable business practices in an ever-evolving global context.

3. Interdisciplinary Exploration:

   • Foster a nuanced understanding of how BI, AI, innovation, and sustainability intersect across disciplines.

   • Encourage cross-disciplinary dialogue to unveil new perspectives and potential solutions.

4. Practical Insights and Solutions:

   • Unearth practical insights that bridge theory and application, driving tangible solutions for businesses navigating the challenges of the modern landscape.

   • Facilitate discussions that culminate in actionable strategies for businesses to integrate innovation, AI, and sustainability effectively.

5. Collaborative Endeavors:

   • Create an environment conducive to collaboration, where attendees can engage in meaningful discourse and forge connections that transcend disciplinary boundaries.

   • Facilitate collaborative efforts between academia, industry professionals, and thought leaders to address shared challenges and opportunities.

This conference is not merely a forum for discussion; it is a catalyst for transformative action. The Sixth Scientific Conference invites you to actively contribute to the creation of resilient futures in business that transcend traditional boundaries, ensuring a positive and enduring impact on society.

1. Business Intelligence (BI) and Analytics

   • Advanced BI Technologies and Business Success:

     • Impact of augmented analytics, NLP, data storytelling, and self-service analytics on business success.

     • Case studies of BI solutions and their contributions to organizational efficiency.

   • Sustainability through Integrated BI Solutions:

     • Integration of BI solutions into sustainability initiatives.

     • Leveraging BI for environmental, social, and governance (ESG) reporting and management.

   • BI in Corporate Strategies:

     • Aligning BI initiatives with overall corporate strategies.

     • Approaches for using BI to inform strategic decision-making.

2. Digital Marketing

   • Digital Marketing for Sustainable Development:

     • Strategies for incorporating sustainability into digital marketing campaigns.

     • The role of digital marketing in promoting socially responsible practices.

   • AI in Digital Marketing:

     • Application of artificial intelligence in optimizing digital marketing efforts.

     • Case studies on the successful integration of AI into digital marketing campaigns.

   • Digital Marketing and Competitive Advantage:

     • How digital marketing strategies contribute to gaining a competitive edge.

     • Best practices for leveraging digital channels for sustained competitive advantage.

   • Influence of Digital Marketing on Consumer Behavior:

     • Understanding how digital marketing channels shape consumer perceptions and behaviors.

     • The psychology behind successful digital marketing campaigns.

3. Accounting and Financial Innovation

   • IFRSs Contribution to Business Innovation and Sustainability:

     • Impact of International Financial Reporting Standards (IFRSs) on business practices.

     • How adherence to IFRSs can contribute to sustainability initiatives.

   • Auditing for Efficient Business Innovation and Sustainability:

     • The role of auditing in ensuring the effectiveness of business innovation and sustainability practices.

     • Best practices for integrating auditing into sustainability reporting.

   • Management Practices for Business Innovation and Sustainability in Accounting:

     • Case studies on effective management practices for innovation and sustainability in accounting.

     • Strategies for fostering a culture of innovation in accounting departments.

   • Applications of AI and Deep Learning in Accounting:

     • Use of AI and deep learning technologies in accounting processes.

     • Case studies on how these technologies contribute to sustainable development goals.

4. Fintech in Corporate Finance, Banking, and Financial Markets

   • The Role of Fintech in Corporate Finance:

     • How fintech solutions are transforming corporate finance functions.

     • Case studies on successful fintech implementations in corporations.

   • Fintech in Banking:

     • Innovations in banking services driven by fintech.

     • The impact of fintech on financial inclusion and accessibility.

   • Fintech and Financial Markets:

     • How fintech is reshaping traditional financial markets.

     • Regulatory considerations and challenges in the fintech-driven financial landscape.

5. Macro-Level Innovation, Governance, Sustainability, and Economic Growth

   • National Innovation Strategies:

     • Design and implementation of innovation strategies at the national level.

     • Case studies on countries with successful national innovation ecosystems.

   • Global Innovation Networks:

     • Role of international collaborations in fostering innovation.

     • Impact of global partnerships on technology transfer and knowledge exchange.

   • Innovation and Economic Development:

     • Correlation between innovation and economic growth.

     • Strategies for developing economies to foster innovation for sustainable development.

   • Social Innovation:

     • Exploring innovative solutions that have a positive impact on social issues.

     • The role of social innovation in achieving the United Nations Sustainable Development Goals (SDGs).

   • Corporate Governance for Sustainable Business:

     • Role of corporate governance frameworks in sustainability.

     • Best practices for integrating ESG principles into governance structures.

   • Government Policies for Sustainable Development:

     • Role of government policies in promoting sustainable practices.

     • Case studies on effective policy interventions for environmental and social sustainability.

   • Public-Private Partnerships for Sustainability:

     • Collaborations between public and private sectors to achieve sustainability goals.

     • Successful examples of partnerships driving sustainable initiatives.

   • Sustainable Economic Models:

     • Exploration of alternative economic models prioritizing sustainability.

     • Role of circular economies and regenerative practices in economic growth.

   • Green Finance and Investment:

     • Impact of sustainable finance on economic development.

     • Role of investors in driving sustainable practices through funding initiatives.

   • Measuring Sustainable Economic Growth:

     • Development of metrics to assess sustainable economic growth.

     • Integration of environmental and social indicators into economic performance measures.

6. Public Relations, Communication, and Media

   • Public Relations and Innovation:

     • Strategic PR for Innovation Adoption:

       1. Role of strategic public relations in facilitating the adoption of innovative products and services.

       2. Case studies on successful PR campaigns that promoted innovation.

     • Crisis Communication and Innovation Resilience:

       1. How effective crisis communication strategies contribute to innovation resilience.

       2. Best practices for managing communication during times of crisis to maintain public trust.

     • Stakeholder Engagement in Innovation Processes:

       1. Role of public relations in facilitating meaningful engagement with stakeholders in the innovation process.

       2. Strategies for involving diverse stakeholders in co-creating and supporting innovations.

   • Communication and Sustainability:

     • Corporate Communication for Sustainability Reporting:

       1. Role of corporate communication in conveying sustainability initiatives to the public.

       2. Effective communication strategies for transparent reporting on sustainable practices.

     • Environmental Communication Strategies:

       1. Communicating environmental goals and achievements to internal and external audiences.

       2. Impact of environmentally conscious communication on brand reputation.

     • Social Impact Communication:

       1. Exploration of how organizations communicate their social impact initiatives.

       2. Case studies on successful communication of social responsibility programs.

   • Media and Innovation:

     • Media Coverage of Innovation and Technology:

       1. How media shapes public perceptions of innovation and technology.

       2. Role of media in influencing attitudes toward emerging technologies.

     • Innovation Storytelling in Media:

       1. Exploration of storytelling to communicate complex innovations to the public.

       2. Strategies for crafting compelling narratives that resonate with diverse audiences.

     • Media Partnerships for Innovation Promotion:

       1. Collaborations between organizations and media outlets to promote innovation.

       2. Case studies on successful media partnerships that amplified innovation initiatives.

   • Integrated Communication Strategies:

     • Integrated Communication for Sustainable Brands:

       1. Strategies for aligning public relations, communication, and media efforts to promote sustainable brand narratives.

       2. Impact of integrated communication on brand loyalty and consumer trust.

     • Digital Communication Trends in PR:

       1. Exploration of emerging trends in digital communication affecting public relations.

       2. Leveraging digital platforms for effective PR campaigns.

     • Measuring Communication Impact on Innovation and Sustainability:

       1. Development of metrics to assess the impact of communication strategies on innovation and sustainability.

       2. Role of data analytics in evaluating the effectiveness of communication initiatives.

Conference Chair:

• Dr. Ra'fat Al-Jallad, Dean, An-Najah National University
• Prof. Dr. Ra'ed Masa'deh, Dean, The University of Jordan

Organizing Committee:

• Assoc. Prof. Dr. Islam Abdeljawad, An-Najah National University (Coordinator)
• Assoc. Prof. Dr. Laila Dahabiyeh, The University of Jordan (Coordinator)
• Prof. Dr. Abdulnaser Nour, An-Najah National University
• Assoc. Prof. Dr. Muiz Abu Alia, An-Najah National University
• Assoc. Prof. Dr. Abdalmuttaleb M.A. Musleh Al-Sartawi, Ahlia University, Bahrain
• Assoc. Prof. Dr. Rabeh Morrar, An-Najah National University
• Assoc. Prof. Dr. Sam Alfoqahaa, An-Najah National University
• Dr. Firas Alnaser, An-Najah National University
• Dr. Hala Zaidan, The University of Jordan
• Dr. Yaser Allozi, The University of Jordan
• Dr. Niveen Alsayyed, The University of Jordan
• Dr. Mohammad Yaaqbeh, An-Najah National University
• Dr. Diana Fayyad Al-Fayez, The University of Jordan

Scientific Committee:

• Prof. Dr. Abdulnaser Nour, An-Najah National University (Coordinator)
• Prof. Dr. Ra'ed Masa'deh, The University of Jordan
• Prof. Dr. Taleb Awad, The University of Jordan
• Prof. Dr. Mohammad Abu Nassar, The University of Jordan
• Prof. Dr. Mahmoud Maqableh, The University of Jordan
• Prof. Dr. Diana Abu Ghannam, The University of Jordan
• Prof. Dr. Sofronis Clerides, University of Cyprus
• Prof. Dr. Chen Xiaofang, Wuhan University of Technology
• Assoc. Prof. Dr. Abdalmuttaleb M.A. Musleh Al-Sartawi, Ahlia University, Bahrain
• Assoc. Prof. Dr. Islam Abdeljawad, An-Najah National University
• Assoc. Prof. Dr. Mohammad Najjar, An-Najah National University
• Assoc. Prof. Dr. Rabeh Morrar, An-Najah National University
• Assoc. Prof. Dr. Muiz Abu Alia, An-Najah National University
• Assoc. Prof. Dr. Sam Alfoqahaa, An-Najah National University
• Dr. Abdel Hakim Akhorshaideh, The University of Jordan
• Dr. Aladdin Dwekat, An-Najah National University
• Dr. Amer Qasem, An-Najah National University
• Dr. Antonios Persakis, University of Thessaly, Greece
• Dr. Ashraf Bany Mohammed, The University of Jordan
• Dr. Farid Abudheir, An-Najah National University
• Dr. Firas Alnaser, An-Najah National University
• Dr. Fuad Kreishan, The University of Jordan
• Dr. Ghassan Daas, An-Najah National University
• Dr. Ibrahim Okh, An-Najah National University
• Dr. Khaled Zedan, An-Najah National University
• Dr. Mofeed Thaher, An-Najah National University
• Dr. Mohammad Al-Nawayseh, The University of Jordan
• Dr. Mohammad Hunitie, The University of Jordan
• Dr. Mohammad Tayeh, The University of Jordan
• Dr. Motasem Thneibat, The University of Jordan
• Dr. Muath Asmar, An-Najah National University
• Dr. Na'el Musa, An-Najah National University
• Dr. Omar Mowafi, The University of Jordan
• Dr. Osama Abdallah, An-Najah National University
• Dr. Raad Al-Tal, The University of Jordan
• Dr. Rani Shahwan, An-Najah National University
• Dr. Saed Raji Ahmad Koni, An-Najah National University
• Dr. Samer Hamadneh, The University of Jordan
• Dr. Shatha Qamheih, An-Najah National University

Marcom Committee:

• Dr. Firas Alnaser, An-Najah National University (Coordinator)
• Dr. Mohammad Atef Almomani, The University of Jordan (Coordinator)
• Assoc. Prof. Dr. Sam Alfoqahaa, An-Najah National University
• Dr. Hazar Y. Hmoud, The University of Jordan
• Dr. Rima Al Hasan, The University of Jordan
• Mr. Jalal Salman, An-Najah National University
• Ms. Haya Ayoub, An-Najah National University

Financial Committee:

• Assoc. Prof. Dr. Muiz Abu Alia, An-Najah National University (Coordinator)
• Dr. Majd Iskandrani, The University of Jordan (Coordinator)
• Prof. Dr. Abdulnaser Nour, An-Najah National University
• Assoc. Prof. Dr. Rabeh Morrar, An-Najah National University
• Mr. Jalal Salman, An-Najah National University

Logistics Committee:

• Dr. Firas Alnaser, An-Najah National University (Coordinator)
• Dr. Mohammad Yaaqbeh, An-Najah National University
• Ms. Haya Ayoub, An-Najah National University
• Mr. Jalal Salman, An-Najah National University

 

• The deadline for submitting research papers in Arabic and English to the conference is April 1, 2024. Researchers will receive a response within two weeks of submission.

• The last date for submitting camera-ready papers is April 8, 2024.

• The deadline for conference registration and fee payment is April 8, 2024.

• Early bird registration is available until March 23, 2024.

• The conference date is scheduled for April 17–18, 2024.

1. Authors are required to submit original, anonymous papers in English or Arabic, which have not been submitted elsewhere and maintain less than 20% similarity. Submit as a single PDF or Word file, adhering to the author's guidelines below.

2. Papers should be submitted through the official conference email: [email protected].

3. Submitted papers will undergo a double-blind review process.

4. Research will not be accepted unless all modifications required by the scientific committee are made.

5. Upon acceptance, at least one author must register to present at the conference.

6. The camera-ready paper should be supplemented with the following:

   • a. A Point-By-Point Response Letter to all reviewers' comments.

   • b. A signed and scanned publishing agreement (copyright) form, personally signed without typed letters.

   • c. A bio of 2-5 lines for each author.

   • d. The final paper (camera-ready copy) should follow the conference sample paper, with the filename containing the paper ID in both Word and PDF formats with the full details of the authors (see attached example paper).

   • e. Proof of payment.

   • f. After preparing the camera-ready paper as per the above points, please email a zipped file with all the required documents to [email protected].

Abstracts of all papers presented in the conference will be added to the conference abstract book. In addition, participants can choose one of the following three options:

Option 1: Presentation and Inclusion in Conference Proceedings

• Language: English

• Word Limit: Not exceeding 5000 words

• Page Range: 8 to 12 pages after formatting.

• Utilize the provided conference sample paper as a template.

• Refer to Springer author guidelines for further details.

Conference proceedings will be published by Springer Nature’s proceedings. Renowned platforms like SCOPUS, Google Scholar, and Springer Link will index the conference proceedings. Furthermore, these conference proceedings will be assigned an ISBN number by Springer Nature.

Option 2: Presentation with the Chance for Publication in a Scopus Journal

• Languages: Both Arabic and English are accepted.

• For Arabic papers, references must be in the Roman alphabet to meet international research indexing requirements (e.g., Scopus).

• Only papers endorsed by the scientific committee based on academic rigor, relevance, and quality.will be submitted to a journal for further consideration.

The endorsed papers will be featured in special and regular issues of the following journals: ‎

1. Journal of Financial Reporting and Accounting by Emerald Q1 Scopus.

2. Journal of Islamic Marketing by Emerald Q2 Scopus.

3. International journal of electronic banking by Inderscience Ranked C in ABDC.

4. An-Najah University Journal for Research - B (Humanities), Q4 Scopus.(For both Arabic and English papers)

Option 3: Presentation Only

• The paper will not be considered for publication.

• Languages: Both Arabic and English are accepted.

The Conference Registration Fees include:

1. Access to Conference Sessions: Participants can attend keynote speeches, presentations, and other scheduled sessions.

2. Conference Materials: This includes conference programs, an abstract book, and any other relevant documentation.

3. Meals and Refreshments: This includes meals, coffee breaks, or receptions as part of the registration fee.

4. Conference Proceedings: Access to or a copy of the conference proceedings.

5. Certificate of Attendance: A certificate confirming the participant's attendance at the conference.

6. Certificate of Presentation: A certificate confirming the author's presentation at the conference.

Bank Information Form

	Virtual Attendance		Physical Attendance
	With Paper	No Paper	With Paper	No Paper
Early Bird Registration
Ph.D and Master students	30	free	70	free
Academic, Professional, & Government	70	free	120	30
Normal Regestration
Ph.D and Master students	50	free	100	free
Academic, Professional, & Government	100	free	150	50

The conference mailing address is: [email protected]